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Books

Publication Year

Information Technology and Business innovations - Challenges and future directions. New Delhi: Macmillan., 2012

Thomas, J., Sebastian, M. P., & Asharaf (

Business Research Methods, South-Western, Cengage learning, USA, 2012

Zikmund, W. G., Adhikari, A., Babin, B. J., Carr, J. c., & Griffin, M.

HR and Leadership challenges for Businesses in India. New Delhi: MacMillan., 2011

Chatterjee, D., Dhal, M., & Krishnan, T. N.

Ningalile Nethavine Kandethuka, (trans). Kottayam DC Books., 2011

Chatterjee, D.

The Other 99 %. Mumbai: Jaico Publishing House., 2011

Chatterjee, D

Modeling Cognitive and Affective Advertisement Content with a view to Optimise Purchase Intention of Customers. 2010 INFORMS Marketing Science Conference, Cologne, June 16-19., 2010

Adhikari, A., & Gill, M.S.

Academic Writing: A Guide for Management Students and Researchers., 2010

Monippally, M.M., & Pawar, B.S.

Rural Markets: Understanding Consumers & Development Issues: Understanding & Tapping Rural Market Potential, 2010

Velayudhan, S.K., & Sridhar, G.

Econophysics and Economics of Games & Social Choices and Quantitative Techniques, 2010

Basu, B, Chakrabarti, B.K., Chakravarty, S.R., & Gangopadhyay, K.

Advertising and Promotion: An Integrated Marketing Communications Perspective, 2009

Belch, George E., Belch, Michael A., & Purani, K.

International Finance, 2009

Kuntluru, S.

Global Competition and Competitiveness of Indian Corporate, New Delhi: Macmillan., 2009

Kumar, K., & Bhatt, P. R.

Marketing to Rural Consumers: Understanding and Tapping Rural Market Potential, New Delhi: Excel Books., 2009

Velayudhan, S. K., & Sridhar. G.

We are poor but So Many: The Story of self employed women in India by Ela R. Bhatt, 2007

Chakravarty, D.

Globalization:Capital flows, Competition and Regulation, APF Press, Toronto., 2007

Nandakumar, P. & Batavia, B.

Kerala Economy: Achievements and Challenges, ICFAI Books, The ICFAI University Press, Hyderabad, 2007

Sthanumoorthy, R.

Financial Derivatives, Prentice-Hall India, New Delhi., 2007

Kumar, S. S. S

Change Management by V. Nilakant & S. Ramnarayan, 2007

Nair, U. K.

Get the Ego Advantage, by Anjana Sen, 2007

Jayavelu, S.

Maharashtra Economy. Performance, Opportuniaes anld Challellges, ICFAI Books, The ICFAI University Press, Hyderabad., 2007

Sthanumoorthy, R.

Economic reforms in India:An appraisal,ICFAI Books,The ICFAI University Press,Hyderabad, 2006

Sthanumoorthy, R.

State-level Fiscal Trends ill India - An appraisal, ICFAI Books, The ICFAI University Press, Hyderabad, 2006

Sthanumoorthy, R

Globalization: Capital flows, Competitiveness and Regulation, APF Press, Toronto, Canada, 2006

Nandakumar, P., & Batavia, B. (Eds)

Marketing in the age of convergence. Excel Books, New Delhi, 2006

Keyoor P., & Sahadev, S.

Marketing Strategies for emerging fila rkets (Eds). Excel Books, New Delhi, 2005

Panda, T.K., & Nargundkar, R.
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