Publication Year
Information Technology and Business innovations - Challenges and future directions. New Delhi: Macmillan., 2012
Business Research Methods, South-Western, Cengage learning, USA, 2012
HR and Leadership challenges for Businesses in India. New Delhi: MacMillan., 2011
Ningalile Nethavine Kandethuka, (trans). Kottayam DC Books., 2011
The Other 99 %. Mumbai: Jaico Publishing House., 2011
Modeling Cognitive and Affective Advertisement Content with a view to Optimise Purchase Intention of Customers. 2010 INFORMS Marketing Science Conference, Cologne, June 16-19., 2010
Academic Writing: A Guide for Management Students and Researchers., 2010
Rural Markets: Understanding Consumers & Development Issues: Understanding & Tapping Rural Market Potential, 2010
Econophysics and Economics of Games & Social Choices and Quantitative Techniques, 2010
Advertising and Promotion: An Integrated Marketing Communications Perspective, 2009
International Finance, 2009
Global Competition and Competitiveness of Indian Corporate, New Delhi: Macmillan., 2009
Marketing to Rural Consumers: Understanding and Tapping Rural Market Potential, New Delhi: Excel Books., 2009
We are poor but So Many: The Story of self employed women in India by Ela R. Bhatt, 2007
Globalization:Capital flows, Competition and Regulation, APF Press, Toronto., 2007
Kerala Economy: Achievements and Challenges, ICFAI Books, The ICFAI University Press, Hyderabad, 2007
Financial Derivatives, Prentice-Hall India, New Delhi., 2007
Change Management by V. Nilakant & S. Ramnarayan, 2007
Get the Ego Advantage, by Anjana Sen, 2007
Maharashtra Economy. Performance, Opportuniaes anld Challellges, ICFAI Books, The ICFAI University Press, Hyderabad., 2007
Economic reforms in India:An appraisal,ICFAI Books,The ICFAI University Press,Hyderabad, 2006
State-level Fiscal Trends ill India - An appraisal, ICFAI Books, The ICFAI University Press, Hyderabad, 2006
Globalization: Capital flows, Competitiveness and Regulation, APF Press, Toronto, Canada, 2006
Marketing in the age of convergence. Excel Books, New Delhi, 2006
Marketing Strategies for emerging fila rkets (Eds). Excel Books, New Delhi, 2005
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