Publication Year
Technology Business Incubator at National Institute of Technology Calicut, India: Way forward, 2016 Annual NACRA Conference, Las Vegas, USA, October 6-8, 2016
Taxonomy of digital products for developing marketing strategy, International Conference on Marketing, Technology and Society, IIMK Campus, Kozhikode, Kerala, India, September 29-October 1, 2016
Conceptualising and Measuring Community Based Brand Equity, Academy of Marketing Science World Marketing Congress, University of Canterbury, Christchurch, Newzealand, June 27–July 1, 2017
Analysing Restorative Potential of Green Servicescapes, Summer AMA Conference, San Fran- cisco, USA, August 4-6, 2017
Role of Bank Reputation and Size in Usage of Internet Banking services India: A Multi- level Modelling Framework, Hull University Business School, Hull, UK, July 3-6, 2017
Inuence of Consumer Vanity on Employment of Impression Management Tactics and their Consequences on Conspicuous Consumption Orientation, 2017 Winter AMA Conference, Orlando, Florida, USA, February 17-19, 2017
Modelling Personal Characteristics and Social Influence on e-retail Loyalty - A Millennial Perspective, International Conference on Marketing, Technology and Society, IIMK Campus, Kozhikode, Kerala, India, September 29-Octobe, 2016
Consumer Pre-testing of Servicescape Designs: A Toolkit, Winter AMA conference, Orlando, Florida, USA, February 17-19, 2017
Adjacent Price Anchoring and Consumers Willingness to Pay: A Bayesian Approach, International Conference on Marketing, Technology and Society, IIMK Campus, Kozhikode, Kerala, India, September 29-October 1, 2016
Impact of ARP on Purchase Intention: Role of Anchoring, Latitude of Expected Price and Uncertainty, INFORMS Marketing Science Conference, Fudan University, Shanghai, China, June 16-18, 2016
Strategic Marketing Cases in Emerging Markets, Springer Publication, 2017
Revolution Ventures, Strategic Marketing Cases in emerging Markets, Springer Publication, 2017
Tanishq: Bringing Jewellery to Daily Life, Strategic Marketing Cases in emerging Markets, Springer Publication, 2017
Chennai Super Kings (CSK): Growing and Leveraging Brand Equity, 2017
Journal of International Business Education, 2017
Advertised Reference Price and Sales Price as Anchors of the Latitude of Expected Price and its Impact on Purchase Intention, 2017
European Journal of Marketing, 2017
Micro Modelling of Individual Travellers Information Seeking Behaviour. A heterogeneity Specifc Study, 2017
Current Issues in Tourism journal, 2017
Technology Tamers: The influence of women in ICT adoption, use and enjoyment. SIG-III presentation, ALISE Annual Conference, Atlanta, Georgia, USA, January, 2016
IS Budgeting for Healthcare Innovations: Insights for Developing Countries, 2016 International Conference on Computational Science and Computational Intelligence (IEEE), Las Vegas, USA, December 14-17, 2016
A holistic approach to address ethical and sustainability challenges of Information and Communication Technologies, 2016 IEEE International Symposium on Technology and Society (ISTAS), iruvananthapuram, India, October 22, 2016
Effectiveness of Rajayoga Meditation in developing & maintaining certain balances in life, 10th SIR (Spirituality in Researchers) Conference and Meditation Retreat, Mount Abu, India, Rajasthan, India, September 18, 2016
Balance Brings Blessings and Leads to Sustainable Actions? Empirical Evidence of Developing and Sustaining Balance Based on an Ancient Spiritual Practice, Strengthening Values & Ethics For Sustainable Growth: Role of Indian P, 2016
Equanimity – An Essential Divine Virtue For Decision Making, Realm of Management in Bhagavad Gita, Nehru School of Management, iruvilwamala, Kerala, India, November 4-5, 2016
ICT Adoption for Health Related Use by Middle Class Indian Women, Adwitya 2016 - International Conference: Engender- ing Health, Bangalore, India, November 18-19, 2016
Exploring the Factors Infuencing Information Seeking Behaviour and the Role of Social Media in a Doctoral Community of a B-School, 7th International Conference on Excellence in Research and Education, IIM Indore, Madhya Prade, 2016
Moderating Effects of Personality on Cyber loafng and Job Burnout, International Conference on Management and Information Systems, Bangkok, ailand, September 23-24, 2016
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570