Publication Year
Development of three item Utrecht Work Engagement Scale (UWES-3)., 5th Asia Pacific Business Research Conference, Kuala Lumpur, Malaysia, February 17-18., 2014
Explicators of Employee Perception of Fulfillment of Growth Needs., 23rd Annual Convention of National Academy of Psychology, NIT Rourkela, Odisha, India, December 13-15., 2013
Deregulation of labour market: a comparative study of secondary sector in India and China, 6th All India Conference of China Studies, Indian Institute of Management Kozhikode, Kerala, India, December 12-14., 2013
A Qualitative Study of Training Effectiveness, ICERI 2013 Proceedings, 6th International Conference of Education, Research and Innovation, Spain, November 18-20., 2013
Lets Learn, Bloomsbury Publishing India Pvt. Ltd., New Delhi., 2014
High- tech People, High- touch HR, Are We Missing the Humane Touch?, Bloomsbury Publishing India Pvt. Ltd., New Delhi., 2013
Benchmarking education objectives of private schools: An empirical examination of vision and mission statements, HR Summit 2014. Indian Institute of Management Kozhikode Kochi Campus, India, March 14-16., 2014
Experiential Marketing in Tourism Industry: Issues and Developments, nternational Conference on Contemporary Research in Tourism and Hospitality - Theory, Practice and Pitfalls, Pondicherry University, Pondicherry, F, 2013
Developments in the field of experiential marketing - New opportunities for Tourism marketing, International Conference on Research in Marketing (ICRM), Indian Institutes of Technology Delhi, Delhi, India, December 21, 2013
Dusting off the competition,Business Today, October., 2013
Chennai Super Kings Ltd., Growing a Global Sports Brand Presentation, Society for Case Research, MBAA Conference, Chicago, US, March 26-28., 2014
A product and a price bundle in an efficient choice set: How dochoice framing and goal orientation influence preferences?,, 2013
Journal of Marketing Theory and Practice,, 2013
Be ready, avoid storm, The Strategist, Business Standard, August 5., 2013
Adoption of Internet Banking Services in Developing Countries: An Exploration of the Extant Literature, Marketing Dynamics in emerging Markets, edited by Manoj, Edward, Zakkaria KA, CUSAT, Cochi, ISBN: 978-93-80095-49-3, 2013
Teaching Sustainability Marketing in BRICS - A View from India, Academy of Marketing Conference, Cardiff, UK, July 9-11., 2013
Internet Banking Adoption in Developing Countries: A Meta-Analysis of the findings so far, Academy of Marketing Conference, Cardi ff, UK, July 9-11., 2013
Advertising and promotion: An integrated marketing communications perspective, McGraw Hill Education; 9th ed., 2013
Simulation as a pedagogical tool: Measurement of impact on perceived effective learning, AC-ETeL 2013, October 17-18, 2013
Behind Daikin Industries remarkable turnaround in India, Business Today, December 22., 2013
Fatigue: Differential Impact of Information Display Formats on Consumer Decision-Making, 2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11., 2014
Mix Them Up: The Impact of Transliterated Expressions in Print Advertisements,2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11 ., 2014
Can Sales Promotions Build Brand Equity? Yes, At Times, 20 I 4 Annual Conference of Emerging 2Markets Conference Board, Emerging Markets Conference Board, IIM Lucknow, January 9-11, 2014
The Loyalty Story: Impact of Brand Loyalty on the Relationship of Sales Promotions and Brand, 2014 Annual Conference of Emerging Markets Conference Board, Emerging Markets Conference Board, 11M Lucknow, January 9- 11, 2014
Choice Overload: Differential Impact of Information Display Formats on Decision-Making, 7th Great Lakes NASMEI International Marketing Conference, Great Lakes Institute of Management, Chennai, India, December 27-28,, 2013
Impact of Framing on Individual Savings Decisions, 7th Great Lakes NASMEI International Marketing Conference, Great Lakes Institute of Management, Chennai, India, December 27-28,, 2013
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