paper "Understanding the modern Indian women's attitudes to gold jewellery" presented at AMA Winter Academic Conference 2025. Co authored with Prof. Joshy Joseph
Paper "Evolution of socio-economic classification" in India presented at "Future of Marketing in Emerging Markets: Looking ahead" International conference of the Emerging Markets Conference Board (EMCB) by IIM Lucknow from 18-21 December 2024. Co authored with Prof. Joshy Joseph
paper "Assessing contribution of airline crew uniform to brand loyalty" presented at 17th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference from 18-19 December 2023 at Radisson Blu Resort, Mahabalipuram, Chennai. Co authored with Prof. Joshy Joseph
SEEKING THEHRAAV - Identifying leadership preparedness using the Indian tutelage system at the GIT conference at IIM Kozhikode 2021
Cross Pollination in Social Sector: an Indian Perspective at GIT conference at IIM Kozhikode 2021 co-authored with Yamini N G
How Competitive are Indian Family Owned Businesses? at AIMS conference at IIM Kozhikode 2023
Pride and Prejudice: Academic Vs Practitioner Research in Marketing at AIMS conference at IIM Kozhikode 2023
Best paper at the ESOMAR Asia-Pacific conference 2015 in Singapore for the paper "The Emergence of 'I' in Indonesia" co-athored with Monica Cravenetya
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570
