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Payal Anand, Garg N & Vakeel K A

International Journal of Educational Management , 2023

<p>Working remotely and feeling lonely?&ndash;Knowledge hiding and the role of work characteristics</p> , 2024

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Knowledge Management Research and Practice , 2024

<p>How Green Social Network Affordances enhance Pro-environmental Behaviour?</p> , 2023

Nivedhitha K S, Palvi Pasricha & G Angelin Vilma

International journal of consumer studies , 2023

<p>Age is just a number, but with number comes prejudice: exploring workplace ageism and charting directions</p> , 2024

Manoranjan Dhal, Anand A, James L & Varma A

International Journal of Organizational Analysis , 2024

<p>Combating Fake News and Digital Deception at the Workplace: An Integrative Review and Open Systems Theory-led Framework for Future Research</p> , 2023

Debashis Chatterjee & Vasist P.N.

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Journal of Retailing and Consumer Services , 2024

<p>Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising</p> , 2024

Sreejesh S, Ghosh T

Australasian Marketing Journal , 2024

<p>Co-worker and customer incivility on employee well-being: Roles of helplessness, social support at work and psychological detachment- a study among frontline hotel employees</p> , 2023

Sreejesh S & Vijay Kuriakose

Journal of Hospitality and Tourism Management , 2023

<p>Attribute ratings and their impact on attraction and compromise effects</p> , 2024

Pronobesh Banerjee, Krishanu Rakshit, Sanjay Mishra & Tamara Masters

Marketing Letters , 2024

<p>Brand transitions in emerging markets: An exploratory perspective and research framework</p> , 2023

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Journal of Strategic Marketing , 2023

<p>Charting a Different Narrative in India&ndash;Southeast Asia Relations: Case of an Indian State</p> , 2024

Nivedita Bhanja & Niyati Bhanja

Journal of Creative Communications , 2024

<p>Harnessing the power of Marketing at all levels: A synthesis of the Bottom of Pyramid and Subsistence Marketplaces approach to solve the wicked problems of Society.</p> , 2023

M Geetha & Abheeshek Dev Roye

Advances in Consumer Research , 2023

<p>A Meta-Analysis Exploring the Relationship between Perceived Brand Ethicality and Consumer Response</p> , 2023

M Geetha, Arun Kumar Kaushik, Jensolin Abithakumari & Preeti R Gotmare

Business Ethics, the Environment & Responsibility. , 2023

<p>Identifying factors influencing purchase intention of sustainable luxury retailing products</p> , 2023

M Geetha, Rambabu Lavuri, Dimple Kaul, Nirma Sadamali Jayawardena & Park Thaichon

International Journal of Retail & Distribution Management , 2023

<p>Over Two Decades of Research on Choice Overload: An Overview and Research Agenda</p> , 2024

Joshy Joseph, Breeze Mary Jacob & Sam Thomas

International Journal of Consumer Studies , 2024

<p>What decides my purchase of non-fungible tokens?</p> , 2023

Joshy Joseph, Vishnu Prasad V, Meta Dev Prasad Murthy & Atanu Adhikari

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<p>Adaptive selling, anxiety and emotional exhaustion among salespeople</p> , 2024

Sridhar Guda, Aditi Sharma, Vaibhav Chawla, Deva Rangarajan & Anjan Kumar Swain

Journal of Marketing Theory and Practice , 2024

<p>Omnichannel marketing: a systematic review and research agenda</p> , 2024

Dharun Kasilingam, A Mansurali, Gladys Stephen & Daniel Inbaraj Jublee

The International Review of Retail, Distribution and Consumer Research , 2024

<p>Public service announcements: A literature review and way forward</p> , 2023

Ekta Srivastava, Bharadhwaj Sivakumaran, Harindranath R. M & Nachiketas Nandakumar

International Journal of Consumer Studies , 2023

<p>Investigating the impact of brand vs cause interaction on cause related advertisements</p> , 2023

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Journal of Retailing and Consumer Services , 2023

<p>Creativity &ndash; help or hindrance? The impact of product review creativity on perceived helpfulness</p> <p>Computers in Human Behavior</p> <p>&nbsp;</p> , 2024

Deepak S. Kumar, Sangeetha Gunasekar, Keyoor Purani & Federico de Gregorio

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Deepak S Kumar, Sunil Sahadev & Keyoor Purani

Journal of Service Research , 2024

<p>The Mediating Role of Satisfaction on the Relationship between Professionalism and Employee Continuity in Hospitality Industry</p> , 2023

Anandakuttan B Unnithan, Nandakumar Mekoth & Albino Roshan Thomson

Journal of Quality Assurance in Hospitality and Tourism , 2023

<p>Masstige marketing in 2023 and beyond: An introduction to the special issue on masstige marketing</p> , 2024

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International Journal of Consumer Studies , 2024

<p>Fluidity and the customer experience in digital platform ecosystems</p> , 2023

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International Journal of Information Management , 2023