Teaching
Marketing Communications (EPGP), Marketing Management (PGP), Scientific Enquiry in Social Sciences (PGP), Readings in Marketing (DPM)
Academic Positions
Assistant Professor, IIM Kozhikode (May 2020 onwards)
Assistant Professor, IMT Ghaziabad (June 2019 - March 2020)
Visiting Faculty, IIM Lucknow & IIM Rohtak (June 2018 - March 2019)
Lecturer, Erasmus University Rotterdam, The Netherlands (January 2017 - April 2017)
Significant Publications
Sivakumaran, B., R. M., H., Nandakumar, N., & Srivastava, E. (2023). Public service announcements: A literature review and way forward. International Journal of Consumer Studies, 1–28. (ABDC - A)
Srivastava, E., Sivakumaran, B., Maheswarappa, S. S., & Paul, J. (2022). Nostalgia: A Review, Propositions, and Future Research Agenda. Journal of Advertising, 1-20. (ABDC -A)
Srivastava, E., Maheswarappa, S., & Sivakumaran, B. (2019). Nostalgic Advertising: Managing Ambivalence to make it Work. Marketing Intelligence and Planning, 37(3), 284-297. (ABDC - A)
Srivastava, E., Maheswarappa, S., & Sivakumaran, B. (2017). Nostalgic Advertising in India: A Content Analysis of Indian TV Advertisements. Asia-Pacific Journal of Marketing and Logistics, 29(1), 47-69. (ABDC - A)
Research Areas
Nostalgia, Affect & Emotions in Marketing Communications, Public Service Announcements, Fake News, Interactive Technologies, Healthcare
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