Indian Institute of Management Kozhikode

Salmanul Faris K

salmanulf17dpm@iimk.ac.in

Salmanul Faris K is a doctoral candidate at the Indian Institute of Management Kozhikode (IIMK), specializing in Communication within the Humanities and Liberal Arts in Management (H&LAM) area. His research examines how communication shapes sensemaking and collective action under conditions of uncertainty, particularly in organizational, political, and disaster contexts. A growing strand of his work examines the societal and normative implications of digital technologies, with particular interest in digital counterpublics, AI-mediated participation, and the ways generative AI is reshaping public discourse and the production of knowledge.

At IIMK, he has also worked as a Research Associate with the India-Japan Centre on Climate and Culture (IJCCC). As part of a multidisciplinary research team studying the aftermath of the 2024 Wayanad landslides, he conducted extensive fieldwork with disaster-affected communities, local institutions, and other stakeholders. This work examines how local knowledge, memory, risk perception, social relationships, and communication practices shape disaster preparedness, response, and recovery.

Prior to joining IIMK, he worked as a Teaching Associate in the Communication Area at the Indian Institute of Management Ahmedabad (IIMA).

His research has received competitive support through the Karen Legge Bursary from the Society for the Advancement of Management Studies (SAMS) and the 2026 Asian Pacific Americans Status Committee Scholarship from the American Political Science Association (APSA).

Research interests: Organizational Communication, Political Communication, Crisis Communication, Computational Social Science, AI & Digital Communication

Reviewer

Harvard Kennedy School (HKS) Misinformation Review
International Communication Association Annual Conferences -2025 & 2026

Academic Qualifications

National Eligibility Test (UGC-NET) for Assistant Professor [2022]
MA Political Science [2022]
BA (Honours) Political Science [2020]

Professional Membership

Academy of Management (AOM)
International Communication Association (ICA)
American Political Science Association (APSA)
European Consortium for Political Research (ECPR)

ORCiD: https://orcid.org/0009-0009-7205-6592

Academic Positions

Research Associate at the India-Japan Centre on Climate and Culture (IJCCC), IIM Kozhikode (November 2024 - August 2025)

The project investigates the cultural and community dimensions of Early Warning Systems (EWS), using the 2024 Wayanad landslide as a case study.
Works through the lens of crisis communication, focusing on how culture and community shape early warning systems (EWS).
Explores the role of narrative, trust and local memory in shaping risk perception and warning uptake.

Academic Associate in the Communication Area at IIM Ahmedabad (August 2022 - May 2023)

Served as a Teaching Associate for communication courses in the MBA program, including Managerial Communication (MC) and Written Analysis & Communication (WAC-I).
Assisted faculty members to conduct literature reviews and data analysis
Created supplementary resources to support effective classroom instruction

Significant Publications

Faris, K. S., Krishnan, C. S., Das, A., Nair, K. S., Firoz, M. C., Anshu, S. K., Udmale, P. D., Cherian, S. M., Kawane, T., & Shaw, R. (2025). Wayanad landslides 2024: Early warning system—Changing the last mile to the first mile (Technical report, 87 pages). India-Japan Center on Climate and Culture, IIM Kozhikode; Center for Climate Resilience and Disaster Management, NIT Calicut; Centre for Technology Alternatives for Rural Areas, IIT Bombay; India Japan Laboratory, Keio University.

Conferences, Seminars & Talks

Faris, K. S., & Das, A. (2026, September 3–6). Protest music and the reorganization of political judgment: Evidence from India [Paper presentation]. American Political Science Association 2026 Annual Meeting, Boston, Massachusetts, United States.

Faris, K. S., Krishnan, C. S., & Das, A. (2026, May 15). Reconfiguring value in management education: Toward a placement-centric model [Paper presentation]. Academy of Management Learning & Education Paper Development Workshop, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands.

Faris, K. S., Krishnan, C. S., & Das, A. (2026, May 11–12). When silence speaks: Interpretive vacuums and the dynamics of digital crisis communication [Paper presentation]. Journal of Management Studies Special Issue Paper Development Workshop on the Dark Side of Digital Communication, Erasmus University Rotterdam, Rotterdam, The Netherlands.

Krishnan, C. S., Faris, K. S., & Padhi, S. S. (2026, May 7–11). When humanitarianism backfires: An inductive inquiry into the role of transiently humanitarian organizations [Paper presentation by C. S. Krishnan]. Production and Operations Management Society 2026 Annual Conference, Grand Sierra Resort, Reno, Nevada, United States.

Faris, K. S., & Das, A. (2026, March 24–25). The silence–truth nexus: How leaders shape epistemic stability in uncertain times [Paper presentation]. Journal of Management Studies Conference 2026, Møller Institute, University of Cambridge, Cambridge, United Kingdom.

Faris, K. S., & Das, A. (2025, December 5–7). How government dashboards shape the way we see the state [Paper presentation]. India Management Research Conference 2025, Indian Institute of Management Ahmedabad, Ahmedabad, India.

Faris, K. S., & Das, A. (2025, November 19–21). The politics of the unspoken: Rhetorical silence and digital dissent in India [Paper presentation]. Eleventh Annual International Journal of Press/Politics Conference, National University of Singapore, Singapore.

Faris, K. S. (2025, July 30–August 1). Second Delhi School on Political Communication [International workshop]. Political Communication Division, International Communication Association, Centre for the Study of Developing Societies, New Delhi, India.

Research Areas

Political communication
Crisis communication
Organizational Communication
AI & Ethics
Computational Social Science

Honors and Achievements

Asian Pacific Americans Status Committee Scholarship, American Political Science Association (APSA), USD 525, awarded to support research and professional development, August 2026.

Karen Legge Bursary, Society for the Advancement of Management Studies (SAMS), £750, awarded to support participation in the Journal of Management Studies Conference 2026, University of Cambridge, March 2026.

Competitive Participation Stipend, Political Communication Division, International Communication Association (ICA), USD 200, awarded to support participation in the Second Delhi School on Political Communication, CSDS, New Delhi, August 2025.

Student

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