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Conference Papers

Publication Year

Social media communication: Literature Review and Future Research Agenda, 2020

Geetha, M. & Sreejesh, S.

Internet Memes and Marketing. Speaking the Language of Consumers, 2020

Geetha, M. & Sreejesh, S.

Defining the boundaries of Glocalisation in India – Conquer or Control, 2020

Krishnan, O.

Dynamic capabilities and dynamic managerial capabilities in new ventures, 2020

George, N.

The Role of Space in Online Shopping Behavior, 2020

Ramasundaram, A.

Repulsion Effect: When asymmetrically dominated decoy increases the choice share of the competitor, 2020

Banerjee, P.

Stimulus Characteristics and Attraction Effect: Role of qualitative and quantitative attribute values, 2020

Banerjee, P.

Towards an Integrated Model of Online Store Environment, 2020

Ramasundaram, A.

Business model design and entrepreneurial orientation, 2020

George, N.

Examining psychological mechanisms linking task conflicts and employee well-being: The role of situational and dispositional moderators, a moderated mediation model, 2020

Sreejesh, S.

Webcare as Online Service Recovery Intervention: Conceptualization and Measurement, 2020

Geetha, M. & Sreejesh, S.

Mediation model of Work Related Conflicts and Employee Well-being, 2020

Sreejesh, S.

Social media communication: Literature Review and Future Research Agenda, 2020

Geetha, M. & Sreejesh, S.

Statistical Analysis of Queuing System: An Application to Insurance Claims, 2020

Chowdhury, S.

Effect of personalized pricing on online consumer behavior, 2020

Kumari, J. A. J., Gotmare, P. R. & Geetha, M.

Effect of mindfulness on thrift consumer behaviour, 2020

Kumari, J. A. J., Gotmare, P. R. & Geetha, M.

Sentiment analysis of culture-specific and nationwide product preference, 2020

Padhi, S. S.

On Reliability acceptance sampling plan for censored Weibull distributed products, 2020

Chowdhury, S.

On Control Charts for Monitoring Proportions Data, 2020

Chowdhury, S.

Co-production an alternate view, 2020

Sugathan, P.

Online Wagering Games (OWG) - Business, Legal and Policy debates in India, 2020

Dhayanithy, D.

From Sustenance (Nutraceutical Industry) to sustainability (UNSDG-2030) : An Exploratory Network Analysis, 2020

Padhi, S. S. & Pati, R. K.

Improving Municipal Solid Waste Management in Industry 4.0 Age - A Stakeholder's Perspective, 2020

Pati, R. K.

An Investigation of the Effects of the Contextual Factors of In-Game Advertising on Consumers’ Brand Memory and Brand Attitude, 2020

Ghosh, T. & Sreejesh, S.

Effect of socio – behavioural design of conversational agents on customer responses: a review, 2020

Thomas, J.
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