Publication Year
Impact of self?brand connection on willingness to pay premium: Relevant mediators and moderators, 2021
Psychology and Marketing, 2021
Hygiene orientation: transformation of the hospitality business post covid-19 and a case study from an emerging economy, 2021
IOSR Journal of Business and Management, 2021
Exploring the relationship between emotionality and product start ratings in online reviews, 2021
IIMB Management Review, 2021
Examining the role of customers’ intrinsic motivation on continued usage of mobile banking: a relational approach, 2021
International Journal of Bank Marketing, 2021
Digital healthcare retail: role of presence in creating patients’ experience, 2021
International Journal of Retail & Distribution Management, 2021
Winning the loyalty cup: impact of symbol-related brand elements on brand loyalty of sports clubs, 2021
International Journal of Sport Management and Marketing, 2021
Left To Their Own Devices? Antecedents And Contingent Effects Of Workplace Anxiety In The WFH Selling Environment, 2022
Journal of Business & Industrial Marketing, 2022
How Does A Brand’s Psychological Distance In An Advergame Influence Brand Memory Of The Consumers?, 2021
Journal of Consumer Behaviour, 2021
Discerning The Antecedents Determining Empowerment Of Life Insurance Agents: An Empirical Examination, 2021
Journal of Financial Services Marketing, 2021
Conversational Agent Design and Consumer Decision Journey: Research Synthesis; Direction, 2021
Advances in Consumer Research, 2021
Consumption To Compensate For The Feeling Of 'Loss Of Ownership Of Self, 2021
International Journal of Consumer Studies, 2021
Linking text characteristics of ideas to their popularity in online user innovation communities, 2022
Computers in Human Behavior, 2022
Towards a framework for sustaining Green IT initiatives: an empirical investigation, 2021
Information Technology and Management, July 2021
The Role of ICT and Effect of National Culture on Human Development, 2022
Journal of Global Information Technology Management, 2022
The Role Of ICT And Effect Of National Culture On Economic Growth, 2022
Information Technology for Development, 2022
Talent and Career Issues of female executives in the Indian IT industry, 2021
The Indian Journal of Industrial Relations, 2021
Exploring the Role of Technology Affordance and Social Capital in Promoting Citizen’s Political Participation on Social Media, 2021
Pacific Asia Journal of the Association for Information Systems, 2021
The role of social entrepreneurial leadership and benchmarking in women empowerment, 2022
Benchmarking: An International Journal, 2022
Fixing The Collective Action Problem In Sovereign Debt Restructuring: Significance Of Global South Solidarity, 2022
Third World Quarterly, March 2022
Factors Affecting Hotel Managers’ Intentions To Adopt Robotic Technologies: A Global Study, 2022
International Journal of Hospitality Management, April 2022
Understanding Talent Management for Sports Organizations- Evidence from an Emerging Country, 2022
International Journal of Human Resource Management, September 2022
North American Free Trade Agreement (NAFTA) Disputes, 2022
Yearbook of International Environment Law, July 2022
Integrating Commercial Interest with Community Concerns: Analysis of India’s CSR Policy, 2022
GLS Kalp: Journal of Multidisciplinary Studies, 2022
Envisaging Inclusiveness through Transgender Person’s Rights Law in India, 2022
International Journal of Law Management and Humanities, 2022
Effect of Technostress on Academic Productivity: E-Engagement Through Persuasive Communication, 2022
Journal of Global Information Management, 2022