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Home Faculty PROF. Shaphali Gupta

Shaphali Gupta

Shaphali Gupta

Professor
Marketing Management

shaphali[dot]gupta[at]iimk[dot]ac[dot]in

Shaphali Gupta has obtained her PhD from the Shailesh J Mehta School of Management, IIT Bombay, India; a Master’s Degree in Business Management with Marketing specialization; and a Bachelor’s Degree in Mathematics. She is also a gold medallist certified trainer by the Indian Society for Training andDevelopment, Ministry of HRD, New Delhi, and qualified UGC-NET.

With her impactful research credentials, she serves as a Senior Associate Editor with “Marketing Strategy Journal” by Elsevier, and an associate editor with the ‘Journal of Business Research’ and ‘Journal of Strategic Marketing’. She is also a guest editor with "European Journal of Marketing" with a special issue. She has been a Research Fellow at Georgia State University, J. Mack Robinson College of Business, Georgia, United States of America for three years. She has been invited as a visiting professor at IPAG, Paris, and as a visiting scholar at St. John’s University, New York; Goodman School of Business, Brock University, Canada; Northwestern Medill School, Northwestern University, Evanston, and Chicago; Huazhong University of Science & Technology (HUST), Wuhan, China, to collaborate and contribute to institute research activities.

She is the winner of the National Level B.K. Birla Distinguished Research Scholar Awards for Social Science and Management 2019. This award recognizes the quality of research in social sciences and management nationwide. In that year, the award was conferred only to FT 50 and  ABS 4* publications with consistent records over the last five years. She was recently awarded the “Outstanding Management Researcher” award for 2023 by AIMS International and the ‘Research Excellence Award’ by Innovation, Research and Entrepreneur Conference in 2024. Her research interests are marketing strategy, Innovation for the greater good, emerging market strategies, new-age immersive technologies, customer experience management, customer centricity, stakeholder engagement and sustainability. She has published her research, 20+ articles, in top-tier marketing journals (which includes AMA journals, UT Dallas, FT 50, ABS 4* and 4, and ABDC A* and A listed journals) such as the Journal of International Business Studies, Journal of the Academy of Marketing Science, International Journal of Research in Marketing (IJRM), Journal of Retailing, Journal of Public Policy in Marketing, Journal of Advertising, Industrial Marketing Management, Psychology & Marketing, Journal of Interactive Marketing, Journal of International Marketing and Journal of Business Research. She has also published her managerial articles and various cases in reputed managerial magazines, such as Harvard Business Review, AIB Insights and Ivey Publishing. She regularly presents her work at esteemed international conferences like AMA, Marketing Science, European Marketing Academy, Australian and New Zealand Marketing Academy, etc. She is often invited by esteemed universities in India and abroad to share her research work. Nationally, she has given invited talks and presented her work at various IIMs, IITs, MDI, XLRI, Great Lakes School of Management, Symbiosis International University, Jaipuria Institutes of Management, National Insurance Academy, Pune, Goa Institute of Management, JAGSOM, ICFAI University, MNIT Jaipur, Gujarat Institute of Development Research, Institute of Rural Management, Anand (IRMA), CUSAT. Internationally, she has presented her work to various schools and universities, such as Southampton School of Business, UK, Leeds University, UK, IPAG Paris, HUST, Wuhan, and Brock University.

Over her two decades academic career, she has taught at various management institutes as a full-time and invited faculty in India. Before joining IIMK, she serves as the Mani Ayer Chair Professor of Marketing in the Strategic Marketing Department at MICA, where she also held the responsibilities as Co-Chair of the PhD program, Co-chair of Research and the Founding Chair of the Centre for Research Excellence in Marketing at MICA. Previous to MICA she has served as full time faculty member at MDI, Gurgaon, and Symbiosis Institute of Business Management, Pune. She enjoys teaching various courses in Marketing, such as, Marketing Strategy, International Marketing, Sustainable Marketing and Customer Relationship and Engagement Marketing.

