Publication Year
Tanishq: Bringing Jewellery to Daily Life, Strategic Marketing Cases in emerging Markets, Springer Publication, 2017
Chennai Super Kings (CSK): Growing and Leveraging Brand Equity, 2017
Journal of International Business Education, 2017
Advertised Reference Price and Sales Price as Anchors of the Latitude of Expected Price and its Impact on Purchase Intention, 2017
European Journal of Marketing, 2017
Micro Modelling of Individual Travellers Information Seeking Behaviour. A heterogeneity Specifc Study, 2017
Current Issues in Tourism journal, 2017
Technology Tamers: The influence of women in ICT adoption, use and enjoyment. SIG-III presentation, ALISE Annual Conference, Atlanta, Georgia, USA, January, 2016
IS Budgeting for Healthcare Innovations: Insights for Developing Countries, 2016 International Conference on Computational Science and Computational Intelligence (IEEE), Las Vegas, USA, December 14-17, 2016
A holistic approach to address ethical and sustainability challenges of Information and Communication Technologies, 2016 IEEE International Symposium on Technology and Society (ISTAS), iruvananthapuram, India, October 22, 2016
Effectiveness of Rajayoga Meditation in developing & maintaining certain balances in life, 10th SIR (Spirituality in Researchers) Conference and Meditation Retreat, Mount Abu, India, Rajasthan, India, September 18, 2016
Balance Brings Blessings and Leads to Sustainable Actions? Empirical Evidence of Developing and Sustaining Balance Based on an Ancient Spiritual Practice, Strengthening Values & Ethics For Sustainable Growth: Role of Indian P, 2016
Equanimity – An Essential Divine Virtue For Decision Making, Realm of Management in Bhagavad Gita, Nehru School of Management, iruvilwamala, Kerala, India, November 4-5, 2016
ICT Adoption for Health Related Use by Middle Class Indian Women, Adwitya 2016 - International Conference: Engender- ing Health, Bangalore, India, November 18-19, 2016
Exploring the Factors Infuencing Information Seeking Behaviour and the Role of Social Media in a Doctoral Community of a B-School, 7th International Conference on Excellence in Research and Education, IIM Indore, Madhya Prade, 2016
Moderating Effects of Personality on Cyber loafng and Job Burnout, International Conference on Management and Information Systems, Bangkok, ailand, September 23-24, 2016
Non-work Related Computing: A Personality Model of E-mail Loafng, International Conference on Management and Information Systems, Bangkok, ailand, September 23-24, 2016
Personality and Espoused Cultural Diferences in Techno stress Creators, International Conference on Management and Information Systems, Bangkok, ailand, September 23-24, 2016
Electronic Warfare: A Sleep and Self-Control Model of Cyber incivility, Society for Industrial and Organizational Psychology (SIOP) Annual Conference, Anaheim, California, USA, April 14-16, 2016
Green IT self-efficacy: a point to ponder?,2016 IEEE International Symposium on Technology and Society (ISTAS), iruvananthapuram, India, October 20-22, 2016
Green Information Technology Practice: An Institutional Theory Perspective, XUB Sustainability Summit-2016, Xavier University, Bhubaneswar, India, August 11-13, 2016
Is Green ICT Being Valued by IT Professionals?, International Conference on Marketing, Technology and Society, IIM Kozhikode, Kerala, India, September 29 – October 1, 2016
Sustainable ICT Practices and CSR: An Analysis of Indian Scenario, Corporate Social Responsibility, edited by BS Sahay, Satyasiba Das, Bhasker Chatterjee, Gayatri Subramanian, & R Venkata Rao, 2016
Do Patients Really Observe Nonverbal Communication of Doctors? - A Case of India, Adwitya-lnternauonal Conference Engendering Health (JIHMR), Bangalore, India, November 18-19, 2017
The combined use of formal and informal ethics training in the Indian IT comparlies, International business strategy: Perspectives on implementtion in emerging markets, 357 -384. Editors (S. Raghunath &, 2017
The Birth of an Indian Profession: Engineers, Industry, and the State 1900-47, Oxford University Press, India, 2017
Addressing Emerging Cybercrimes: A Challenge to International Law in Cyber Security and the Law: A Panoramic View, Editor Shishir Tiwari, Central Law Publications, Allahabad, 2017
The Relationship between Half Hourly Returns and Trading Volumes - Evidence from NIFTY futures, 24th Global Finance Conference, May 4-6, 2017
IIMK Campus P. O, Kozhikode, Kerala, India,
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