Salmanul Faris K is a doctoral candidate in the Humanities and Liberal Arts in Management (H&LAM) area at the Indian Institute of Management Kozhikode. His research lies at the intersection of communication and political science, with a particular focus on how language and narrative practices shape public opinion, political legitimacy, and institutional trust.

His work examines how political actors use storytelling, crisis framing, and strategic rhetoric to influence belief systems—especially during elections, emergencies, and other moments of public uncertainty. He is interested in how misinformation circulates, how propaganda narratives take hold, and how trust is built—or eroded—through public communication.

Salman’s research draws on traditions in political communication, discourse studies, and interpretive social science. He primarily uses qualitative and mixed-method approaches, including rhetorical and narrative analysis, content analysis of speeches and media texts, and interviews. He also engages with survey-based work that examines how framing and message design impact public attitudes.

His broader interests include the role of gossip and rumor in political and organizational settings, the emotional dimensions of public persuasion, and the communicative construction of authority and credibility.

Reviewer

• Harvard Kennedy School (HKS) Misinformation Review
• 75th Annual ICA Conference, Denver, USA (Political Communication Division)

Academic Qualifications

• National Eligibility Test (UGC-NET) for Assistant Professor [2022]
• MA Political Science [2022]
• BA (Honours) Political Science [2020]

Professional Membership

• International Communication Association (ICA)
• International Pragmatics Association (IPrA)