She has also been on the Board of Studies of many institutes, such as the Goa Institute of Management and BML Munjal School of Management. She is on the advisory board of the Psychology & Marketing Journal and ERB of the Journal of Academy of Marketing Science (JAMS) and Journal of International Marketing (JIM). She also regularly edits special issues in A* and A journals.

She conducts management development programs for senior executives of major Indian companies regularly. Before entering academia, she worked in the industry for a few years with Reliance Communications and ICICI Bank, where her major responsibilities were handling critical customer service issues, customer retention issues and building and maintaining firms’ long-term relationships with high-net-worth clients. She also conducts workshops for the academic fraternity to nurture and build an impact on research capability-building among budding research scholars and faculty members. She also contributes towards policymaking through her research and projects. She recently delivered an impactful project on the Ayushman Bharat Scheme in Gujarat State to ICSSR, receiving a research grant.


Academic Positions

  • Professor of Marketing, Indian Institute of Management, Kozhikode, June 2025- Present
  • Mani Ayer Chair Professor of Marketing, MICA, The School of Idea, Ahmedabad, Sept 2022- May 2025
  • Professor, Department of Marketing, MICA, The School of Idea, Ahmedabad, June 2019- May 2025
  • Visiting Research Fellow, J. Mack Robinson College of Business, Georgia State University 2017-2019
  • Assistant Professor, Department of Marketing, Management Development Institute, (MDI) Gurgaon, Delhi NCR, India, Dec 2015-June 2019
  • Assistant Professor, Department of Marketing, Symbiosis Institute of Business Management (SIBM), Pune, India, Dec 2014-Nov 2015
  • Research Scholar, Shailesh J Mehta School of Management, IIT Bombay, 2008-2014
  • Lecturer, Pune University, 2006-2008          
  • Lecturer, ICFAI University, 2005-2006

Institutional Administration Service

MICA

  • Founding Chair, Centre for Research Excellence in Marketing (CREM), MICA, 2021-2025
  • Co- Chair, FPM (Doctoral Program), 2023- 2025
  • Co-Chair , Research 2019-2025
  • Chair, Faculty Recruitment Committee (FRC) 2020-2023
  • Member, Faculty Recruitment Committee (FRC) 2019- 2020
  • Member, MICA Sales & Customer Relationship Mgmt. Centre (SCRM) 2021-2024
  • Member, Distinguished Prof.-in-Residence 2019-2022
  • Member, MICA Entrepreneurship Innovation Center (EIC) 2019-2023

MDI Gurgaon

  • Member, Corporate Communication, MDI, Gurgaon 2018-2019
  • Member, Research Committee, MDI, Gurgaon 2017-2019

Other Professional Appointments

  • Industry Experience
    • Relationship Manager, ICICI Bank, Rajasthan, 2004-2005
    • Customer Relationship Manager, Reliance Infocom, Rajasthan, 2003-2004
  • Editor Role
    • Senior Editor, Marketing Strategy Journal, Elsevier,  June 2024 Onwards
    • Associate Editor, Journal of Business Research, Elsevier, August 2021 onwards
    • Associate Editor, Journal of Strategic Marketing, Emerald, March 2019 onwards
    • Assistant Editor, Vision, The Journal of Business Perspective, Sage, 2018-2019

 

  • Guest Editor
    • Journal of Business Research, Special Issue on Creativity and Culture for Management in a Changing World. Other Guest Editors: Shiv Ganesh (Texas Tech); Anjala Krishan (University of Nevada, Las Vegas), 
    • European Journal of Marketing, Special Issue on ‘Reinventing Marketing in A Disruptive Economy’. Other Guest Editors: Stavroula Spyropoulou (Leeds University Business School, U.K.), Huda Khan (University of Aberdeen, UK) and V Kumar (Brock University, Canada)
  • Advisory Board
    • Member, Board of Studies for the School of Management, BML Munjal University, Gurugram, 2024 onwards.
    • Psychology and Marketing, an ABS 3 and ABDC A Journal, 2023 onwards
    • External Member representing India at Africa-Asia Centre for Sustainability, University of Aberdeen, 2023 Onwards
    • Member, Doctoral Board of Studies, Goa Institute of Management, 2023 onwards
  • Editorial Review Board
    • Journal of International Marketing (JIM), AMA Journal. 
    • Journal of Academy of Marketing Science (JAMS) (FT50 Journal)
  • Ad-Hoc Reviewer Role
    • Journal of International Business Studies (JIBS), UT Dallas Indexed
    • Journal of Academy of Marketing Science (JAMS), FT 50 Indexed
    • Journal of International Marketing (JIM), AMA Journal
    • Industrial Marketing Management, A*Journal
    • Journal of Product and Innovation Management, ABS 4, ABDC A*

