Publication Year
Digital archival strategies for Library Consortia: The IIM Consortium Experience. In Sh. Ashok Jambhekar Festschrift Volume, MANLIBNET, New Delhi., 2004
Customer Relationship Management in Financial Services Industry. In Customer Relationship Management, ICFAI Press., 2004
Patent Licensing by a Standard Auction in Presence of Network Externality. The Manchester School, 2004
Brand Paradigm and Strategies in Indian Market. Management and Labor Studies., 2004
Brand Placements in Hindi Films. ICFAI Journal of Marketing Management, 2004
Achieving downsizing Managerial perspective. Global Business Review., 2004
Experiences with the health care system in the context of HIV/AIDS,Critical Public Health., 2004
Digital Object Identifier (DOl): An ISBN for the 21 st Century. Annals of Library and Information Studies, 2003
Reintegrating India with the World Economy by Srinivasan, T.N. and Tendulkar, S.D. Book Review. Vikalpa: The Journal for Decision Makers, 2004
Understanding Trips: Managing Knowledge in Developing Countries by Rao, M.B. and Manjula, G. Book Review. Vikalpa: The Journalfor Decision Makers, 2003
Branding India: Strategic Challenges and Possible Approaches. Advertising Express., 2004
Integrating Human Resources with Business Strategy through Internal Marketing. Organizational Management, 2003
Privatisation of Port and Dock Workers and its Impact on Labour. Labour File, 2004
Information Resources Management in the 21st century. SRELS Journal of Information Management, 2004
) Industrial Recovery: Is it sustainable? Debate. ICFA! Reader October, 61-66., 2003
An Analysis of Segment Disclosures under AS-17., 2003
Capital Mobility and Financial Integration in Emerging Economies., 2004
Building Hi-Tech Brands: A customer based brand equity approach. In Building Brands in the Indian Market, 189-20., 2004
India. In Total Factor Productivity Growth: Survey Report, 52-97., 2004
Socio-Political Barriers to Tourism Marketing in South Asia. In Tourism Management: The Socio Economic and Ecological Perspective, 135-159, 2004
Sustainable Tourism for Poverty Alleviation. In Tourism Management: The Socio Economic and Ecological Perspective, 160-173, 2004
Building brands in the Indian market - A strategic perspective. In Building Brands in the Indian Market, xiii - xxix, edited by Tapan Panda K. New Delhi: Excel Books, 2004
Building new service brands: A case study of Xanadu. In Building Brands in the Indian Market, 375-378, 2004
Exchange rate variability and stock market volatility: Evidence from India. In The Global Economy: Financial, Monetary, Trade and Knowledge Asymmetries, 17-29, 2003
Fourth Generation Library. In Business Librarianship and Information Services, 22-32, 2002
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