A surprise recent success in the energy drinks category in India is Pepsico’s Sting which has upstaged Red Bull, capturing 90 per cent of the market share within just six years of its launch. Sting’s success in India was thanks to introducing an energy drink at an unprecedented low price point and expanding the market beyond its traditional niche to include blue-collar workers and students.
Binge drinking, termed a preventable public health problem by the US Centers for Disease Control and Prevention (CDC), refers to the consumption of an excessive amount of alcohol in a short time. The US National Institute on Alcohol Abuse and Alcoholism quantifies the pattern as four and five or more drinks - each standard drink is defined as containing 14 grams of pure alcohol - in about two hours for women and men, respectively. Though binge drinkers are not dependent on alcohol, the practice is harmful in its being associated with outcomes like vehicle crashes, intimate partner violence, sexual abuse, besides heart and liver disease, among others.
The finance minister will present the full budget for the current financial year in Parliament on July 23. It is timely to examine certain challenges India faces on the economic front and discuss the ways ahead.
The Reserve Bank of India (RBI) team that prepared its recent financial stability report has highlighted the remarkable financial stability in India at the current juncture but cautioned over emergent risks.
An intensive seven-day training programme conducted by the Indian Institute of Management-Kozhikode (IIM-K) under the Indian Technical and Economic Cooperation (ITEC) programme concluded here on Tuesday.
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570