Teaching

 

Teaching and Research Areas

Marketing Strategy

International Marketing Strategy

Customer Engagement Marketing

Customer Relationship Marketing

Innovation and Greater Good Innovation, Digital Innovation

New-Age Technologies

Marketing with Responsibility, Sustainability, Social Innovation

Digital Platforms

Training

Delivered an MDP session for Bharat Electronics Limited on Global Marketing for the Indian Institute of Management, Kozhikode (IIMK), September 2024.

Organized and Facilitated Winter School at CREM, MICA, comprising of 2 workshops, on “Experimental Research Design for Researchers” Nov 30 – Dec 2, 2023, Online Mode, CREM, MICA.

Workshop on “Shaping through the review process: Authors and Editors Perspective” Dec 4-5, 2023, Online Mode, CREM, MICA.

Delivered an MDP session for Bharat Electronics Limited on International Marketing for the Indian Institute of Management, Kozhikode (IIMK), November 2023.

Faculty Development Program on ‘How to generate ideas and prepare manuscripts for top-tier journals?' at National Insurance Academy (NIA), Pune, October 2023.

Organized and facilitated an open workshop on "Case Writing" with 35 participants from across India and outside India.

Faculty Development Program on ‘Publishing in High Impact Journals’ at Jaipuria Institute of Management, Indore, January 2023.

IOCL, E-CRM: Electronic Customer Relationship Management, Marketing Boot-camp December 9, 2021, MICA

Workshop on ‘Publishing in Top Tier Journals’, Symbiosis International University, Online mode, June 3-4, 2021.

Organizing Chair, Young Scholar Research Colloquium, Jan 2022, MICA.

Digital Marketing and Communication Management, Open MDP, MDI Gurgaon

Bharat Electronics Limited, MDI Gurgaon

Life Insurance Corporation, MDI Gurgaon

Armed Forces, MDI Gurgaon

Significant Publications

Kumar, V., Bharath Rajan, and Shaphali Gupta (2025)"Tracing the evolution of the marketing disciplinethrough the lens of theory and Practice: A journal-centric view." Journal of Business Research. (ABS 3; ABDC A)

V Kumar, Philip Kotler, Shaphali Gupta, B. Ranjan (2024), “Generative AI in Marketing- Promises, Perils and Public Policy Implications”, Journal of Public Policy in Marketing (ABS:3; ABDC: A).

Shaphali Gupta, Pooja Shrivastava and Soniya Gupta, (2023).  “More the Merrier: Understanding the effect of available content choices ovver willingness to pay for over the top subscriptions”, Psychology & Marketing. (ABS 3; ABDC-A)

Gupta, Shaphali., Kumar, V., & Kandaswamy, Bharathan. (2023). Design thinking approach in international markets: Implications for the movie industry, AIB Insights, Academy of International Business (AIB) official Managerial journal.

Khan Huda, Gupta Shaphali., Kumar V. and Binay Kumar. (2023). Managing climate change risks and creating stakeholders’ value via sustainability-focused B2B brand strategies, Industrial MarketingManagement (Impact Factor: 2.658, ABDC A*, ABS 3)

Ashish Sood, V Kumar and Shaphali Gupta (2023),“Modeling the Antecedents of Multi-Generational Services Adoption Behavior of Clients Across Countries: The Role of Mindset Metrics”, Journal of International Business Studies. (UT Dallas, FT 50, Impact factor: 11.38, ABS 4*, ABDC A*)

Ashish Sood, Shaphali Gupta and V Kumar (2023), “Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement”, Journal of International Marketing. (AMA journal, Impact Factor: 4.9, ABS 3, ABDC- A)

