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Conference Papers

Publication Year

Social media communication: Literature Review and Future Research Agenda, 2020

Geetha, M. & Sreejesh, S.

Internet Memes and Marketing. Speaking the Language of Consumers, 2020

Geetha, M. & Sreejesh, S.

Defining the boundaries of Glocalisation in India – Conquer or Control, 2020

Krishnan, O.

The Role of Space in Online Shopping Behavior, 2020

Ramasundaram, A.

Repulsion Effect: When asymmetrically dominated decoy increases the choice share of the competitor, 2020

Banerjee, P.

Stimulus Characteristics and Attraction Effect: Role of qualitative and quantitative attribute values, 2020

Banerjee, P.

Examining psychological mechanisms linking task conflicts and employee well-being: The role of situational and dispositional moderators, a moderated mediation model, 2020

Sreejesh, S.

Webcare as Online Service Recovery Intervention: Conceptualization and Measurement, 2020

Geetha, M. & Sreejesh, S.

Mediation model of Work Related Conflicts and Employee Well-being, 2020

Sreejesh, S.

Social media communication: Literature Review and Future Research Agenda, 2020

Geetha, M. & Sreejesh, S.

Internet Memes and Marketing. Speaking the Language of Consumers, 2020

Geetha, M. & Sreejesh, S.

Understanding the Critical Value Drivers Determining the Key Account Management Performance in B2B Setting, 2020

Sreejesh, S.

Role of CSR Communication Mode and its Effect on Message Effectiveness, 2020

Sreejesh, S.

Workplace Incivility and its Effect upon Service Employee Creativity, 2020

Sreejesh, S.

Online Service Recovery Co Creation: Examining the Role of Source of Service Purchase, 2020

Sreejesh, S.

Understanding the Influence of Biomorphic Design Forms in Servicescapes, 2020

Kumar, D. S., Purani, K., Shyam, A. V., Unni, A. & Vasudevan, A.

Feminine Leadership: A review of concept and research., 2020

Rajeev, P. N.

What does it mean to be happy? A multi-lens exploration., 2020

Rajeev, P. N.

Community Based Organisations (CBOs) and Participatory Governance: Insights and Best practices from Nenmeni, a rural water supply management CBO in Kerala, 2020

Rajeev, P. N., Joy, S. & Mitra, S.

Finding Oneself: Individuation and Identity Discovery Through Art based Exploration., 2020

Rajeev, P. N.

Counterproductive work behaviour by drivers of platform based cab aggregators in India: a human rights perspective, 2020

Pati, S. P. & Dhal, M.

(Nearly) 60 years of business schools in India: A chronicle of the ongoing quest for Indian management knowledge, 2020

Joy, S.

The Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal ) Act, 2013: Effective Implementation Through CEPA, 2020

Pati, S. P.

Moderated- Mediation effects on the linkage between ambidextrous leadership and innovative behavior, 2020

Gupta, R. K.

Gray markets: Impact of supply chain structure and social welfare, 2020

Srivastava, A. & Mateen, A.

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  • Last Updated on :15-08-2025