Charting a Different Narrative in India–Southeast Asia Relations: Case of an Indian State

Nivedita Bhanja & Niyati Bhanja

Journal of Creative Communications, 2024

Harnessing the power of Marketing at all levels: A synthesis of the Bottom of Pyramid and Subsistence Marketplaces approach to solve the wicked problems of Society.

M Geetha & Abheeshek Dev Roye

Advances in Consumer Research, 2023

A Meta-Analysis Exploring the Relationship between Perceived Brand Ethicality and Consumer Response

M Geetha, Arun Kumar Kaushik, Jensolin Abithakumari & Preeti R Gotmare

Business Ethics, the Environment & Responsibility., 2023

Identifying factors influencing purchase intention of sustainable luxury retailing products

M Geetha, Rambabu Lavuri, Dimple Kaul, Nirma Sadamali Jayawardena & Park Thaichon

International Journal of Retail & Distribution Management, 2023

Driving Sustainability in Corporate and Investment Banking through Digital Transformation: A Resource-Based and Sociotechnical Perspective

Naveen Sharma & Radhakrishna Pillai R

IIMK/WPS/657/ITS/2025/05

Where does India grow the most?

Sthanu R Nair & Leena Mary Eapen

IIMK/WPS/656/ECO/2025/03

Nature connectedness and Retail Customer Experience

Aishwarya Ramasundaram

IIMK/WPS/655/MM/2025/03

Impact of Covid 19 Pandemic on Footloose Migrant Construction Workers in India

Manornajan Dhal

IIMK/WPS/654/OBHR/2025/11

What To Pay and How to Decide? A Fast and Frugal Tree Approach to Determining Compensation

Manornajan Dhal

IIMK/WPS/653/OBHR/2025/10

From Dissensus to Convergence: Integrating Crisis Terminologies Within a Multidimensional Risk Framework

Gagan Deep Singh Baath & K Unnikrishnan Nair

IIMK/WPS/652/OBHR/2025/09

The Evolution of Tax Morale in India

Pooja Bhatia & Sthanu R Nair

IIMK/WPS/651/ECO/2025/02

Impact of tax morale on tax compliance intention in India

Pooja Bhatia & Sthanu R Nair

IIMK/WPS/650/ECO/2025/01

East India Company Mercantilism: Impact on India’s Business System

Sumit Mitra

IIMK/WPS/649/SM/2025/01

Optimizing CRM for a Small Scale business

Anindita Paul

IIMK/WPS/648/ITS/2025/04

Exploratory Study of Quality of Life and Digestive Patterns among MBA Students

Judu Ilavarasu

IIMK/WPS/647/HLA/2025/03

Impact of Failed Innovation on Individuals: A View From Management Researchers' Life

Devendra Tayade & Roopak Kumar Gupta

IIMK/WPS/646/OBHR/2025/08

Work identities and creative deviance: Exploring configurations and nuances

Aditya Iyengar & Roopak Kumar Gupta

IIMK/WPS/645/OBHR/2025/07

What Contributes to the Success of New Product Development?

Ramesh Krishnan

IIMK/WPS/644/QMOM/2025/02

Freewill and Determinism

Judu Ilavarasu

IIMK/WPS/643/HLA/2025/02

Unlocking the Ambidexterity of Innovative work behaviour: Role of psychological ownership and Ambidextrous Leadership

Roopak Kumar Gupta

IIMK/WPS/642/OBHR/2025/06

Business Model Innovation at Industry 4.0 Technology Service Providers

Ramesh Krishnan

IIMK/WPS/641/QMOM/2025/01

The Role of Fomo (Fear of Missing Out) in Making Financial Decisions

Kaishav Jajoo & Pankaj Kumar Baag

IIMK/WPS/640/FIN/2025/07

Examining the Impact of Brand Equity on Financial Success in the FMCG Industry

Sowndarya S & Pankaj Kumar Baag

IIMK/WPS/639/FIN/2025/06

Adoption of UPI as a mode of payment in India Challenges and way ahead

Vishal Vaibhav & Pankaj Kumar Baag

IIMK/WPS/638/FIN/2025/05

Biophilic Seasoning”: Can biophilic servicescape influence taste perceptions of consumers?

Deepak S Kumar

IIMK/WPS/637/MM/2025/02