Shaphali Gupta, Shiv Ganesh, Anjala Krishen (2022),“The Role of Creativity and Culture for Transformational Management in a Changing World”, Journal of Business Research. (Impact Factor:10.97, ABDC-A, ABS 3)

Rajan Varadarajan, Roman Welden, S Arunachalam, Michael Haenlein, Shaphali Gupta (2022), “Digital Product Innovations for the Greater Good and Digital Marketing Innovations in Communications and Channels: Evolution, Emerging Issues, and Future Research Directions”, International Journal of Research in Marketing (IJRM). (Impact Factor: 4.5, ABS 4, ABDC A*)

Shaphali Gupta and Divya Ramachandran (2021), “Emerging Market Retail: Transitioning from Product-Centric to Customer-Centric Approach”, Journal of Retailing. (Impact Factor: 5.87, ABS 4, ABDC A*)

Kumar, V., Ashish Sood, Shaphali Gupta and Nitish Sood (2021), "Prevention vs. Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study using Functional Data Analysis”, Journal of International Marketing. (AMA Journal, Impact Factor: 4.9, ABS 3, ABDC- A)

Gupta Shaphali, Agata Leszkiewicz, V Kumar, Tammo Bijmolt, Dmitriy Potapov (2020), “Digital Analytics: Modelling for Insights and New Methods”, Journal of Interactive Marketing. (Impact Factor: 5.097; ABDC A, ABS 3)

Gupta Shaphali (2020), “Understanding the Feasibility and Value of Grassroots Innovation”, Journal of the Academy of Marketing Science. (Impact Factor: 9.360; FT 50; ABS 4*; ABDC-A*)

Malodia Suresh, Shaphali Gupta and Anand Jaiswal (2020), “Conceptualizing Reverse Innovation”, Journal of Academy of Marketing Science. (Impact Factor: 9.360; FT 50; ABS 4*; ABDC-A*)

Gupta Shaphali, V. Kumar and Esraa Karam (2020), “Role of New Age Technology in Social Innovation”, Industrial Marketing Management. (Impact Factor: 4.779; ABDC Index: A*, ABS 3)

Gupta Shaphali., Anita Pansari and, Kumar, V (2018), “Global Customer Engagement”, Journal of International Marketing. (AMA Journal, Impact Factor: 4.9, ABDC Index: A; ABS 3)

Kumar, V., Bharath Rajan, Shaphali Gupta and Illaria Dalla Pozza, (2017) “Customer Engagement in Service, Journal of the Academy of Marketing Science. (Impact Factor: 9.360; FT 50; ABS 4*; ABDC-A*)

Kumar, V., Amalesh Sharma and Shaphali Gupta (2017), “Assessing the Influence of Marketing Strategy Research on Generating Impact: Moderating roles of Models,  Journals and Estimation Approaches”, Journal of the Academy of Marketing Science, 45 (2), 164-185. (Impact Factor: 9.360; FT 50; ABS 4*; ABDC-A*)

Kumar, V. and Shaphali Gupta (2016), “Conceptualizing the evolution and Future of Advertising”, Journal of Advertising, 45(3), 302-317. (Impact Factor: 3.518, ABS 3; ABDC- A)

Gupta, Shaphali (2015), “Effect of Shopping Value on Service Convenience, Satisfaction and Customer loyalty: A conceptual framework”, SAMVAD, December, 10(2). Publisher: i-scholar.in; Online ISSN: 2348- 5329, Print ISSN: 2249-1880

Gupta, Shaphali and Dinesh Sharma (2014), “Dimensions of Retail Service Convenience in Emerging Market Settings- A Qualitative Investigation”, Journal of Services Research.

 

Cases

Vaishali Singh, Vibha Arora, Sandeep Puri, and Shaphali Gupta (2024). “Adani group: Managing the Hindenburg controversy”, In Ivey Publishing. Ivey ID: W36375.

