IIM Kozhikode’s Marketing Area is the largest Area in terms of number of faculties and number of courses offered. This Area has faculties who regularly publish in the field of marketing and specialized in translating their research into teaching that budding managers can use to make better decisions. Other key strengths of the Area include publishing books, cases on companies and marketing issues relevant for emerging economies, conducting trainings for leading Indian companies and MNCs in addition to consulting them. Graduate and doctoral students of this area are interested in focusing their studies on contemporary issues in marketing management.

The marketing Area specifically target to provide:

An interdisciplinary environment for the generation of creative ideas in marketing;

•     Sufficient analytic and research skills for evaluation of these ideas.
•     Practical projects to implement these ideas.
•     Students to inspire for scholarly inquiry.