Publication Year
Modeling Cognitive and Affective Advertisement Content with a view to Optimise Purchase Intention of Customers. 2010 INFORMS Marketing Science Conference, Cologne, June 16-19., 2010
Modeling Cognitive and Affective Advertisement Content with a view to Optimise Purchase Intention of Customers. 2010 INFORMS Marketing Science Conference, Cologne, June 16-19., 2010
Unit Level Heterogeneity in Discrete Choice Model: A Hierarchical Bayes Approach with Multi-modal Priors. New Researcher Conference, Vancouver, Canada, July 27-30., 2010
Academic Writing: A Guide for Management Students and Researchers., 2010
Advertising and Promotion: An Integrated Marketing Communications Perspective, 2009
International Finance, 2009
Rural Markets: Understanding Consumers & Development Issues: Understanding & Tapping Rural Market Potential, 2010
Econophysics and Economics of Games & Social Choices and Quantitative Techniques, 2010
Variation in customer satisfaction between urban and rural consumers: influence of expectations. In Velayudhan, S.K, & Sridhar, G (Eds.), Rural Markets: Understanding Consumers and Development issues: Understanding and Tappin, 2010
Effects of Initial Search Bound on the Performance of Self-adaptive Evolutionary Computation Methods. In Information Systems, Technology & Management., 2010
Susceptibility to Reference Group Influence among Rural Consumers. In Rural Markets: Understanding Consumers & Development Issues: Understanding and Tapping Rural Market Potential., 2010
Clustering Biological Data Using Enhanced K-Means Algorithm.In Sio-Iong Ao & Len Gelman (Eds.), Electronic Engineering & Computing Technology., 2010
Determinants of Price to Earnings Ration in Indian IT Services Industry. In Sustaining Shareholder Value: Role of Investors and Regulations., 2010
The Morphology of Urban Agglomerations for Developing Countries: A Case Study with China. In Banasri Basu, Bikas K. Chakrabarti, Satya R. Chakravarty, & Kausik Gangopadhyay (Eds.), Econophysics and Economics of Games & Social, 2010
Performance of State Electricity Utilities during the Post Power Reforms Period: A Comparative Analysis. In Chandrasekhar, M. & Nirmalya Bagchi (Eds.), Global Interdependence and Decision sciences, 2009
Leading Consciously. In Lan Liu (Ed.), Conversations on Leadership., 2010
B-Schoolers Talk Budget. Business World (Online Edition), 2010
Diversity, a key component of management, The Hindu, June 7., 2010
Dealing with new America. Economic Times, May 9., 2010
Love being an idiot. The Week, June 20., 2010
Sex and Salvation, The Times of India, April 27., 2010
Women make better managers. Business Standard, May 31., 2010
You dont get quality faculty on a platter. The Financial Express, June 7., 2010
Commodity price-financial asset links and food grain inflation. Funded by IIM Kozhikode., 2009
Global strategy for growth: A case of Ranbaxy Laboratories Ltd. Funded by IIM Kozhikode., 2008
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