Siddhant Puri, Sandeep Puri, Darren Meister, Shaphali Gupta, Rakesh Singh (2024). “Reliance and Disney: Reshaping the Media and Entertainment Business in India”, In Ivey Publishing. Ivey ID:

W38350

Sandeep Puri, Shaphali Gupta, & Shweta Pandey (2024). “Pulse fitness: Targeting the strongest segment”, In Harvard Business Review, Quick Case. Product: 8461-HTM-ENG.

Shaphali Gupta, S Pandey & S Puri (2024). “What’s New? Tata Neu’s Differentiation Dilemma”, In Ivey Publishing.

 

Book Chapters

Krishna Teja Perannagari and Shaphali Gupta (2024), Leveraging the Role of Social Media Platform Data in Enhancing the Effect of Cause-Related Marketing in a book titled "Contemporary Issues in Social Media Marketing" (volume 2) by Routledge, Taylor and Francis Group.

Shaphali Gupta and Suresh Malodia, "Grounded theory: What, why, and how." In Researching and Analysing Business, pp. 77-87. Routledge, 2024.

Krishna Teja Perannagari and Shaphali Gupta (2022), Mapping the Intellectual Structure of Artificial Neural Network Research in Business Domain: A Retrospective Overview Using Bibliometric Review, in "Review of Management Literature" by Emerald Publishing.

Gupta, Shaphali and Dinesh Sharma (2017), “Dimensions of Retail Service Convenience in Emerging Market Settings - A Qualitative Investigation”, book titled Creating Memorable Customer Experiences-Insights From Hospitality Sector, by Apple Press, USA.

Gupta, Shaphali (2011), “Role of Emotional Intelligence in Team Effectiveness”, Reinventing HR in Coming Decades. Excel Books. 144-157.

 

 

Conference Papers

Shaphali Gupta, S Saxena, S Kataria, "The Dual Impact of AI Emotional Intelligence: Are Social Chatbots Promoting or Deteriorating Users' Wellbeing?"; American Marketing Association Summer Conference 2024 in Boston

Shaphali Gupta, D Ramachandran & H Khan, "AI-Embedded Sustainability Advertising: Creating the Value for Firms and Customers", American Marketing Association Summer Conference 2024 in Boston

Harish Kumar, N. Tuli and Shaphali Gupta, "From Illusion to Inclusion: Enhancing Consumer Wellbeing through Augmented Reality", American Marketing Association Summer Conference 2024 in Boston

Pooja Shrivastava, Shaphali Gupta, and Nikhil Tiwari, "Decoding Audience Engagement in the Digital Era", at 2024 AMS World Marketing Congress, Mauritius.

Shaphali Gupta, Pooja Shrivastava, and Nikhil Tiwari, "Audience engagement in the digital era: A Bibliometric Analysis", North American Society for Marketing Education in India (NASMEI), Great Lakes, Chennai in December 2023.

Shaphali Gupta and Pooja Shrivastava, “Intelligent Recommender System: Towards Hyper-Personalization and Audience Engagement for Streaming Platforms” American Marketing Association Summers Educator Conference 2023, San Francisco in August 2023.

Shaphali Gupta, Pooja Shrivastava and Soniya Gupta, “Age of Content Republicans - OTT Video on Demand Adoption Moderated by Privacy Concerns, Social Influence and Willingness to Pay”, AMS 2022 Annual Conference, May 2022.

Shaphali Gupta and Pooja Shrivastava, “Cross-Cultural Implications on Adoption and User Engagement for Global OTT Streaming Services: A Strategic Perspective”, GMSIG 2022 Conference, May/June 2022,

Krishna Teja, Shaphali Gupta, "Leveraging the Role of Social Media Platform Data in Enhancing the Effect of Cause-Related Marketing" (2022), International Communication Management Conference 2022 on The Future of Business in a Digital Era: Data, Analytics, and Narratives hosted by MICA Ahmedabad Jan 5 to Jan 7, 2022.

Shaphali Gupta, Pooja Shrivastava, Chitrakshi Bhutani, "Forces behind the Adoption of OTT Gaming Platforms amongst Gen Z and Millennials" (2022), International Communication Management Conference 2022 on The Future of Business in a Digital Era: Data, Analytics, and Narratives hosted by MICA Ahmedabad Jan 5 to Jan 7, 2022.

