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Marketing Management

+91-495 2809438


  • PhD - IIT Bombay
  • MPhil - IIT Bombay
  • MA - University of Kerala
  • BSc - University of Kerala

Conferences, Seminars & Talks

Destination Branding and Marketing Conference, Cardiff, UK

3rd MRSI Qualitative Annual Research Seminar, Bangalore

International Academic Conference on Education, Teaching and Elearning (IAC-ETeL 2013) Prague, Czech Republic

Academic Positions

Chairperson - Students Affairs

Area Chair - Marketing Management

Significant Publications

Omkumar Krishnan, Singh, H., Nafees, L. Datta, K. (2012), Narrowing the Last Mile Gap in Rural Distribution: Through the Looking Glass of a Distributor, Published by European Case Clearing House, Reference no. 512-084-8.

Omkumar Krishnan. (2012)Economy, Markets and Consumption: A Critical Review, Crescent Journal of Business, Vol 2, No.1, November,2012

A Novel Framework to Measure Brand Personality of Technical Education Institutions , Working Paper, 2017

Customer Perception of B2B Service Quality and Its Relationship to Company Image: The Case of a Global High Technology Solutions Company , Working Paper, 2013

Memorable Tourism Experiences: Vivid memories and feelings of Nostalgia for Houseboat tourism , Working Paper, 2017

Balancing Service competitiveness and Skill Gap in Globalised India , Working Paper, 2018

Impact of Family as an Agent of Consumer Socialization in Urban Indian Households , Working Paper, 2018

Skill based Curriculum and Employability in India , Working Paper, 2019

Determinants of Cloud based transformation in Hotel Industry , Working Paper, 2019

Branding of Start-ups - Indian Experience , Working Paper, 2021

Consumerism & Human Sexuality , Working Paper, 2021

Research Areas

Destination Branding

Last Mile Coverage of Brands

Consumer Socialisation

Recent Consulting / Other Assignments




Current Projects

Last Mile Coverage of Packaged Goods

Indian Institute of Management Kozhikode

IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570


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