Publication Year
Social media communication: Literature Review and Future Research Agenda, 2020
Trouble in Online Reviews, 2020
Internet Memes and Marketing. Speaking the Language of Consumers, 2020
Defining the boundaries of Glocalisation in India – Conquer or Control, 2020
The Role of Space in Online Shopping Behavior, 2020
Repulsion Effect: When asymmetrically dominated decoy increases the choice share of the competitor, 2020
Stimulus Characteristics and Attraction Effect: Role of qualitative and quantitative attribute values, 2020
Dynamic capabilities and dynamic managerial capabilities in new ventures, 2020
Towards an Integrated Model of Online Store Environment, 2020
Examining psychological mechanisms linking task conflicts and employee well-being: The role of situational and dispositional moderators, a moderated mediation model, 2020
Webcare as Online Service Recovery Intervention: Conceptualization and Measurement, 2020
Mediation model of Work Related Conflicts and Employee Well-being, 2020
Social media communication: Literature Review and Future Research Agenda, 2020
Internet Memes and Marketing. Speaking the Language of Consumers, 2020
Understanding the Critical Value Drivers Determining the Key Account Management Performance in B2B Setting, 2020
Role of CSR Communication Mode and its Effect on Message Effectiveness, 2020
Workplace Incivility and its Effect upon Service Employee Creativity, 2020
Online Service Recovery Co Creation: Examining the Role of Source of Service Purchase, 2020
Business model design and entrepreneurial orientation, 2020
Understanding the Influence of Biomorphic Design Forms in Servicescapes, 2020
The Dilemma of Repositioning - A Public Sector Perspective, 2020
Effect of M&A on Post- Merger Innovation of firms: Evidence from India, 2020
Feminine Leadership: A review of concept and research., 2020
Effect of mindfulness on thrift consumer behaviour, 2020
Effect of personalized pricing on online consumer behavior, 2020
IIMK Campus P. O, Kozhikode, Kerala, India,
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