Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world, 2021

Keyoor Purani & Krishnan Jeesha

Academy of Marketing Science, January 2021

DOI : https://doi.org/10.1007/s13162-020-00189-2

Systematic review of determinants of sales performance: Verbeke et al. (2011) classification extended, 2020

Vaibhav Chawla, Teidorlang Lyngdoh, Sridhar Guda & Keyoor Purani

Journal of Business & Industrial Marketing, December 2020

DOI : 10.1108/JBIM-07-2019-0322

Capital Budgeting: Maledia Broadcasting Ltd, 2020

Keyoor Purani & Krishnan Jeesha

Asian Journal of Management Cases, September 2020

DOI : https://doi.org/10.1177/0972820120922641

Why do people use mobile payment technologies and why would they continue? An examination and implications from India, 2021

Abhipsa Pal, Tejaswini Herath, Rahul De & H. Raghav Rao

Research Policy, July 2021

DOI : https://doi.org/10.1016/j.respol.2021.104228

MPVIDS-SVB: Mobile Phone Virtual ID system based on smartphone volunteers Blockchain, 2021

Lija Chandran T V & Mohammed Shahid Abdulla

IIMK/WPS/466/ITS/2021/07

Supply chain sustainability and performance of firms: A meta-analysis of the literature, 2020

Kannan Govindan, A Rajeev, Sidhartha S. Padhi & Rupesh K. Pati

Transportation Research Part E: Logistics and Transportation Review, May 2020

DOI : https://doi.org/10.1016/j.tre.2020.101923

Insolvency regimes and firms default risk under economic uncertainty and shocks, 2021

Balagopal Gopalakrishnan, Joshy Jacob & Sanket Mohapatra

Journal of Banking & Finance, May 2021

DOI : https://doi.org/10.1016/j.jbankfin.2021.106101

Shannons Entropy and Its Generalisations Towards Statistical Inference in Last Seven Decades, 2021

Asok K. Nanda & Shovan Chowdhury

International Statistical Review, April 2021

DOI : 10.1111/insr.12374

On stochastic comparisons of series systems with heterogeneous dependent and independent location-scale family distributed components, 2020

Amarjit Kundu & Shovan Chowdhury

Operations Research Letters, January 2020

DOI : https://doi.org/10.1016/j.orl.2019.11.004

Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention, 2021

Tathagata Ghosh, Sreejesh S & Yogesh Kumar Dwivedi

Journal of Interactive Marketing, August 2021

DOI : https://doi.org/10.1016/j.intmar.2021.01.002

The Effects of Context Congruence On Ad Persuasiveness in e-Magazines: It Serves My Motive, And I Distinguish the Advertisement, 2021

Achyut Telang, Debajani Sahoo, Sreejesh S & Justin Paul

Journal of Advertising Research, March 2021

DOI : 10.2501/JAR-2021-002

Managing customers’ undesirable responses towards hospitality service brands during service failure: The moderating role of other customer perception, 2021

Abhigyan Sarkar, Juhi Gahlot Sarkar, Sreejesh S

International Journal of Hospitality Management, April 2021

DOI : https://doi.org/10.1016/j.ijhm.2021.102873

Hindustan Unilever Limited: Aligning Talent Strategy to Address Marketing Challenges, 2015

T. N. Krishnan & Joffi Thomas

IIMK/CS/34/OB&HR/2015/02

1+ Click buy options for Digital Ads suited to Consumer-facing Micro- and Small Businesses in India, 2021

Lija Chandran T V & Mohammed Shahid Abdulla

IIMK/WPS/465/ITS/2021/06

Financial Intermediaries: Its different role, 2021

Gunturu Phani Sai Vamsi Krishna & Pankaj Kumar Baag

IIMK/WPS/464/FIN/2021/07

Financial Inclusion in India: An approach through FinTech as a solution, 2021

Kevin Thomas Chacko & Pankaj Kumar Baag

IIMK/WPS/463/FIN/2021/06

Financial Inclusion Among Transgender Community: A Perspective, 2021

Aneesha M A & Pankaj Kumar Baag

IIMK/WPS/462/FIN/2021/05

Managing market risk with equity derivatives, 2021

SSS Kumar & Sony Thomas

IIMK/CS/133/FIN/2021/03

Regulatory Pricing Mechanism in the context of privatization of Delhi and Mumbai airports: double down or pivot, 2021

Abhilash S Nair

IIMK/CS/141/FIN/2021/07

Revisiting Healthcare Management in India: Opportunities from Migrant Mobility Data during COVID-19, 2021

Sumit Mitra

IIMK/WPS/448/SM/2021/10

Creating Products for Customers, 2021

Praveen S

IIMK/CS/137/MM/2021/07

Flintobox : Channel Strategy, 2021

Praveen S

IIMK/CS/138/MM/2021/08

Learnings for Business in times of pandemic, 2021

Sumit Mitra

IIMK/WPS/447/SM/2021/09

Decision Tree for calculating BATNA, 2021

G. Sridhar & Anjan Kumar Swain

IIMK/CS/140/MM/2021/09

Artificial Intelligence: A Bizarre Experience of an Unforgettable Day, 2021

Anjan Kumar Swain & G. Sridhar

IIMK/CS/139/ITS/2021/02