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Conference Papers

Publication Year

Effects of Customer Trust on Word of Mouth Communication: Examining Customer-Brand Relationship. Asia-Pacific Association for Consumer Research Conference, 2009

Thomas, J., Arora, A. P., & Shainesh, G.

A study on implementation of six-sigma tools & techniques using meta-analysis approach. 4th International Conference on Quality, Reliability and Infocom Technology: Trends and Future Directions (ICQRIT 2009), New Delhi, Decem, 2009

Srinivas, J., Anand, G., & Kodali, R.

Development of analytic hierarchy process for the selection of a product development methodology. PDMA India 4th Annual International Conference on New Product Development: Challenges in Meltdown Times (NPDC 2009), Chennai, D, 2009

Anand, G., & Kodali, R.

Selection of a machine tool for FMS using ELECTRE III - a case study. 5th Annual IEEE Conference on Automation Science and Engineering (CASE 2009), Bangalore, August 22-25, 2009

Balaji, M. Ch., Anand, G., & Kodali, R.

Timeless Leadership. Conference on Conscious Capitalism, Bentley University, Boston, May 28-29., 2009

Chatterjee, D.

An Efficiency Study of Indian Banks. International Conference on Management & Social Welfare, IISWBM, Calcutta, December 14-15., 2009

Chaudhuri, G.

Note on Improving Banks~ Competitiveness while Lending to the Agriculture Sector., 2008

Gopinath, S. & Abhilash Nair

From Guest House Administrators to Leaders of Tourism Management: Restructuring the Orange Valley State Tourism Department. Conference on Tourism in India: Challenges ahead, IIM Kozhikode, 2008

Nair, U.K.

Adequacy and Effectiveness of Indian Tourism Websites for International Tourism in India. Conference on Tourism in India - Challenges Ahead, IIM Kozhikode, 2008

Pathak, A. & Kumar, K.

Global Strategy for Growth: A case of Ranbaxy Laboratories. 3rd Conference on Global competitiveness of India Corporate IIM Lucknow, 2008

Bhatt.P.R.

Life Cycle Stages and McDonaldisation of Tourist destinations: Some preliminary evidence from Indian States. Conference on Tourism in India: Challenges Ahead, IIM Kozhikode, 2008

Gopinath, S.

Advanced IT-Based Logistics Capabilities for Sustainable Competitive Advantage. 3rd Conference on Global Competition and Competitiveness of Indian Corporate, IIM Lucknow, 2008

Jharkharia, S.

Breach of Psychological Contracts - The role of Human Resource Systems, 3rd Conference on Global Competition and Competitiveness of Indian Corporates, IIM Lucknow, 2008

Krishnan, T.N.

A Framework for Logistics Outsourcing. International conference on issues and challenges in supply chain management, BHU University, Varanasi, 2008

Jharkharia, S.

An Architecture for efficient Resource Discovery with Metadata Harvesting in a Multidisciplinar y distributed repository. Proceedings of Management 08, Cambridge, UK, 2008

Kurian, J.C., Sreekumar, M.G., Goh, D.H., & Singh, D.

Self Transformation Through Knowledge and Empowerment. Ninth International Conference on Management of Transformation, New Delhi, 2008

Pillai, R.R.

Greenstone Open Source Digital Library Software: Feasibility, Features. Functionalities and the Futures. Proceedings of the 2nd Special Library Conference (SLib2008). Petronas, Kaula Lumpur, Malaysia, 2008

Sreekumar, M.G

Unleashing Greenstone. Proceedings of the 7th MANLIBNET Convention, New Delhi, 2008

Sreekumar, M.G

Consumer Involvement and Consumer Decision Making - A Reexamination of the Relationship in Emerging Economy. NICOM 2008: Strategies and Trends in Marketing: A New Economy Perspective, Nirma University, Ahmedabad, 2008

Sridhar, G. & Venugopal, K.S

Executives Representation of Rural Markets. Conference on Marketing to Rurual Consumers - Understanding and Tapping the Rural Market Potential, IIM Kozhikode, 2008

Sridhar, G., Mishra, D., & Vaswani, L.K

Managing Customer Relationship to Create Sustained Competitive Advantage: Connecting Theory with Practice Systems. 3rd Conference on Global Competition and Competitiveness of Indian Corporates, IIM Lucknow, 2008

Thomas, J.

Influence of Education on the Use of Informal Referent Groups as Information Source by Consumers in Rural Markets. Confernece on Marketing to Rural Consumers - Understanding and Tapping the Rural Market Potential, IIMK, 2008

Velayudhan, S.K.

Substitutability of Haats and Retail Store in Rural Markets: A Study across the States in India. Conference on Marketing to Rural Consumers - Understanding and Tapping the Rural Market Potential, IIM Kozhikode, 2008

Velayudhan, S.K.

Information, Knowledge and Intelligence. National Conference on IT and Business Intelligence, IMT Nagpur, 2008

Swain, A.K.

A Note on Improving Banks~ Competitiveness while Lending to the Agriculture Sector, 2008

Nair, A.S. and Gopinath, S
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