Salmanul Faris K is a doctoral candidate in Communication at the Indian Institute of Management Kozhikode, affiliated with the Humanities and Liberal Arts in Management (H&LAM) area. His research focuses on political communication and new media, with particular interest in how crisis narratives, media discourse, and political rhetoric shape legitimacy, leadership, and public opinion—primarily in India, but with broader interest across the Global South and South Asia.

His work engages themes such as storytelling in political leadership, political advertising, digital authoritarianism, and the use of emerging technologies in election campaigning. He is particularly interested in how narrative strategies and mediated communication influence democratic engagement and political contestation.

Methodologically, Salman draws on both qualitative and quantitative approaches, including discourse analysis, narrative inquiry, sentiment mining, content analysis, and survey research.

He also serves as a Research Associate at the India-Japan Centre on Climate and Culture (IJCCC), contributing to cross-national research on the cultural and community dimensions of early warning systems. His recent work includes a case study of the 2024 Wayanad landslide, analyzing how memory, risk perception, and local institutions shape disaster communication and response.

Reviewer

• Harvard Kennedy School (HKS) Misinformation Review
• 75th Annual ICA Conference (2025), Denver, USA (in Political Communication Division)

Academic Qualifications

• National Eligibility Test (UGC-NET) for Assistant Professor [2022]
• MA Political Science [2022]
• BA (Honours) Political Science [2020]

Professional Membership

• International Communication Association (ICA)
• International Pragmatics Association (IPrA)

ORCiD: https://orcid.org/0009-0009-7205-6592