Publication Year
Cognitive Business Intelligence System for Surgery Scheduling., 2015
ICT for Education in India: Challenges and Readiness., 2014
Organization Vision - Experimentation on its Effective Communication., 2014
Managerial applications of machine learning: A Case of Direct marketing, Journal ofInformation and Optimization Sciences., 2015
Towards a Model for User Technology Readiness in ICT4D Initiatives., 2014
Critical success factors for ERP implementation: A Classification., 2015
Bandit Algorithms for Contextual Advertising: An Evaluation of SOFTMIX algorithm over the benchmark Yahoo! FrontPage Today Dataset., 2014
Pay What you Think Fair., 2014
Puffery in Advertisements: Effect of Celebrity Endorsements and Consumer Product Category Knowledge., 2014
Marketing Barrier Free Tourism in India: Destination Branding for the Disabled., 2014
Experiential Marketing of Tourism: An Exploratory Model., 2014
Go to market strategies for emerging business opportunities in E- tailing industry., 2015
Salesperson happiness as mediator for the effect of organizational virtuousness on salesperson ethical behaviour., 2014
Happiness as a Predictor of Job Satisfaction and Job Commitment: An Exploratory Study among Sales Professionals., 2014
Brand popularity of a destination among domestic tourists: A case study of Kerala., 2014
Green Supply Chain Coordination: A Literature Review., 2015
Bansara Eye Care: Expanding Affordable Eye Care to the Rural population., 2015
Driving blues away with green: The restorative potentials of green servicescapes., 2014
The Impact of Personality Traits on Customer Orientation among Call Centre Workers: The Moderating Effect of Work-Family Contlict and Role Conflict., 2015
Are we ready for the NextGen concerns in Higher Education?, 2014
Rumours in the Marketplace: What Drives Them?, 2014
Identifying consumer motivations to share rumors: Literature review., 2014
Relationship Management And Information Sharing Motivations of Rumour Sharing In The Marketplace., 2015
Rumour Sharing Behaviour in the Marketplace: A Study on Motivations., 2014
Modelling the Spread of Product Related Rumours in the Marketplace - An Agent Based Simulation., 2015
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570