Modeling Cognitive and Affective Advertisement Content with a view to Optimise Purchase Intention of Customers. 2010 INFORMS Marketing Science Conference, Cologne, June 16-19., 2010

Adhikari, A., & Gill, M.S.

Is China Going to be a World Leader? 7th International Conference in Economic Theory and Policy, University of Basque Country, Spain, July 1-2., 2010

Bhatt, P.R.

Global Investment Scenario and India~s Prospects, 2009

Leena Mary Eapen

India~s Growth Story: The Recent High Growth Phase & Looming Slowdown due to Global Financial Crisis, 2009

Leena Mary Eapen

Justice in an Adversarial System with a Judge Prosecutor, and Defendant, 2009

Ladha, K.K.

Destination Image in the Social Media: A Content Analysis based Comparison of the Destination Images of Goa and Kerala from the Travel Blogs, 2009

Unnithan, A.B., & Purani, K.

Creating and Delivering Value for Customers on hollow branding., 2009

Unnithan, A.B.

Customer perceptions and Competitiveness of Kerala Tourism: Destination Imagery in the Social Media, 2009

Unnithan, A.B., & Purani, K.

Role of Human Values and Technology in Climate Change, 2009

Pillai, R.R.

Variation in customer satisfaction between urban and rural consumers: influence of expectations, 2009

Velayudhan, S.K.

Competitiveness of India and China: A comparison, 2009

Bhatt P. R.

Thomas, J.

Effects of Customer Trust on Word of Mouth Communication: Examining Customer-Brand Relationship. Asia Pacific Advances in Consumer Research Association for Consumer Research, ISB Hyderabad, 2009

Thomas, J., Arora, P., & Shainesh, G.

Customer Engagement Strategies in the Age of Value Co-Creation, 2009

Thomas, J.

Technology Readiness, Trust and e-Service quality: A study of travel portal users, 2009

Purani, K., Unnithan, A.B. & Sahadev, S.

Can Decentralized Forest Governance Mitigate Domination by State and Local Elites? Evidence from India~s Shiwaliks, 2009

Balooni, K., Kumar, C. & Inoue, M. 2009

Flying To Float: Indian Airline Industry 2009. SMF 12th Annual Convention, IIM Bangalore, 2009

Rameshan, P.

Managing Salesforce Attrition at Karnavati Healthcare Ltd, 2009

Purani, K. & Nair U.K.

Generating trust in e-services through service quality: The Moderating Role of Technology Readiness, 2009

Purani, K., & Sahadev, S.

Real-Time Analysis of CDN in an Academic Institute: A Simulation Study, 2009

Ramachandran, N., & Sivaprakasam, P.

Performance of State Electricity Utilities during the Post Power-Reforms Period: A Comparative Analysis, 2009

Eapen, L.M.

Open source technologies for libraries., 2009

Sreekumar, M. G.

Web based content management systems., 2009

Sreekumar, M. G.

Susceptibility to reference group influence., 2009

Sridhar, G., Kumar, R. N., & Murthy, N. G.

Trust in Customer Relationships: Addressing the Impediments in Research. Asia-Pacific Association for Consumer Research Conference, 2009

Thomas, J.