Publication Year
Class-divide in evolution of career schemas and occupational mandates in the institutionalization of imported occupations: The case of Stand-up Comedy in India, Funded by IIM Kozhikode, 2021
Conflicts in Social Enterprises, Funded by IIM Kozhikode, 2020
Defining the boundaries of Glocalisation in India – Conquer or Control, 2020
District Administration: Institutional, Organizational and Systems Science Perspectives, Funded by IIM Kozhikode, 2020
Internet Memes and Marketing. Speaking the Language of Consumers, 2020
Powerlessness, Paranoia, and aggressive behavior: Insights from four experimental studies, Funded by IIM Kozhikode, 2020
Webcare as Online Service Recovery Intervention: Conceptualization and Measurement, 2019
Almighty Charisma? The Effects of Charismatic Leadership on Follower Performance in Virtual, Cross-Cultural Interactions, Funded by IIM Kozhikode, 2020
Social media communication: Literature Review and Future Research Agenda, 2020
Inter Temporal Preferences for Socially Responsible Investment Decisions, Funded by IIM Kozhikode, 2019
An entrepreneurial marketing model for social enterprises partnering the BoP – perspectives from a rice value chain”, 2019
Co-creation and consumer exploitation, Funded by IIM Kozhikode, 2019
Is Country-of-Origin Important? Two Purchasing Cues, Materialism and Country Development Status amongst Younger Generation Consumers: An Attribution Theory Perspective, 2019
The Indirect Experience of Nature: The Influence of Biomorphic Design forms in Servicescapes, 2020
3C’s of National Anti-Profiteering Authority: Competency, Cases and its Contribution, Funded by IIM Kozhikode, 2019
Kochi Metro: Nudging People towards Using Public Transport, 2019
Relating Corruption in a Country with its E-Government: A Theoretical Model and an Empirical Investigation, Funded by IIM Kozhikode, 2019
Effects of Daily Motivational Strivings on Work Behaviors, Need Satisfaction, and Next-Day Strivings: An Experience Sampling Study, Funded by IIM Kozhikode, 2019
Marketing Concept: Examining AMA Definitions, Evolution, Influences, 2020
Webcare Strategy and Consumer Engagement on Online Review Platforms, Funded by IIM Kozhikode, 2018
Do Indian Women have Decision Making Power in the family? A Study in Kerala Context, Funded by IIM Kozhikode, 2018
Electricity Consumption and Economic Growth at the State-level in India: Evidence using Heterogeneous Panel Data Methods, Funded by IIM Kozhikode, 2018
Product Adaptation in Rural Markets: A Social Relations Approach, 2019
Determinants of Salesperson Performance, 2019
An evaluation of medical aid systems of cancer in Northern Kerala, Funded by IIM Kozhikode, 2018
IIMK Campus P. O, Kozhikode, Kerala, India,
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