Publication Year
Impact of Covid 19 Pandemic on Footloose Migrant Construction Workers in India
, 2025
Nature connectedness and Retail Customer Experience
, 2025
Where does India grow the most?
, 2025Choice Overload: Differential Impact of Information Display Formats on Decision-Making, 7th Great Lakes NASMEI International Marketing Conference, Great Lakes Institute of Management, Chennai, India, December 27-28,, 2013
The Loyalty Story: Impact of Brand Loyalty on the Relationship of Sales Promotions and Brand, 2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, 11M Lucknow, January 9- 11, 2014
Can Sales Promotions Build Brand Equity? Yes, At Times, 20 I 4 Annual Conference of Emerging 2Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11, 2014
Mix Them Up: The Impact of Transliterated Expressions in Print Advertisements,2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11 ., 2014
Fatigue: Differential Impact of Information Display Formats on Consumer Decision-Making, 2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11., 2014
Behind Daikin Industries remarkable turnaround in India, Business Today, December 22., 2013
Simulation as a pedagogical tool: Measurement of impact on perceived effective learning, AC-ETeL 2013, October 17-18, 2013
Advertising and promotion: An integrated marketing communications perspective, McGraw Hill Education; 9th ed., 2013
Internet Banking Adoption in Developing Countries: A Meta-Analysis of the findings so far, Academy of Marketing Conference, Cardi ff, UK, July 9-11., 2013
Teaching Sustainability Marketing in BRICS - A View from India, Academy of Marketing Conference, Cardiff, UK, July 9-11., 2013
Adoption of Internet Banking Services in Developing Countries: An Exploration of the Extant Literature, Marketing Dynamics in emerging Markets, edited by Manoj, Edward, Zakkaria KA, CUSAT, Cochi, ISBN: 978-93-80095-49-3, 2013
Be ready, avoid storm, The Strategist, Business Standard, August 5., 2013
A product and a price bundle in an efficient choice set: How dochoice framing and goal orientation influence preferences?,, 2013
Journal of Marketing Theory and Practice,, 2013
Chennai Super Kings Ltd., Growing a Global Sports Brand Presentation, Society for Case Research, MBAA Conference, Chicago, US, March 26-28., 2014
Dusting off the competition,Business Today, October., 2013
Developments in the field of experiential marketing - New opportunities for Tourism marketing, International Conference on Research in Marketing (ICRM), Indian Institutes of Technology Delhi, Delhi, India, December 21, 2013
Experiential Marketing in Tourism Industry: Issues and Developments, nternational Conference on Contemporary Research in Tourism and Hospitality - Theory, Practice and Pitfalls, Pondicherry University, Pondicherry, F, 2013
Benchmarking education objectives of private schools: An empirical examination of vision and mission statements, HR Summit 2014. Indian Institute of Management Kozhikode Kochi Campus, India, March 14-16., 2014
High- tech People, High- touch HR, Are We Missing the Humane Touch?, Bloomsbury Publishing India Pvt. Ltd., New Delhi., 2013
Lets Learn, Bloomsbury Publishing India Pvt. Ltd., New Delhi., 2014
A Qualitative Study of Training Effectiveness, ICERI 2013 Proceedings, 6th International Conference of Education, Research and Innovation, Spain, November 18-20., 2013
Deregulation of labour market: a comparative study of secondary sector in India and China, 6th All India Conference of China Studies, Indian Institute of Management Kozhikode, Kerala, India, December 12-14., 2013
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