Publication Year
Sales and Distribution M anagement Oxford university press, New Delhi, 2005
Marketing Strategies for emerging fila rkets (Eds). Excel Books, New Delhi, 2005
Branding -Paradigms and Prognostications. ICFAI Books, The ICFAI University Press, Hyderabad, 2005
Services Marketing,Tata McGraw-Hill, New Delhi, 2004
Between the devil and the deep blue sea: Managers implementing redundancy programmes in India. In Human Resource Development in Asia - Trends & Challenges, edited by U. Pareek, A.M. Osman- Gani, S. Ramnarayan and r.v Rao,, 2002
Socio political barrier to tourism marketing in South Asia. In Tourism Industry in India, edited by Tapan K. Panda and S. Mishra, 22-49. New Delhi: Excel Books., 2003
Impex Kitchen Appliances: Evaluating the Readers Offer, 2017
Fair value of accounting: Challenges: Interview., 2003
The Accounting World, 2003
Auditor response: Will it serve the purpose? Interview., 2003
The Accounting World, 2003
Auditor response: Will it serve the purpose? Interview., 2003
The Accounting World, 2003
Archives: The way Indians greet., 2002
Case Folio, 2002
Candy and Chocolate India (CCI): Last Mile Distribution Challenge., 2013
COMPFED: The Dairy Cooperative Distribution System, 2011
Project Zero-D: Managing Sales Force Attrition at Karnavati Healthcare Ltd, 2010
UTV and Disney: A strategic Alliance (A), 2010
Bharat Petroleum Corporation Ltd. In: Azhar Kazmi, 2008
The stolen ring: Zen Gopal In Ind-soft (A), 2005
Case Folio, 2005
Case analysis of Radio FM, 2002
Case folio, 2002
Creativity in click cricket.com, 2004
The process of downsizing in a manufacturing sector organization, 2003
Case analysis of Jaques Nasser at Ford. Case Folio 4(7): 43-44., 2002
Globalisation and Keynesian reach., 2002
Economic and Political Weekly 37(33): 3412-3413., 2002
The art of seduction in learning organizations.In Strategies for sustainable growth:Challenges for ndian Business and management Education,edited by J.L Batra and Srivastava,148-157.New Delhi :Instaprint., 2002
Making sense of the changing face of Google’s Search Engine Results Page: An advertiser’s perspective, 2017
Journal of Information, Communication and Ethics in Society, 2017
ESSAR ENERGY: INDIAN GAAP, US GAAP OR IFRS? (B), 2013
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