Publication Year
Information Technology and Business innovations - Challenges and future directions. New Delhi: Macmillan. , 2012
Business Research Methods, South-Western, Cengage learning, USA , 2012
HR and Leadership challenges for Businesses in India. New Delhi: MacMillan. , 2011
Ningalile Nethavine Kandethuka, (trans). Kottayam DC Books. , 2011
The Other 99 %. Mumbai: Jaico Publishing House. , 2011
Modeling Cognitive and Affective Advertisement Content with a view to Optimise Purchase Intention of Customers. 2010 INFORMS Marketing Science Conference, Cologne, June 16-19. , 2010
Academic Writing: A Guide for Management Students and Researchers. , 2010
Rural Markets: Understanding Consumers & Development Issues: Understanding & Tapping Rural Market Potential , 2010
Econophysics and Economics of Games & Social Choices and Quantitative Techniques , 2010
Advertising and Promotion: An Integrated Marketing Communications Perspective , 2009
International Finance , 2009
Global Competition and Competitiveness of Indian Corporate, New Delhi: Macmillan. , 2009
Marketing to Rural Consumers: Understanding and Tapping Rural Market Potential, New Delhi: Excel Books. , 2009
We are poor but So Many: The Story of self employed women in India by Ela R. Bhatt , 2007
Globalization:Capital flows, Competition and Regulation, APF Press, Toronto. , 2007
Kerala Economy: Achievements and Challenges, ICFAI Books, The ICFAI University Press, Hyderabad , 2007
Financial Derivatives, Prentice-Hall India, New Delhi. , 2007
Change Management by V. Nilakant & S. Ramnarayan , 2007
Get the Ego Advantage, by Anjana Sen , 2007
Maharashtra Economy. Performance, Opportuniaes anld Challellges, ICFAI Books, The ICFAI University Press, Hyderabad. , 2007
Economic reforms in India:An appraisal,ICFAI Books,The ICFAI University Press,Hyderabad , 2006
State-level Fiscal Trends ill India - An appraisal, ICFAI Books, The ICFAI University Press, Hyderabad , 2006
Globalization: Capital flows, Competitiveness and Regulation, APF Press, Toronto, Canada , 2006
Marketing in the age of convergence. Excel Books, New Delhi , 2006
Marketing Strategies for emerging fila rkets (Eds). Excel Books, New Delhi , 2005
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