Publication Year
Fluidity and the customer experience in digital platform ecosystems
, 2023International Journal of Information Management, 2023
Masstige marketing in 2023 and beyond: An introduction to the special issue on masstige marketing
, 2024International Journal of Consumer Studies, 2024
The Mediating Role of Satisfaction on the Relationship between Professionalism and Employee Continuity in Hospitality Industry
, 2023Journal of Quality Assurance in Hospitality and Tourism, 2023
Visual Aesthetic Quotient: Establishing the Effects of Computational Aesthetic Measures for Servicescape Design
, 2024
Journal of Service Research, 2024
Creativity – help or hindrance? The impact of product review creativity on perceived helpfulness
Computers in Human Behavior
, 2024
Investigating the impact of brand vs cause interaction on cause related advertisements
, 2023Journal of Retailing and Consumer Services, 2023
Public service announcements: A literature review and way forward
, 2023International Journal of Consumer Studies, 2023
Omnichannel marketing: a systematic review and research agenda
, 2024The International Review of Retail, Distribution and Consumer Research, 2024
Adaptive selling, anxiety and emotional exhaustion among salespeople
, 2024Journal of Marketing Theory and Practice, 2024
What decides my purchase of non-fungible tokens?
, 2023Journal of Consumer Behaviour, 2023
Over Two Decades of Research on Choice Overload: An Overview and Research Agenda
, 2024International Journal of Consumer Studies, 2024
Workplace incivility and quiet quitting among frontline hotel employees: Roles of workplace loneliness, core self-evaluation and leader-member exchange
, 2025
Employee pro-activeness and co-worker ostracism among front-line hotel employees: Roles of co-worker undermining, leader-member exchange and social support at work
, 2025
Comparison of Environmental Impact of Electric Vehicles and Conventional Vehicles: A Systems Perspective
, 2025
Digital Transformation Adoption in India: A Multi-perspective Study Based on the Technology Adoption Model
, 2025
Ethical Actions as Karma Performed with Swadharma - Ancient Spiritual Wisdom in Srimad Bhagavad Gita
, 2025
The economic cost of mandatory CSR regulation: Evidence from India
, 2025
IFRS 9, Derivative Usage, and Risk: Multi-country evidence
, 2025
Why do corporations Issue Green Bonds? A Review
, 2025
Geopolitical risk and firms’ foreign exchange exposure
, 2025
Applicability of Prospect Refuge theory in Servicescapes
, 2025
Biophilic Seasoning”: Can biophilic servicescape influence taste perceptions of consumers?
, 2025
Adoption of UPI as a mode of payment in India Challenges and way ahead
, 2025
Examining the Impact of Brand Equity on Financial Success in the FMCG Industry
, 2025
The Role of Fomo (Fear of Missing Out) in Making Financial Decisions
, 2025
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