Publication Year
Branding -Paradigms and Prognostications. ICFAI Books, The ICFAI University Press, Hyderabad , 2005
Sales and Distribution M anagement Oxford university press, New Delhi , 2005
Ethnicity and Industrial Orgainisations: The case of two Organisations in Mumbai. Rawat Publications. , 2005
Financial Derivatives PrenticeHall India Private Limited, New Delhi. , 2005
Services Marketing,Tata McGraw-Hill, New Delhi , 2004
Family Care in HIV AIDS: Exploring Lived Experience. New Delhi: Sage Publications. , 2004
Mishra, S. and Parida, B.B. (Eds.)Tourism Management: The Socio Economic and Ecological Perspective. Hyderabad Universities Press (Orient Longman Ltd.) , 2004
Building Brands in Indian Market. New Delhi: Excel Books. , 2004
Sales and Distribution Management , 2004
Marketing Research, Text & Cases , 2003
Tourism Industry in India , 2003
In Sickness and in Health: The Family Experience of AIDS in India , 2003
Book of Abstracts - VI Annual Conference of the Society of Operations Management, Kozhikode: IIM Kozhikode. , 2002
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570