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Case Studies

Publication Year

Chic-Chicken in India: Marketing Research Decisions, 2017

Atanu Adhikari
IIMK/CS/32/MM/2017/01

Global Brand, Local Brand Communications - Strategy for Global Competitiveness: The case of Canon in India, 2017

Omkumar Krishnan & Lubna Nafees
IIMK/CS/42/MM/2017/07

Hotel repositioning, 2017

Praveen Sugathan
IIMK/CS/37/MM/2017/06 2017

On The Road to Digitization: The Case of Kerala., 2017

Anindita Paul & Radhakrishna Pillai
IIMK/CS/06/ITS/2017/01. 2017

Mallesham, 2016

Guda Sridhar
IIMK/CS/31/MM/2016/01

GMR Airport Concession: Mumbai Versus Delhi, 2016

Abhilash Nair & Rajesh Upadhyayula.
IIMK/CS/83/SM/2016/01

Courting Chaos (A Day in the life of a District Judge in India), 2015

Priya Nair Rajeev & Anubha Sekhar Sinha.
IIMK/CS/81/SM/2015/01

Nasscom: is it time to introspect and reinvent, 2015

Rajesh Upadhyayula & K. Dhandapani.
IIMK/CS/82/SM/2015/02

India's Mandatory CSR: New Opportunities or Challenges for NGOs?, 2015

Priya NairRajeev,Sumit Mitra & Suresh Kalagnanam
IIMK/CS/52/OB&HR/2015/02

Launch of Pleasure Scooter, 2015

Atanu Adhikari
IIMK/CS/28/MM/2015/011

Edible Agro Products Limited: Creating Higher Value for Farmers., 2015

Atanu Adhikari & Arna Das
IIIMK/CS/29/MM/2015/02

Impex-Restructuring Sales Organization, 2015

Keyoor Purani
IIMK/CS/30/MM/2015/03

Hindustan Unilever Limited: Aligning Talent Strategy to Address Marketing Challenges, 2015

T. N. Krishnan & Joffi Thomas
IIMK/CS/34/OB&HR/2015/02

Graamsudhaar: Implications Of Section 135 For NGOs, 2014

Priya Nair Rajeev, Sumit Mitra, Suresh Kalagnanam
IIMK/CS/50/OB&HR/2014/01

Malaysia’s Genting: Gambling on the West., 2014

Sumit Mitra, Justin Paul & Zalina Rosli
IIMK/CS/77/STR/2014/01

Air India Limited and Indian Airlines Merger: Is it Flying?, 2014

Sumit Mitra & Pradeep Kumar Hota
IIMK/CS/78/STR/2014/02

Madhyamam newspaper: Which way forward?, 2014

MK Nandakumar,Debi Prasanna Pati & Chandra Shekhar Satpathy
IIMK/CS/79/STR/2014/03

Tata Steel-An Adaptive Organization, 2014

S. Subramanian
IIMK/CS/80/STR/2014/04

Providing access to water in remote areas: Trunz water systems in India, 2014

Gopalakrishnan, N., & Moser, R.

Maruti Manesar plant lockout, 2013

Gopalakrishnan Narayanamurthy, Pradeep Kumar Hota & Surya Prakash Pati
IIMK/CS/49/OB&HR/2013/01

Wonder La, 2013

Sanal Kumar Velayudhan & Kochouseph Chittilappilly
IIIMK/CS/27/MM/2013/04

Aspire Foundation - Charting a social bricoleur's growth., 2013

Deepak Dhayanithy
IIMK/CS/76/STR/2013/01

Launch of Roulette - a premium brandy in India by JDPL, 2013

Anand Gurumurthy & Gopalakrishnan Narayanamurthy
IIMK/CS/63/QM&OM/2013/01

Maruti Manesar plant lockout: the flip side of people management., 2013

Surya Prakash Pati,Manoranjan Dhal,Gurumurthy Narayanamurthy & P. K.Hota
IIMK/CS/49/OB&HR/2013/01

Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market, 2013

Atanu Adhikari & S. P. Raj
IIMK/CS/24/MM/2013/01
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