Chitrakshi Bhutani, Shaphali Gupta, "Dark Side Narratives of Online Brand Communities: A Scoping Review of the Literature" (2022), International Communication Management Conference 2022 on The Future of Business in a Digital Era: Data, Analytics, and Narratives hosted by MICA Ahmedabad Jan 5 to Jan 7, 2022.

Pooja Shrivastava and Shaphali Gupta, "If Content is King, Who Are Ministers? : Understanding Audiences’ Journey towards OTT Video Streaming Services" (2022), International Communication Management Conference 2022 on The Future of Business in a Digital Era: Data, Analytics, and Narratives hosted by MICA Ahmedabad Jan 5 to Jan 7, 2022.

Shaphali Gupta and Suresh Malodia, “Brand Activism- A Way to Engage Customer and Society with the Brand”, EMAC 2020 Annual Conference, May 2020, Author Team-

Ashish Sood, V Kumar, Shaphali Gupta, "Effect of Multigenerational Technological Innovation Adoption Behavior on Global Client Engagement", Theory and Practice in Global Marketing Conference 2021 by American Marketing Association, @1 Feb 2021.

Shaphali Gupta, Soniya Gupta, Pooja Shrivastava "Super App: A Design Innovation towards Customer Engagement" at American Marketing Association (AMA) Winter Conference 2021, CRM Special Interest Group (SIG), 18-19 Feb 2021.

“Digital Product Innovations and Marketing Innovations in a Global Marketplace”, Thought Leadership Conference on Global Marketing Strategy” hosted by ISB Hyderabad July 30 to Aug. 1, 2020. Author Team- Rajan Vardharajan (Texas A &M), Arun Arunachalam (ISB Hyderabad), Michael Haenlein (ESCP,Paris), Roman B. Wedel (Tennessee)

Shaphali Gupta, Leszkiewicz, Kumar, Bijmolt, and Potapov “Digital Analytics, Modelling for Insights and New Methods”, Thought Leadership Conference on Big Data, Technology-Driven CRM & Artificial Intelligence, organized by Journal of Interactive Marketing at Lisbon, March 21-23, 2019.

Gupta Shaphali, “Understanding the Feasibility and Value of Grassroots Innovation”, JAMS thought leadership Conference, Indian School of Business, Hyderabad, April 2018.

Kumar, V. and Shaphali Gupta, “Advertising: Past, Present and Future” 38th Annual ISMS Marketing Science Conference. Shanghai, China, June 16-18, 2016.

Gupta, Shaphali and Dinesh Sharma, “Developing Multidimensional Measure for Retail Service Convenience (RE-SERVCON)”, Annual Conference of Emerging Markets Conference Board, IIM Lucknow, Noida, New Delhi, 9-11th January 2014.

Gupta, Shaphali and Dinesh Sharma, “A Measure of Service Convenience for Retail Stores: Scale Development and Validation” Paper presented in services track of ANZMAC 2013 - Engaging in Our Future, Auckland, New Zealand, 1-3rd December 2013.

Gupta, Shaphali and Dinesh Sharma, “Understanding Influences of Shopping Motives, Retail Crowding, Retail Service Convenience and its Behavioral Outcomes- A Conceptual Framework” at ANZMAC 2013 - Engaging in Our Future, Auckland, New Zealand, 1-3rd December 2013.

Gupta, Shaphali and Dinesh Sharma, “The Dimensionality of the Retail Service Convenience Phenomenon:A Qualitative Examination”, Paper presented in services track of EMAC 2013 Regional Conference held at St. Petersburg, Russia, September 25-27, 2013.

Gupta, Shaphali (2011), “Role of Emotional Intelligence in Team Effectiveness”, 8th National HR Conference 2011, held at Institute for Technology and Management, Mumbai, 17th December 2011.

Gupta, Shaphali and Dinesh Sharma and Shailesh Kasande, “Effect of Shopping Value on Service Convenience- A Conceptual Model”, Paper presented at International Conference & Colloquium on Excellence in Research & Education held on 25th to 28th September 2010 at IIM Indore, Indore.

