Publication Year
The mode of a Probability Mass Function, International Journal of Mathematical Education in Science and Technology., 2005
A Note on Skewness Coefficients, Teaching Statistics., 2005
An Elegant Mode for Determining the Mode, College Mathematics Journal., 2005
Strategy of Custamisation: A Case of Nokia, Asia-Pacific Business Review., 2005
Financial Derivatives PrenticeHall India Private Limited, New Delhi., 2005
Ethnicity and Industrial Orgainisations: The case of two Organisations in Mumbai. Rawat Publications., 2005
The changing trends in Copyright in the scholarly communication world, Prof. M. Parameswaran Festschrift Volume, Department uf Library & Information Science, University of Calicut, 2004
Digital archival strategies for Library Consortia : The IIM Consortium Experience, Sh. Ashok Jambhekar Festschrift Volume, MANLIBNET. New Delhi., 2005
Multimedia Applications in E-Learning. Dr. Rama Reddy Festschrift Volume. University of Hyderabad., 2005
Building Hig- Tech Brands a Customer Based Brand Equity Approach in Building Brands in the Indian Market,Excel Books, New Delhi., 2004
Customer Relationship Management in Financial Services Industry, in the Book, Relationship Marketing- An Indtroduction Edited by Lindgreen, Adam and Chaturvedi, Brij Mohan, ICFAI University Press, pp: 141- 162., 2004
Branding India: Strategic Appoaches and Challenges in the Book Brand India- All Evaluation Edited by Kanugovi, Sreenath, ICFAI Books, pp: 85-102., 2004
Consumer Attitude: SMS Advertising , Book Chapter in the Book, SMS Marketing For Mobile Generation, Edited by Kanugovi, Sreenath, ICFAI Books,pp: 99-106., 2004
Sales and Distribution M anagement Oxford university press, New Delhi, 2005
Marketing Strategies for emerging fila rkets (Eds). Excel Books, New Delhi, 2005
Branding -Paradigms and Prognostications. ICFAI Books, The ICFAI University Press, Hyderabad, 2005
Services Marketing,Tata McGraw-Hill, New Delhi, 2004
Between the devil and the deep blue sea: Managers implementing redundancy programmes in India. In Human Resource Development in Asia - Trends & Challenges, edited by U. Pareek, A.M. Osman- Gani, S. Ramnarayan and r.v Rao,, 2002
Socio political barrier to tourism marketing in South Asia. In Tourism Industry in India, edited by Tapan K. Panda and S. Mishra, 22-49. New Delhi: Excel Books., 2003
Impex Kitchen Appliances: Evaluating the Readers Offer, 2017
Fair value of accounting: Challenges: Interview., 2003
The Accounting World, 2003
Auditor response: Will it serve the purpose? Interview., 2003
The Accounting World, 2003
Auditor response: Will it serve the purpose? Interview., 2003
The Accounting World, 2003
Archives: The way Indians greet., 2002
Case Folio, 2002
Candy and Chocolate India (CCI): Last Mile Distribution Challenge., 2013
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