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Journal Articles

Publication Year

Impact of self?brand connection on willingness to pay premium: Relevant mediators and moderators, 2021

Juhi G. Sarkar, S. Sreejesh, Abhigyan Sarkar & Yogesh K. Dwivedi

Psychology and Marketing, 2021

Hygiene orientation: transformation of the hospitality business post covid-19 and a case study from an emerging economy, 2021

Mahuya Adhikary & Atanu Adhikary

IOSR Journal of Business and Management, 2021

Exploring the relationship between emotionality and product start ratings in online reviews, 2021

Rahul Ramachandran, Subin Sudhir & Anandakuttan B Unnithan

IIMB Management Review, 2021

Examining the role of customers’ intrinsic motivation on continued usage of mobile banking: a relational approach, 2021

Shubhomoy Banerjee & S. Sreejesh

International Journal of Bank Marketing, 2021

Digital healthcare retail: role of presence in creating patients’ experience, 2021

S. Sreejesh, Juhi Gahlot Sarkar & Abhigyan Sarkar

International Journal of Retail & Distribution Management, 2021

Winning the loyalty cup: impact of symbol-related brand elements on brand loyalty of sports clubs, 2021

Aravind Reghunathan & Joshy Joseph

International Journal of Sport Management and Marketing, 2021

Left To Their Own Devices? Antecedents And Contingent Effects Of Workplace Anxiety In The WFH Selling Environment, 2022

Deva Rangarajan, Vishag Badrinarayanan, Aditi Sharma, Rakesh Kumar Singh & Sridhar Guda

Journal of Business & Industrial Marketing, 2022

How Does A Brand’s Psychological Distance In An Advergame Influence Brand Memory Of The Consumers?, 2021

Sreejesh S, Yogesh K Dwivedi & Tathagata Ghosh

Journal of Consumer Behaviour, 2021

Discerning The Antecedents Determining Empowerment Of Life Insurance Agents: An Empirical Examination, 2021

Ramesh Darbha, Abhilash Ponnam, Rik Paul & S. Sreejesh

Journal of Financial Services Marketing, 2021

Conversational Agent Design and Consumer Decision Journey: Research Synthesis; Direction, 2021

Priya Premi, Joffi Thomas, & Keyoor Purani

Advances in Consumer Research, 2021

Consumption To Compensate For The Feeling Of 'Loss Of Ownership Of Self, 2021

Ranjitha G. P., Anandakuttan B Unnithan & Russell W. Belk

International Journal of Consumer Studies, 2021

DOI : https://doi.org/10.1111/ijcs.12766

Linking text characteristics of ideas to their popularity in online user innovation communities, 2022

Roopak Kumar Gupta & Kapil Kaushik

Computers in Human Behavior, 2022

DOI : https://doi.org/10.1016/j.chb.2022.107382

Towards a framework for sustaining Green IT initiatives: an empirical investigation, 2021

Krishnadas Nanath & Radhakrishna Pillai R

Information Technology and Management, July 2021

DOI : https://doi.org/10.1007/s10799-021-00332-w

The Role of ICT and Effect of National Culture on Human Development, 2022

Parvathi Jayaprakash & Radhakrishna Pillai R

Journal of Global Information Technology Management, 2022

DOI : https://doi.org/10.1080/1097198X.2021.1953319

The Role Of ICT And Effect Of National Culture On Economic Growth, 2022

Parvathi Jayaprakash & Radhakrishna Pillai R

Information Technology for Development, 2022

DOI : https://doi.org/10.1080/02681102.2021.1961669

Talent and Career Issues of female executives in the Indian IT industry, 2021

Anindita Paul, T N Krishnan & Hugh Scullion

The Indian Journal of Industrial Relations, 2021

Exploring the Role of Technology Affordance and Social Capital in Promoting Citizen’s Political Participation on Social Media, 2021

Vidushi Pandey, Sumeet Gupta & Hee-Woong Kim

Pacific Asia Journal of the Association for Information Systems, 2021

DOI : 10.17705/1pais.1340

The role of social entrepreneurial leadership and benchmarking in women empowerment, 2022

Abha R. Dixit, Nishtha Malik, Manisha Seth & Deepa Sethi

Benchmarking: An International Journal, 2022

Fixing The Collective Action Problem In Sovereign Debt Restructuring: Significance Of Global South Solidarity, 2022

Salamah Ansari, Deva Prasad M. & R. Rajesh Babu

Third World Quarterly, March 2022

DOI : https://doi.org/10.1080/01436597.2022.2050459

Factors Affecting Hotel Managers’ Intentions To Adopt Robotic Technologies: A Global Study, 2022

Abraham Pizam, Ahmet Bulent Ozturk, Adela Balderas-Cejudo, D imitrios Buhalis, Galia Fuchs, Tadayuki Hara, Jessica Meira, Mercedes Raquel Garcia Revilla, Deepa Sethi, Ye Shen, Olimpia State, Ahmet Hacikara & Suja Chaulagain

International Journal of Hospitality Management, April 2022

DOI : https://doi.org/10.1016/j.ijhm.2022.103139

Understanding Talent Management for Sports Organizations- Evidence from an Emerging Country, 2022

Yusuf Hassan, Jatin Pandey, Biju Varkkey, Deepa Sethi & Hugh Scullion

International Journal of Human Resource Management, September 2022

DOI : https://doi.org/10.1080/09585192.2021.1971736

North American Free Trade Agreement (NAFTA) Disputes, 2022

Salamah Ansari & R. Rajesh Babu

Yearbook of International Environment Law, July 2022

DOI : https://doi.org/10.1093/yiel/yvaa067

Integrating Commercial Interest with Community Concerns: Analysis of India’s CSR Policy, 2022

Deva Prasad M

GLS Kalp: Journal of Multidisciplinary Studies, 2022

Envisaging Inclusiveness through Transgender Person’s Rights Law in India, 2022

Shannu Narayan

International Journal of Law Management and Humanities, 2022

DOI : https://doij.org/10.10000/IJLMH.111938

Effect of Technostress on Academic Productivity: E-Engagement Through Persuasive Communication, 2022

Deepa Sethi, Vijay Pereira & Vikas Arya

Journal of Global Information Management, 2022

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