Publication Year
Examining psychological mechanisms linking task conflicts and employee well-being: The role of situational and dispositional moderators, a moderated mediation model, 2020
Financial Inclusion and Post Flood Impact in Kerala. Funded by Unversity of Essex, UK, 2018
Role of Avatar's smile on customer emotions and satisfaction: A study of mediating effects of social presence and immersion, 2019
Transcending online retailing: economic and social factors shaping retailing in rural markets, 2019
Stimulus Characteristics and Attraction Effect: Role of qualitative and quantitative attribute values, 2020
Repulsion Effect: When asymmetrically dominated decoy increases the choice share of the competitor, 2020
The Role of Space in Online Shopping Behavior, 2020
The Role of Creative Mindsets in Reducing Daily Rudeness: Insights from a Field Experiment, Funded by IIM Kozhikode, 2021
Linking Leader Role Self-Compassion with their Helping at Work: Insights from a Field Experiment, Funded by IIM Kozhikode, 2021
The Role of Rasa in Consumption Behavior:Developing a Conceptual Model, 2019
Class-divide in evolution of career schemas and occupational mandates in the institutionalization of imported occupations: The case of Stand-up Comedy in India, Funded by IIM Kozhikode, 2021
Conflicts in Social Enterprises, Funded by IIM Kozhikode, 2020
Defining the boundaries of Glocalisation in India – Conquer or Control, 2020
District Administration: Institutional, Organizational and Systems Science Perspectives, Funded by IIM Kozhikode, 2020
Internet Memes and Marketing. Speaking the Language of Consumers, 2020
Powerlessness, Paranoia, and aggressive behavior: Insights from four experimental studies, Funded by IIM Kozhikode, 2020
Webcare as Online Service Recovery Intervention: Conceptualization and Measurement, 2019
Almighty Charisma? The Effects of Charismatic Leadership on Follower Performance in Virtual, Cross-Cultural Interactions, Funded by IIM Kozhikode, 2020
Social media communication: Literature Review and Future Research Agenda, 2020
Inter Temporal Preferences for Socially Responsible Investment Decisions, Funded by IIM Kozhikode, 2019
An entrepreneurial marketing model for social enterprises partnering the BoP – perspectives from a rice value chain”, 2019
Co-creation and consumer exploitation, Funded by IIM Kozhikode, 2019
Is Country-of-Origin Important? Two Purchasing Cues, Materialism and Country Development Status amongst Younger Generation Consumers: An Attribution Theory Perspective, 2019
The Indirect Experience of Nature: The Influence of Biomorphic Design forms in Servicescapes, 2020
3C’s of National Anti-Profiteering Authority: Competency, Cases and its Contribution, Funded by IIM Kozhikode, 2019
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570