Gupta, Shaphali and Dinesh Sharma and Shailesh Kasande, “Service Convenience: Construct, Antecedents & Consequences”, paper presented at 5th SIMSR – Asia International Marketing conference. K.J. Somaiya Institute of Management Studies & Research, Mumbai, 2-3rd January 2010.

 

 

Research Areas

Marketing Strategy

International Marketing Strategy

Customer Engagement Marketing

Customer Relationship Marketing

Innovation and Greater Good Innovation, Digital Innovation

New-Age Technologies

Marketing with Responsibility, Sustainability, Social Innovation

Digital Platforms

Conferences, Seminars & Talks

Invited Speaker, Workshop on “Innovative Approaches In Management Research, A Qualitative Perspective”, at Cochin Unversity of Science and Technology (CUSAT), May, 2025.

Invited Speaker, “Enhancing Management Scholarship: Understanding and Preventing Acadeic and Research Misconduct”, at Crafting the Academic Career: A Skill Building Series for PhD Students, Indian Institute of Management, Kozhikode (IIMK), December 2024.

Panel Speaker, “Meet the Editor Session” at Winter Conference on Sustainability Business 2024, organized by Great Lakes Institute of Management.

Invited Speaker for “How to write a conceptual Paper” at predoctoral Workshop at Winter Conference on Sustainability Business 2024, organized by Great Lakes Institute of Management.

Invited Speaker for “Academic Writing Course” for PhD scholars at Indian Institute Management, Kozhikode (IIMK), September 2024.

Invited a Research Resource for the “Contemporary Ways to Develop Conceptual Articles" workshop at the XLRI Doctoral Consortium in April 2024.

Invited Resource on “Grounded Theory Approach” on International Workshop on Qualitative Research, ICFAI University, Raipur, 19th March 2024.

Invited Speaker, talk on Grassroots Innovation and its Feasibility for the greater good, under PhD talk series, School of Management Studies, University of Hyderabad, Feb 13, 2024.

Invited as research expert to facilitate a "Generating Ideas and Taking them to Scholarly Publications" workshop for doctoral students and faculty members nationwide at MARKCON Conference 2024 at Indus Business Academy - IBA, BANGALORE. Jan 5, 2024.

Invited as an editor of A-level journals to speak in "The Round Table Discussions with Editors & Q/A" at MARKCON Conference 2024 at Indus Business Academy - IBA, BANGALORE. Jan 5, 2024.

Invited as a Faculty Fellow and Mentor, 11th AIM-AMA Sheth Foundation Doctoral Consortium, to be held at JAGSoM, 21-23 December 2023.

Invited Guest Session, "The Future of Advertising- Path Forward to Communicating with the Customers”, PGP Students, Malaviya National Institute of Technology Jaipur (MNIT, Jaipur).

Invited Speaker, “Creating a Manuscript for the top Tier Journals: Author’s and Editor’s View”, Wisdom Café, Management Development Institute (MDI) Gurgaon, May 19, 2023.

Invited Resource, Workshop on “How to Publish in Quality Journals”, Jaipuria Institute of Management, Indore. January 21, 2023.

Research Seminar, ‘Assessing the Potential of Innovation from Emerging Markets’, Marketing Department; Southampton Business School, September 2022

Research Seminar, ‘Understanding Role of Analytics in Emerging Market Retailing’, Marketing Department; Southampton Business School, September 2022

Research seminar, ‘Guide to Publication in Quality Journals’, Indian Institute of Management, Kolkata (IIMC), August 2022

Guest Session, ‘Customer Relationship Strategies and Way Forward’, Indian Institute of Management, Kozhikode, July 2022

Seminar, “How to Publish in Top Tier Journals: The Editor and Author’s View”, IPAG Business School, Paris, June 2022

Guest Lecture, ‘Academic Writing’, Indian Institute of Management, Kozhikode, January 2022.

