Business Model Innovation at Industry 4.0 Technology Service Providers

Ramesh Krishnan

IIMK/WPS/641/QMOM/2025/01

Unlocking the Ambidexterity of Innovative work behaviour: Role of psychological ownership and Ambidextrous Leadership

Roopak Kumar Gupta

IIMK/WPS/642/OBHR/2025/06

Freewill and Determinism

Judu Ilavarasu

IIMK/WPS/643/HLA/2025/02

What Contributes to the Success of New Product Development?

Ramesh Krishnan

IIMK/WPS/644/QMOM/2025/02

Work identities and creative deviance: Exploring configurations and nuances

Aditya Iyengar & Roopak Kumar Gupta

IIMK/WPS/645/OBHR/2025/07

Impact of Failed Innovation on Individuals: A View From Management Researchers' Life

Devendra Tayade & Roopak Kumar Gupta

IIMK/WPS/646/OBHR/2025/08

Exploratory Study of Quality of Life and Digestive Patterns among MBA Students

Judu Ilavarasu

IIMK/WPS/647/HLA/2025/03

Optimizing CRM for a Small Scale business

Anindita Paul

IIMK/WPS/648/ITS/2025/04

East India Company Mercantilism: Impact on India’s Business System

Sumit Mitra

IIMK/WPS/649/SM/2025/01

Impact of tax morale on tax compliance intention in India

Pooja Bhatia & Sthanu R Nair

IIMK/WPS/650/ECO/2025/01

The Evolution of Tax Morale in India

Pooja Bhatia & Sthanu R Nair

IIMK/WPS/651/ECO/2025/02

From Dissensus to Convergence: Integrating Crisis Terminologies Within a Multidimensional Risk Framework

Gagan Deep Singh Baath & K Unnikrishnan Nair

IIMK/WPS/652/OBHR/2025/09

What To Pay and How to Decide? A Fast and Frugal Tree Approach to Determining Compensation

Manornajan Dhal

IIMK/WPS/653/OBHR/2025/10

Impact of Covid 19 Pandemic on Footloose Migrant Construction Workers in India

Manornajan Dhal

IIMK/WPS/654/OBHR/2025/11

Nature connectedness and Retail Customer Experience

Aishwarya Ramasundaram

IIMK/WPS/655/MM/2025/03

Where does India grow the most?

Sthanu R Nair & Leena Mary Eapen

IIMK/WPS/656/ECO/2025/03

Driving Sustainability in Corporate and Investment Banking through Digital Transformation: A Resource-Based and Sociotechnical Perspective

Naveen Sharma & Radhakrishna Pillai R

IIMK/WPS/657/ITS/2025/05

Identifying factors influencing purchase intention of sustainable luxury retailing products

M Geetha, Rambabu Lavuri, Dimple Kaul, Nirma Sadamali Jayawardena & Park Thaichon

International Journal of Retail & Distribution Management, 2023

A Meta-Analysis Exploring the Relationship between Perceived Brand Ethicality and Consumer Response

M Geetha, Arun Kumar Kaushik, Jensolin Abithakumari & Preeti R Gotmare

Business Ethics, the Environment & Responsibility., 2023

Harnessing the power of Marketing at all levels: A synthesis of the Bottom of Pyramid and Subsistence Marketplaces approach to solve the wicked problems of Society.

M Geetha & Abheeshek Dev Roye

Advances in Consumer Research, 2023

Charting a Different Narrative in India–Southeast Asia Relations: Case of an Indian State

Nivedita Bhanja & Niyati Bhanja

Journal of Creative Communications, 2024

Brand transitions in emerging markets: An exploratory perspective and research framework

Priya Narayanan

Journal of Strategic Marketing, 2023

Attribute ratings and their impact on attraction and compromise effects

Pronobesh Banerjee, Krishanu Rakshit, Sanjay Mishra & Tamara Masters

Marketing Letters, 2024

Co-worker and customer incivility on employee well-being: Roles of helplessness, social support at work and psychological detachment- a study among frontline hotel employees

Sreejesh S & Vijay Kuriakose

Journal of Hospitality and Tourism Management, 2023

Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising

Sreejesh S, Ghosh T

Australasian Marketing Journal, 2024