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Case Studies

Publication Year

Chic-Chicken in India: Marketing Research Decisions , 2017

Atanu Adhikari
IIMK/CS/32/MM/2017/01
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Global Brand, Local Brand Communications - Strategy for Global Competitiveness: The case of Canon in India , 2017

Omkumar Krishnan & Lubna Nafees
IIMK/CS/42/MM/2017/07
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Hotel repositioning , 2017

Praveen Sugathan
IIMK/CS/37/MM/2017/06 2017
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On The Road to Digitization: The Case of Kerala. , 2017

Anindita Paul & Radhakrishna Pillai
IIMK/CS/06/ITS/2017/01. 2017
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Mallesham , 2016

Guda Sridhar
IIMK/CS/31/MM/2016/01
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GMR Airport Concession: Mumbai Versus Delhi , 2016

Abhilash Nair & Rajesh Upadhyayula.
IIMK/CS/83/SM/2016/01
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Courting Chaos (A Day in the life of a District Judge in India) , 2015

Priya Nair Rajeev & Anubha Sekhar Sinha.
IIMK/CS/81/SM/2015/01
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Nasscom: is it time to introspect and reinvent , 2015

Rajesh Upadhyayula & K. Dhandapani.
IIMK/CS/82/SM/2015/02
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India's Mandatory CSR: New Opportunities or Challenges for NGOs? , 2015

Priya NairRajeev,Sumit Mitra & Suresh Kalagnanam
IIMK/CS/52/OB&HR/2015/02
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Launch of Pleasure Scooter , 2015

Atanu Adhikari
IIMK/CS/28/MM/2015/011
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Edible Agro Products Limited: Creating Higher Value for Farmers. , 2015

Atanu Adhikari & Arna Das
IIIMK/CS/29/MM/2015/02
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Impex-Restructuring Sales Organization , 2015

Keyoor Purani
IIMK/CS/30/MM/2015/03
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Hindustan Unilever Limited: Aligning Talent Strategy to Address Marketing Challenges , 2015

T. N. Krishnan & Joffi Thomas
IIMK/CS/34/OB&HR/2015/02
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Graamsudhaar: Implications Of Section 135 For NGOs , 2014

Priya Nair Rajeev, Sumit Mitra, Suresh Kalagnanam
IIMK/CS/50/OB&HR/2014/01

Malaysia’s Genting: Gambling on the West. , 2014

Sumit Mitra, Justin Paul & Zalina Rosli
IIMK/CS/77/STR/2014/01
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Air India Limited and Indian Airlines Merger: Is it Flying? , 2014

Sumit Mitra & Pradeep Kumar Hota
IIMK/CS/78/STR/2014/02
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Madhyamam newspaper: Which way forward? , 2014

MK Nandakumar,Debi Prasanna Pati & Chandra Shekhar Satpathy
IIMK/CS/79/STR/2014/03
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Tata Steel-An Adaptive Organization , 2014

S. Subramanian
IIMK/CS/80/STR/2014/04
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Providing access to water in remote areas: Trunz water systems in India , 2014

Gopalakrishnan, N., & Moser, R.
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Maruti Manesar plant lockout , 2013

Gopalakrishnan Narayanamurthy, Pradeep Kumar Hota & Surya Prakash Pati
IIMK/CS/49/OB&HR/2013/01

Wonder La , 2013

Sanal Kumar Velayudhan & Kochouseph Chittilappilly
IIIMK/CS/27/MM/2013/04

Aspire Foundation - Charting a social bricoleur's growth. , 2013

Deepak Dhayanithy
IIMK/CS/76/STR/2013/01
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Launch of Roulette - a premium brandy in India by JDPL , 2013

Anand Gurumurthy & Gopalakrishnan Narayanamurthy
IIMK/CS/63/QM&OM/2013/01
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Maruti Manesar plant lockout: the flip side of people management. , 2013

Surya Prakash Pati,Manoranjan Dhal,Gurumurthy Narayanamurthy & P. K.Hota
IIMK/CS/49/OB&HR/2013/01
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Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market , 2013

Atanu Adhikari & S. P. Raj
IIMK/CS/24/MM/2013/01
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  • Last Updated on :30-07-2026