ANANDAKUTTAN B UNNITHAN

ANANDAKUTTAN B UNNITHAN

Dean (Faculty Administration & Development)
Marketing Management

+91-495 2809101

anandunnithan@iimk.ac.in

 

  • PhD (Cochin University of Science and Technology)
  • MBA (Cochin University of Science and Technology)
  • B Tech (Government Engineering College Thrissur)

Academic Positions


January 2016 onwards : Professor, Marketing Area, IIMK

2011 to 2016: Associate Professor, Marketing Area, IIMK

2006 to 2011: Assistant Professor, Marketing Area, IIMK

Conferences, Seminars & Talks


Sudhir, S., & Unnithan, A. B. (2016): Rumour Sharing in the Market Place - A Manifestation of Anxiety, Arousal and Valence, Third International Communication Management Conference, MICA, Ahmedabad ,18-20, February 2016

Sudhir, S., & Unnithan, A. B. (2015). Modeling the Spread of Product Related Rumors in the Marketplace - An Agent Based Simulation. In International Conference on Contemporary Thinking in Marketing. Mumbai, INDIA: S. P. Jain Institute of Management & Research (SPJIMR).

Sudhir, S., & Unnithan, A. B. (2015). Relationship Management and Information Sharing Motivations of Rumor Sharing in the Marketplace. In 6th IIMA Conference on Marketing in Emerging Economies, 2015. Ahmedabad, INDIA: Indian Institute of Management Ahmedabad.

Sudhir, S., & Unnithan, A. B. (2014). Rumors in the Marketplace: What Drives Them? In AMA Summer 2014 Summer Marketing Educators Conference. San Francisco, CA, USA: American Marketing Association.

Sudhir, S., & Unnithan, A. B. (2014). Rumor Sharing Behavior in the Marketplace: A Study on Motivations. In 36th ISMS Marketing Science Conference. Atlanta, GA, USA: INFORMS.

Sudhir, S., & Unnithan, A. B. (2012). Customer Motivations to Share Product Related Rumours. In 6th Great Lakes NASMEI Marketing Conference. Chennai, INDIA: Great Lakes Institute of Management.

Other Professional Appointments


Dean, Academic Affairs and Development (2018 onwards)

Chairperson, Management Development Programmes, IIM Kozhikode (2014-2016)

Chairperson , IIMK Kochi Campus (2013-2014)

Chairperson, Post Graduate Programme, IIM Kozhikode (2011-2013)

Chairperson, Executive Post Graduate Programmes, IIM Kozhikode (2010-2011)

Chairperson, Admissions IIM Kozhikode (2008-2010)

Chairperson, Marketing Area, IIM Kozhikode (2007-2008)

Professor and Director, SNGIST, N Paravoor, Kochi (2004-2006)

Member, Distance Eduction Council, New Delhi (2011-2012)

Significant Publications


Subin Sudhir, Anandakuttan B. Unnithan, (2019) 'Role of affect in marketplace rumor propagation', Marketing Intelligence & Planning, https://doi.org/10.1108/MIP-07-2018-0254

Subin Sudhir, Anandakuttan B. Unnithan, (2018) 'Marketplace rumor sharing among young consumers: the role of anxiety and arousal', Young Consumers, https://doi.org/10.1108/YC-05-2018-00809

Sudhir, S., & Unnithan, A. B. (2018). The Role of Theoretical Breadth and Student Engagement in the Use of Case Methods in Marketing Pedagogy. e-Journal of Business Education and Scholarship of Teaching, 12(2), 78-91.

Ranjitha, G. P., & Unnithan, A. B. (2018). Self and Identity of Being an Ideal Woman: An Exploratory Qualitative Study. IIM Kozhikode Society & Management Review, 7(1), 33-44.

Sudhir Subin, Unnithan AB, Measuring Consumer Motivations to Share Rumors: Scale Development, International Journal of Online Marketing, 4(3), 57-73, July-September 2014

Field Case Study ‘Popular vehicles and services Limited : The Challenge of Growing a Family Business’ with Prof. Biju Varkkey, and Prof. Joshy Jacob , case study registered with IIM Ahmedabad (2013

Varaprasad G, Sridharan R and Unnithan AB (2014) , Customers Perspectives of Internet Banking Adoption in Developing Economies, Chapter in the edited book Analytical Approaches to Strategic Decision Making ed. Madjid Tavana, IGI Global

"Muthukumar R, Varaprasad G, Sridharan R and Unnithan AB, An Empirical Study to Identify the Factors Influencing the Customer Satisfaction of ATMs in India , International Journal of Strategic Decision Sciences, 4(4), 25-40, October-December 2013"

Varaprasad, G., Sridharan, R., & Unnithan, A. B. (2013). Internet banking adoption in a developing country - an empirical study. International Journal of Services and Operations Management, 14(1), 54

Varaprasad, G., Sridharan, R., & Unnithan, A. B. (2013). Internet Banking Adoption by the Customers of Private Sector Banks in India. International Journal of Strategic Decision Sciences, 4(1), 40-51

Varaprasad G, Chandran, K. S., Sridharan, R., & Unnithan, A. B. (2013). An Empirical Investigation on Credit Card Adoption in India. International Journal of Service Science, Management, Engineering, and Technology, 4(1), 13-29

Recent Consulting / Other Assignments


2015 Consumer Perception, Preferences & Patronage of Milma and Competitive Channel Dynamics

2015 Consumer Perception, Preferences & Patronage of Milma and Competitive Channel Dynamics

Research Areas


Response categories in likert scales and measurement invariance

Body Esteem. Appearance Anxiety and Consumption motives

Indian Institute of Management Kozhikode

IIMK Campus P. O, Kozhikode, Kerala, India,
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Phone
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