Publication Year
Are we ready for the NextGen concerns in Higher Education?, 2014
The Impact of Personality Traits on Customer Orientation among Call Centre Workers: The Moderating Effect of Work-Family Contlict and Role Conflict., 2015
Driving blues away with green: The restorative potentials of green servicescapes., 2014
Bansara Eye Care: Expanding Affordable Eye Care to the Rural population., 2015
Green Supply Chain Coordination: A Literature Review., 2015
Brand popularity of a destination among domestic tourists: A case study of Kerala., 2014
Happiness as a Predictor of Job Satisfaction and Job Commitment: An Exploratory Study among Sales Professionals., 2014
Salesperson happiness as mediator for the effect of organizational virtuousness on salesperson ethical behaviour., 2014
Go to market strategies for emerging business opportunities in E- tailing industry., 2015
Experiential Marketing of Tourism: An Exploratory Model., 2014
Marketing Barrier Free Tourism in India: Destination Branding for the Disabled., 2014
Puffery in Advertisements: Effect of Celebrity Endorsements and Consumer Product Category Knowledge., 2014
Pay What you Think Fair., 2014
Bandit Algorithms for Contextual Advertising: An Evaluation of SOFTMIX algorithm over the benchmark Yahoo! FrontPage Today Dataset., 2014
Critical success factors for ERP implementation: A Classification., 2015
Towards a Model for User Technology Readiness in ICT4D Initiatives., 2014
Managerial applications of machine learning: A Case of Direct marketing, Journal ofInformation and Optimization Sciences., 2015
Organization Vision - Experimentation on its Effective Communication., 2014
ICT for Education in India: Challenges and Readiness., 2014
Cognitive Business Intelligence System for Surgery Scheduling., 2015
An investment strategy to beat the nifty index retums: A cognitive B1 approach., 2015
A Novel Lightly Trained Support Vector Data Description for Novelty Detection., 2015
Driving Business Analytics through Machine Learning and Big Data., 2015
Harnessing the power of Big Data with Machine Learning for Business Decision Support., 2014
Corporate Bankruptcy Prediction Using Qualitative Data And Support Vector Based Approaches., 2014
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570