Publication Year
Ethical Actions as Karma Performed with Swadharma - Ancient Spiritual Wisdom in Srimad Bhagavad Gita
, 2025
Digital Transformation Adoption in India: A Multi-perspective Study Based on the Technology Adoption Model
, 2025
Comparison of Environmental Impact of Electric Vehicles and Conventional Vehicles: A Systems Perspective
, 2025
Employee pro-activeness and co-worker ostracism among front-line hotel employees: Roles of co-worker undermining, leader-member exchange and social support at work
, 2025
Workplace incivility and quiet quitting among frontline hotel employees: Roles of workplace loneliness, core self-evaluation and leader-member exchange
, 2025
Over Two Decades of Research on Choice Overload: An Overview and Research Agenda
, 2024International Journal of Consumer Studies, 2024
What decides my purchase of non-fungible tokens?
, 2023Journal of Consumer Behaviour, 2023
Adaptive selling, anxiety and emotional exhaustion among salespeople
, 2024Journal of Marketing Theory and Practice, 2024
Omnichannel marketing: a systematic review and research agenda
, 2024The International Review of Retail, Distribution and Consumer Research, 2024
Public service announcements: A literature review and way forward
, 2023International Journal of Consumer Studies, 2023
Investigating the impact of brand vs cause interaction on cause related advertisements
, 2023Journal of Retailing and Consumer Services, 2023
Creativity – help or hindrance? The impact of product review creativity on perceived helpfulness
Computers in Human Behavior
, 2024
Visual Aesthetic Quotient: Establishing the Effects of Computational Aesthetic Measures for Servicescape Design
, 2024
Journal of Service Research, 2024
The Mediating Role of Satisfaction on the Relationship between Professionalism and Employee Continuity in Hospitality Industry
, 2023Journal of Quality Assurance in Hospitality and Tourism, 2023
Masstige marketing in 2023 and beyond: An introduction to the special issue on masstige marketing
, 2024International Journal of Consumer Studies, 2024
Fluidity and the customer experience in digital platform ecosystems
, 2023International Journal of Information Management, 2023
How do we measure the intangible? Overcoming the measurement challenge in services
, 2023International journal of consumer studies, 2023
A meso-level exploration of citizen’s mGov adoption from SD logic perspective: the case of COVID-19 tracking app of India
, 2023Digital Policy, Regulation and Governance, 2023
The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda
, 2024International Journal of Consumer Studies, 2024
Role of social media news consumption in cultivating opinion polarization
, 2023Information Technology & People, 2023
Impact of Game Design Elements on Actual Usage vs Future Use Intentions
, 2023Information Systems Frontiers, 2023
Optimal online channel configuration for a Manufacturer under price and lead time-sensitive demand
, 2024Journal of Revenue and Pricing Management, 2024
Metaverse Revolution and the Digital Transformation: Intersectional Analysis
, 2023Transforming Government: People, Process and Policy, 2023
Assessing the moderating effects of involvement on tourist attitudes and intentions through virtual reality applications.
, 2024Journal of Hospitality and Tourism Insights, 2024
Association between Obesity and COVID-19: Insights from Social Media Content
, 2023Information 2023, 2023
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