Publication Year
Auditor response: Will it serve the purpose? Interview., 2003
The Accounting World, 2003
Fair value of accounting: Challenges: Interview., 2003
The Accounting World, 2003
Socio political barrier to tourism marketing in South Asia. In Tourism Industry in India, edited by Tapan K. Panda and S. Mishra, 22-49. New Delhi: Excel Books., 2003
Between the devil and the deep blue sea: Managers implementing redundancy programmes in India. In Human Resource Development in Asia - Trends & Challenges, edited by U. Pareek, A.M. Osman- Gani, S. Ramnarayan and r.v Rao,, 2002
Services Marketing,Tata McGraw-Hill, New Delhi, 2004
Branding -Paradigms and Prognostications. ICFAI Books, The ICFAI University Press, Hyderabad, 2005
Marketing Strategies for emerging fila rkets (Eds). Excel Books, New Delhi, 2005
Sales and Distribution M anagement Oxford university press, New Delhi, 2005
Consumer Attitude: SMS Advertising , Book Chapter in the Book, SMS Marketing For Mobile Generation, Edited by Kanugovi, Sreenath, ICFAI Books,pp: 99-106., 2004
Branding India: Strategic Appoaches and Challenges in the Book Brand India- All Evaluation Edited by Kanugovi, Sreenath, ICFAI Books, pp: 85-102., 2004
Customer Relationship Management in Financial Services Industry, in the Book, Relationship Marketing- An Indtroduction Edited by Lindgreen, Adam and Chaturvedi, Brij Mohan, ICFAI University Press, pp: 141- 162., 2004
Building Hig- Tech Brands a Customer Based Brand Equity Approach in Building Brands in the Indian Market,Excel Books, New Delhi., 2004
Multimedia Applications in E-Learning. Dr. Rama Reddy Festschrift Volume. University of Hyderabad., 2005
Digital archival strategies for Library Consortia : The IIM Consortium Experience, Sh. Ashok Jambhekar Festschrift Volume, MANLIBNET. New Delhi., 2005
The changing trends in Copyright in the scholarly communication world, Prof. M. Parameswaran Festschrift Volume, Department uf Library & Information Science, University of Calicut, 2004
Ethnicity and Industrial Orgainisations: The case of two Organisations in Mumbai. Rawat Publications., 2005
Financial Derivatives PrenticeHall India Private Limited, New Delhi., 2005
Strategy of Custamisation: A Case of Nokia, Asia-Pacific Business Review., 2005
An Elegant Mode for Determining the Mode, College Mathematics Journal., 2005
A Note on Skewness Coefficients, Teaching Statistics., 2005
The mode of a Probability Mass Function, International Journal of Mathematical Education in Science and Technology., 2005
Corporate governance and performance of Indian firms: The effect of board size and ownership, Employee responsibilities and Rights Journal ,Vol. 17 issue (3)., 2005
Knowledge Community: Integrating ICT into Social Development in Developing Economies AI&Society, Springer Verlag., 2005
EMU Membership, Trade and Investment flows, together with B. Barot and C. Wague, International Journal of Applied Economics and Econometrics., 2005
Asset Price Volatility and Consumer Price Inflation: Is there a predictive link?, in: Journal of Academy of Business and Economics., 2005
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570