Publication Year
Be ready, avoid storm, The Strategist, Business Standard, August 5., 2013
Adoption of Internet Banking Services in Developing Countries: An Exploration of the Extant Literature, Marketing Dynamics in emerging Markets, edited by Manoj, Edward, Zakkaria KA, CUSAT, Cochi, ISBN: 978-93-80095-49-3, 2013
Teaching Sustainability Marketing in BRICS - A View from India, Academy of Marketing Conference, Cardiff, UK, July 9-11., 2013
Internet Banking Adoption in Developing Countries: A Meta-Analysis of the findings so far, Academy of Marketing Conference, Cardi ff, UK, July 9-11., 2013
Advertising and promotion: An integrated marketing communications perspective, McGraw Hill Education; 9th ed., 2013
Simulation as a pedagogical tool: Measurement of impact on perceived effective learning, AC-ETeL 2013, October 17-18, 2013
Behind Daikin Industries remarkable turnaround in India, Business Today, December 22., 2013
Fatigue: Differential Impact of Information Display Formats on Consumer Decision-Making, 2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11., 2014
Mix Them Up: The Impact of Transliterated Expressions in Print Advertisements,2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11 ., 2014
Can Sales Promotions Build Brand Equity? Yes, At Times, 20 I 4 Annual Conference of Emerging 2Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11, 2014
The Loyalty Story: Impact of Brand Loyalty on the Relationship of Sales Promotions and Brand, 2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, 11M Lucknow, January 9- 11, 2014
Choice Overload: Differential Impact of Information Display Formats on Decision-Making, 7th Great Lakes NASMEI International Marketing Conference, Great Lakes Institute of Management, Chennai, India, December 27-28,, 2013
Impact of Framing on Individual Savings Decisions, 7th Great Lakes NASMEI International Marketing Conference, Great Lakes Institute of Management, Chennai, India, December 27-28,, 2013
Differentiating subjective and objective attributes of experience products to estimate willingness to pay price premium, 2015
Journal of Travel Research, 2015
The Impact of Price on Customer Satisfaction Expressed via Online Product Reviews, International Symposium on Marketing, Logistics, and Business (MLB), Nagoya, Japan, September 24-26., 2013
Do product reviews really reduce search costs and incr- ease decision confidence? , Annual Conference of China Marketing Science, Beijing, China, August 17-18., 2013
Do product reviews really reduce search costs and increase decision confidence?, International Conference of Applied and Theoretical Information Systems Research (ATISR), Taipei, Taiwan, November 22-24., 2013
Measuring Quality of Tourism Destination in Emerging Markets., 2014 Annual Conference of Emerging Markets, Centre for Marketing in Emerging Economies, Indian Institute of Management Lucknow, India,, 2014
Pay What You Want: Willingness to Pay under No, Part, and Full Information about Cost of Product., World Marketing Congress of Academy of Marketing Science, Monash University, Melbourne, Australia, July 17-20., 2013
Product Analytics: Design and Evaluation of Products Using Customer Preferences, Analytics Conference, Las Vegas, USA, October 21-22., 2013
Decision Analytics-Re discovering Our Roots, 44th Annual Meeting of the Decision Sciences Institute, Baltimore, Maryland, USA, November 16-19., 2013
MCGL: A new method for modeling the choice behavior of the decision maker, International conference and 44th Annual Meeting Decision Sciences Institute, Baltimore, Maryland, USA, November 16-19., 2013
Multi Criteria Gain Loss: A new reference dependent method for Ranking and Selection, 5th International conference on excellence in research and education, Indian Institute of Management Indore, India, May 9-12., 2013
A Cognitive Business Intelligence System for Dynamic Portfolio Design,3rd llMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence (TCADABAI 2013), Indian Institute of Management, Ah, 2013
Dynamic Multipath Routing in MANETs - A QoS Adaptive Approach., Third International Conference on Innovative Computing Technology (INTECH 2013), London, UK, August 29-31., 2013
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