Publication Year
Changing paradigms, competitive strategies and role of integrated marketing communication in building brands in Indian markets, 2004
Management and Labor Studies, 2004
Consumer response to brand placement in Films: Role of Brand Congruity and Modality of Presentation in bringing attitudinal change aiming consumers with special reference to Brand Placements in Hindi films, 2004
South Asian Journal of Management, 2004
Effectiveness of product placements in Indian Films and its effect on Brand Memory and attitude with Special Reference to Hindi Films, 2004
ICFAI Journal of Marketing Management, 2004
Quality of Service of Primary Health Centres: Insight form a Field Study, 2004
Vikalpa, 2004
L&T: Restructuring the Cement Business, 2005
Asian Case Research Journal, 2005
Commodities and securities in optimum portfolios: Fulfilling a complex business need?, 2004
Journal of International Business and Economics, 2004
Stock market efficiency in emerging economics: A comparative analysis, 2004
Review of Business Research, 2004
Ganesh Sugars Limited, 2004
Paradigm, 2004
The family context of care in HIV/AIDS, 2004
The Qualitative Report, 2004
Achieving downsizing: Managerial perspectives, 2005
Global Business Review, 2005
Some important reliability results via the CHA representation/algorithm, 2005
Calcutta Statistical Association Bulletin, 2005
A lower confidence limit for reliability of a coherent system with Independent Exponential Components, 2005
Indian Association for Productivity Quality and Reliability, 2005
Cummulant-moment relations through determinants, 2004
International Journal of Mathematical Education in Science and Technology, 2004
Mean and Variance through Factorial moments, 2005
Teaching Statistics, 2005
Product innovation and customization, 2004
Vision, 2004
Mittag-Leffler Distributions: A Review, 2003
Journal of Indian Society for Probability and Statistics, 2003
Estimation of location and scale parameters in a two-parameter exponential distribution from a censored sample, 2003
Statistical Methods, 2003
On the inter-relationships between some classes of life distributions, 2003
Calcutta Statistical Association Bulletin, 2003
Managing the distribution channels for High-technology Products: A Behavioral Approach, 2004
European Journal of Marketing, 2004
Trade disputes under WTO: Trends and Features, 2004
Foreign Trade Review, 2004
Leveraging brands through extensions and factors influencing consumer acceptance of extensions across product categories, 2003
South Asian Journal of Management, 2003
Marketing misgivings and Indian consumer scope for competitive conduct, 2003
The Icfaian Journal of Management Research IJMR, 2003
Indian Trade Unions: Today and Beyond Tomorrow, 2003
Indian Journal of Industrial Relations, 2003
Globalisation: The impact on port and dock workers in India, 2003
The Indian Journal of Labour Economics, 2003
Global Marketing of High tech products from India: A Roadmap, 2003
ICFAI Journal of Marketing Management, 2003
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