Publication Year
Employee Brand Building Behaviour: An Investigation of its Outcomes for the Employer., 2015
Employee Brand Building Behaviour: Scale Development & Validation in B2B Services Context., 2014
Relationship of OCB with Individual Wellness Measures and Tumover Intention .., 2014
Combined effect of CCT approaches on expatriate adjustment - A conceptual framework., 2014
Organizational responses to vertically nested institutional logics. A study of two universities from Dutch and Indian research systems., 2014
Trends in innovation management research in four Asian countries- An analysis of publications for the period 1991- 2013., 2014
Because it is competencies that matter: A review of competency based human resource management., 2014
Modelling the Spread of Product Related Rumours in the Marketplace - An Agent Based Simulation., 2015
Rumour Sharing Behaviour in the Marketplace: A Study on Motivations., 2014
Relationship Management And Information Sharing Motivations of Rumour Sharing In The Marketplace., 2015
Identifying consumer motivations to share rumors: Literature review., 2014
Rumours in the Marketplace: What Drives Them?, 2014
Are we ready for the NextGen concerns in Higher Education?, 2014
The Impact of Personality Traits on Customer Orientation among Call Centre Workers: The Moderating Effect of Work-Family Contlict and Role Conflict., 2015
Driving blues away with green: The restorative potentials of green servicescapes., 2014
Bansara Eye Care: Expanding Affordable Eye Care to the Rural population., 2015
Green Supply Chain Coordination: A Literature Review., 2015
Brand popularity of a destination among domestic tourists: A case study of Kerala., 2014
Happiness as a Predictor of Job Satisfaction and Job Commitment: An Exploratory Study among Sales Professionals., 2014
Salesperson happiness as mediator for the effect of organizational virtuousness on salesperson ethical behaviour., 2014
Go to market strategies for emerging business opportunities in E- tailing industry., 2015
Experiential Marketing of Tourism: An Exploratory Model., 2014
Marketing Barrier Free Tourism in India: Destination Branding for the Disabled., 2014
Puffery in Advertisements: Effect of Celebrity Endorsements and Consumer Product Category Knowledge., 2014
Pay What you Think Fair., 2014
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