Publication Year
Susceptibility to Reference Group Influence among Rural Consumers. In Rural Markets: Understanding Consumers & Development Issues: Understanding and Tapping Rural Market Potential. , 2010
Effects of Initial Search Bound on the Performance of Self-adaptive Evolutionary Computation Methods. In Information Systems, Technology & Management. , 2010
Variation in customer satisfaction between urban and rural consumers: influence of expectations. In Velayudhan, S.K, & Sridhar, G (Eds.), Rural Markets: Understanding Consumers and Development issues: Understanding and Tappin , 2010
Executives representation of rural markets. In S. K. Velayudhan & G. Sridhar, (Eds.), Marketing to Rural Consumers: Understanding and Tapping Rural Market Potential, 3-15. New Delhi: Excel Books. , 2009
Introduction of VAT and retail prices: Some evidence from Tamil Nadu. In D. K. Srivastava, K. R. Shanmugham & B. C. Rao (Eds.), Finance Commission: Issues of the Southern States, 247-288. Chennai: Madras School of Economic , 2009
Information, knowledge and intelligence. In R. K. Jena (Ed.), IT and Business Intelligence, 37-44. New Delhi: Excel Books. , 2009
Influence of education on the use of informal referent groups as information source by consumers in rural markets. In: S. K. Velayudhan & G. Sridhar (Eds.), Marketing to Rural Consumers: Understanding and Tapping Rural Mar , 2009
Substitutability of haats and retail store in rural markets: A study across the states in India. In: S. K. Velayudhan & G. Sridhar (Eds.), Marketing to Rural Consumers: Understanding and Tapping Rural Market Potential, 310 , 2009
Performance of State Electricity Utilities during the Post Power Reforms Period: A Comparative Analysis. In Chandrasekhar, M. & Nirmalya Bagchi (Eds.), Global Interdependence and Decision sciences , 2009
WTO, India & Emerging areas of Trade, WTO, India and Emerging areas of Trade Challenges and Strategies in Rameshan P (Ed) Excel books New Delhi , 2008
Private Woodlots on State Forestland in Bangladesh and India:Capital flows, Competition and Regulation: Studies in Economic Transformation and Fublic Folic): APF Press, Toronto, Canada. , 2007
Indian Agribusiness Institutions for Small Farmers - Role Issues and Challenges, Institutional Alternatives and Governance of Indian Agriculture in Ballabh V (Ed) Academic Foundation New Delhi , 2007
Integration and convergence offinancial markets IiI the European Union, in Volbert Alexander et. a! (Eds.). Global Divergence in Trade, Money and Policy, Edgar Elgar Publishing. , 2006
Determinants of currency reserve holdings: an empirical study of India, China and Korea in B. Batavia and P. Nandakumar (Eds.). Globalization. Capital flows, Competition and Regulation, APF Press, Toronto. , 2006
Multimedia Applications in E-Learning. Dr. Rama Reddy Festschrift Volume. University of Hyderabad. , 2005
Digital archival strategies for Library Consortia : The IIM Consortium Experience, Sh. Ashok Jambhekar Festschrift Volume, MANLIBNET. New Delhi. , 2005
An artist as a social scientist in I Chakravarty and B. Paine (eds.) Breaking the silence (in Bangla), Stree, Kolkata , 2005
Globalization and the changing role of the government. Globalization and social security. Edited by Department of Economics, Published at St. Aloyisus College, Trichur , 2005
Building a multimedia Digital Library of Audio/Video Resources Using Open Source Software and Open Digital Library Standards. Sardar Jaginder Singh Ramdevon Festschrift Volume, 2005, USA , 2005
Consumer Attitude: SMS Advertising , Book Chapter in the Book, SMS Marketing For Mobile Generation, Edited by Kanugovi, Sreenath, ICFAI Books,pp: 99-106. , 2004
Branding India: Strategic Appoaches and Challenges in the Book Brand India- All Evaluation Edited by Kanugovi, Sreenath, ICFAI Books, pp: 85-102. , 2004
Customer Relationship Management in Financial Services Industry, in the Book, Relationship Marketing- An Indtroduction Edited by Lindgreen, Adam and Chaturvedi, Brij Mohan, ICFAI University Press, pp: 141- 162. , 2004
Building Hig- Tech Brands a Customer Based Brand Equity Approach in Building Brands in the Indian Market,Excel Books, New Delhi. , 2004
The changing trends in Copyright in the scholarly communication world, Prof. M. Parameswaran Festschrift Volume, Department uf Library & Information Science, University of Calicut , 2004
Building new service brands: A case study of Xanadu. In Building Brands in the Indian Market, 375-378 , 2004
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