Publication Year
Prioritizing personality diversity: a commitment and performance based perspective , 2023
International Journal of Educational Management , 2023
Working remotely and feeling lonely?–Knowledge hiding and the role of work characteristics , 2024
Knowledge Management Research and Practice , 2024
How Green Social Network Affordances enhance Pro-environmental Behaviour? , 2023
International journal of consumer studies , 2023
Age is just a number, but with number comes prejudice: exploring workplace ageism and charting directions , 2024
International Journal of Organizational Analysis , 2024
Combating Fake News and Digital Deception at the Workplace: An Integrative Review and Open Systems Theory-led Framework for Future Research , 2023
IIM Kozhikode Society and Management Review , 2023
Integrated banking channel service quality (IBCSQ): Role of IBCSQ for building consumers' relationship quality and brand equity , 2024
Journal of Retailing and Consumer Services , 2024
Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising , 2024
Australasian Marketing Journal , 2024
Co-worker and customer incivility on employee well-being: Roles of helplessness, social support at work and psychological detachment- a study among frontline hotel employees , 2023
Journal of Hospitality and Tourism Management , 2023
Attribute ratings and their impact on attraction and compromise effects , 2024
Marketing Letters , 2024
Brand transitions in emerging markets: An exploratory perspective and research framework , 2023
Journal of Strategic Marketing , 2023
Charting a Different Narrative in India–Southeast Asia Relations: Case of an Indian State , 2024
Journal of Creative Communications , 2024
Harnessing the power of Marketing at all levels: A synthesis of the Bottom of Pyramid and Subsistence Marketplaces approach to solve the wicked problems of Society. , 2023
Advances in Consumer Research , 2023
A Meta-Analysis Exploring the Relationship between Perceived Brand Ethicality and Consumer Response , 2023
Business Ethics, the Environment & Responsibility. , 2023
Identifying factors influencing purchase intention of sustainable luxury retailing products , 2023
International Journal of Retail & Distribution Management , 2023
Over Two Decades of Research on Choice Overload: An Overview and Research Agenda , 2024
International Journal of Consumer Studies , 2024
What decides my purchase of non-fungible tokens? , 2023
Journal of Consumer Behaviour , 2023
Adaptive selling, anxiety and emotional exhaustion among salespeople , 2024
Journal of Marketing Theory and Practice , 2024
Omnichannel marketing: a systematic review and research agenda , 2024
The International Review of Retail, Distribution and Consumer Research , 2024
Public service announcements: A literature review and way forward , 2023
International Journal of Consumer Studies , 2023
Investigating the impact of brand vs cause interaction on cause related advertisements , 2023
Journal of Retailing and Consumer Services , 2023
Creativity – help or hindrance? The impact of product review creativity on perceived helpfulness Computers in Human Behavior , 2024
Visual Aesthetic Quotient: Establishing the Effects of Computational Aesthetic Measures for Servicescape Design , 2024
Journal of Service Research , 2024
The Mediating Role of Satisfaction on the Relationship between Professionalism and Employee Continuity in Hospitality Industry , 2023
Journal of Quality Assurance in Hospitality and Tourism , 2023
Masstige marketing in 2023 and beyond: An introduction to the special issue on masstige marketing , 2024
International Journal of Consumer Studies , 2024
Fluidity and the customer experience in digital platform ecosystems , 2023
International Journal of Information Management , 2023
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