Chairperson - Students Affairs
Area Chair - Marketing Management
Omkumar Krishnan, Singh, H., Nafees, L. Datta, K. (2012), Narrowing the Last Mile Gap in Rural Distribution: Through the Looking Glass of a Distributor, Published by European Case Clearing House, Reference no. 512-084-8.
Omkumar Krishnan. (2012)Economy, Markets and Consumption: A Critical Review, Crescent Journal of Business, Vol 2, No.1, November,2012
A Novel Framework to Measure Brand Personality of Technical Education Institutions , Working Paper, 2017
Customer Perception of B2B Service Quality and Its Relationship to Company Image: The Case of a Global High Technology Solutions Company , Working Paper, 2013
Memorable Tourism Experiences: Vivid memories and feelings of Nostalgia for Houseboat tourism , Working Paper, 2017
Balancing Service competitiveness and Skill Gap in Globalised India , Working Paper, 2018
Impact of Family as an Agent of Consumer Socialization in Urban Indian Households , Working Paper, 2018
Skill based Curriculum and Employability in India , Working Paper, 2019
Determinants of Cloud based transformation in Hotel Industry , Working Paper, 2019
Branding of Start-ups - Indian Experience , Working Paper, 2021
Consumerism & Human Sexuality , Working Paper, 2021
Destination Branding
Last Mile Coverage of Brands
Consumer Socialisation
Destination Branding and Marketing Conference, Cardiff, UK
3rd MRSI Qualitative Annual Research Seminar, Bangalore
International Academic Conference on Education, Teaching and Elearning (IAC-ETeL 2013) Prague, Czech Republic
Last Mile Coverage of Packaged Goods
Milma
TEQIP
PETL