Publication Year
Kochi Metro: Nudging People towards Using Public Transport, 2019
Relating Corruption in a Country with its E-Government: A Theoretical Model and an Empirical Investigation, Funded by IIM Kozhikode, 2019
Effects of Daily Motivational Strivings on Work Behaviors, Need Satisfaction, and Next-Day Strivings: An Experience Sampling Study, Funded by IIM Kozhikode, 2019
Marketing Concept: Examining AMA Definitions, Evolution, Influences, 2020
Webcare Strategy and Consumer Engagement on Online Review Platforms, Funded by IIM Kozhikode, 2018
Do Indian Women have Decision Making Power in the family? A Study in Kerala Context, Funded by IIM Kozhikode, 2018
Electricity Consumption and Economic Growth at the State-level in India: Evidence using Heterogeneous Panel Data Methods, Funded by IIM Kozhikode, 2018
Product Adaptation in Rural Markets: A Social Relations Approach, 2019
Determinants of Salesperson Performance, 2019
An evaluation of medical aid systems of cancer in Northern Kerala, Funded by IIM Kozhikode, 2018
Spirituality and Ethical Climate in Sales Organizations, 2020
Customer co-creation and tourism experience, Funded by IIM Kozhikode, 2018
Mio Amore: The Art Of War Against Own Creation, 2019
Role of Institutions on Technological Frames in Green IT Adoption, Funded by IIM Kozhikode, 2017
Heterogeneity among Community Based Organisations (CBOs) and Promoters Impact: An Interdisciplinary Literature Review and Feasibility Study, Funded by IIM Kozhikode, 2017
Pay what you think fair (PWYTF): framing with manifested fairness perception in participative pricing in hospitality sector, 2019
Uncovering the Conceptual Meaning of Aadhaar: Insights from Social Media Analytics, Funded by IIM Kozhikode, 2017
A comparative study of research commercialization at US and Indian higher educational institutions, Funded by IIM Kozhikode, 2016
Forecasting & Supply Chain Planning in an Indian Ethnic Wear Industry : A Case Study, Funded by IIM Kozhikode, 2016
Non-Work Related Computing: A Personality Model of E-Mail Loafing, Funded by IIM Kozhikode, 2016
Sleep, Self-Control, and Cyber Incivility: A multi-method Study, Funded by IIM Kozhikode, 2016
Implementation of Section 135: An Empirical Assessment, Funded by IIM Kozhikode, 2015
Technostress and Job Outcomes: An Empirical Investigation, Funded by IIM Kozhikode, 2015
Marketing Barrier free Tourism in Kerala: Challenges and Opportunities, Funded by IIM Kozhikode, 2015
Bundling of emotions with product features in advertising: An exploratory study, Funded by IIM Kozhikode, 2015
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570