Books

Publication Year

Operations Management Text and Cases, Star Edu Solutions, September

Padhi, S.S.

Strategic Marketing Issues in Emerging Markets, Springer, Singapore, ISBN 9811065047, 9789811065040

Adhikari, A.

Industrial Relations (Second edition), Oxford University Press

Ratnam, V. C. S. & Dhal, M.

Strategic Marketing Cases in Emerging Markets, Springer Publication

Adhikari, A. & Roy, S. K.

The Birth of an Indian Profession: Engineers, Industry, and the State 1900-47, Oxford University Press, India

Ramnath, A

Accounting for Management, ABS Books, April

Baag, P. K. Kandpal, V. & Kavidayal, P. C.

India and Indigenous Strategies, XVI Annual Convention of Strategic Management Forum. Excel India Publishers Ltd. New Delhi.

Chatterjee, D, Gopinath, S., Balasubrahmanyam, S. & Dhayanithy, D

Lets Learn, Bloomsbury Publishing India Pvt. Ltd., New Delhi.

Chatterjee, Debashis., Pati, S. P., Rajeev, P. N. & Dhal, M.

High- tech People, High- touch HR, Are We Missing the Humane Touch?, Bloomsbury Publishing India Pvt. Ltd., New Delhi.

Chatterjee, D., Dhal, M., & Pati, S. P.

Advertising and promotion: An integrated marketing communications perspective, McGraw Hill Education; 9th ed.

Purani, K.

Anita Desais In Custody: A Critical Appraisal, Rama Brothers, New Delhi.

Sethi, D.

Reforms, Management and Social Transformation in China, Indian Institute of Management Kozhikode, India.

Raman, V. G

Modeling Cognitive and Affective Advertisement Content with a view to Optimise Purchase Intention of Customers. 2010 INFORMS Marketing Science Conference, Cologne, June 16-19.

Adhikari, A., & Gill, M.S.

Academic Writing: A Guide for Management Students and Researchers.

Monippally, M.M., & Pawar, B.S.

Advertising and Promotion: An Integrated Marketing Communications Perspective

Belch, George E., Belch, Michael A., & Purani, K.

International Finance

Kuntluru, S.

Rural Markets: Understanding Consumers & Development Issues: Understanding & Tapping Rural Market Potential

Velayudhan, S.K., & Sridhar, G.

Econophysics and Economics of Games & Social Choices and Quantitative Techniques

Basu, B, Chakrabarti, B.K., Chakravarty, S.R., & Gangopadhyay, K.

Get the Ego Advantage, by Anjana Sen

Jayavelu, S.

Change Management by V. Nilakant & S. Ramnarayan

Nair, U. K.

We are poor but So Many: The Story of self employed women in India by Ela R. Bhatt

Chakravarty, D.

Appetizer without main course, IIM Kozhikode Society and Management Review, Sage Publications, 2(2)

Gangopadhyay, K

Sales and Distribution Management

Panda, T. K. & Sahadev, S.

In Sickness and in Health: The Family Experience of AIDS in India

DCruz, P.

Tourism Industry in India

Panda, Tapan K. & Mishra, S.
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