Invited Speaker, Research Seminar, ‘Emerging Market Retail: Transitioning from Product-centric to Customer-centric Approach’, MDI, Gurgaon, December 2021

Guest session, ‘System Thinking: A Holistic Way to Find Sustainable Solutions’, Playtos Miniversity, Ahmedabad, November 2021

Research Seminar, ‘Emerging Market Retail’, IPAG Business School, Paris, French, September 2021

Resource Person, Faculty Development Program, “How to Conduct Conceptual Studies?” at Prin. L.N. Welingkar Institute of Management Development & Research (WeSchool), July 2021

Resource Person, Two days Faculty Development Program, “Publishing in Top Journals” at Symbiosis International University, June 2021

Research Seminar, ‘How to Get Research Ideas’, IIT Bombay, Mumbai, July 2021.

Research Seminar, “Assessing the Potential of Emerging Market Innovation”, Southampton Business School, Southampton University, United Kingdom, November 2020.

Research Seminar, ‘Grounded Theory Approach’, Department of Management Studies, IIT Delhi, September 2020

Research Seminar, ‘Global Customer Engagement’, Huazhong University of Science & Technology (HUST), Wuhan, June 2019.

Research Seminar, “Grassroots innovation” at Indian School of Business, Hyderabad (ISB), 2018

Research Seminar, Huazhong University of Science & Technology (HUST), Wuhan, May 2017

Guest Lecture, Presentation Skills for Master of Design, IIT Kanpur 2007.

Visiting Faculty, Case Study Classes, MERC Institute, Pune University, 2007-08.

Visiting Faculty, Consumer Behaviour Course for Defence Personnel, Pune University, 2007-08.

Visiting faculty, Training Methodology, ISTD Pune chapter 2012

Recent Consulting / Other Assignments

Indian Council for Social Sciences Research (ICSSR) Project (government grant) titled “Situation Analysis of Ayushman Bharat Centering on Last Mile Coverage” under Special Call for “Short-term Empirical Research 2023-24. Grant amount – INR 15,00,000.

Awards

"IRE (Innovation, Research and Entrepreneurship) Research Excellence Award 2024" at Bangalore, at IRE Conference, hosted by GIBS Business School, Bangalore, May 2024.

AIMS International “Outstanding Management Researcher Award” for 2023, by AIMS international, convened at the 21st AIMS International Conference on Management at Symbiosis University of Applied Science in Indore.

B.K. Birla Distinguished Research Scholar Awards for Social Science and Management 2019, winner. This award recognised the quality of research in the social sciences and management across the nation. This award was conferred only for FT 50, ABS 4*, and ABDC A* publications with consistent records over the last five years.

Gold Medallist (PAN India), Diploma of Training and Development, 2011, ISTD, recognized by Ministry of HRD.

Eligible candidate for Shailesh J. Mehta Endowment Scholarship for Excellence in Doctoral Studies, at IIT Bombay.

Honors and Achievements

Plenary Speaker, “The Criticality of Innovation, Research and Entrepreneurial Mindset in Today's Business World", at IRE Conference 2024, Bangalore, May 2024.

Invited Speaker at the inaugural ceremony of the Doctoral Colloquium at XLRI, Jamshedpur, April 2024.

Plenary Speaker at "Sustainability of Natural Farming, explore the prospects and challenges of developing Natural Farming as a sustainable alternative to current agricultural practices" at a national conference on National Farming organized by the Gujarat Institute of Development Research, 24th Feb 2024.

Plenary Speaker on "Sustainable Marketing- Conscious Consumerism and Public Policy Perspective" at MARKCON Conference 2024 at Indus Business Academy, Bangalore. Jan 4, 2024

Faculty Fellow and mentor, 11th AIM-AMA Sheth Foundation Doctoral Consortium, will be held at JAGSOM from 21-23 December 2023.

External Thesis Examiner, as a reviewer and for defence viva, by IIM Indore Marketing Department, July 2023.

Panel Speaker, “Publishing Manuscript in FT 50 Journals”, The GIM Doctoral Conference 2023 (GIMDC), April 2023, Goa Institute of Management, Goa. 

External Expert, Faculty Promotion Evaluation Committee for Marketing Area, Indian Institute of Management, Calcutta (IIMC), March 2023.

Session Moderator for Academic Panel Discussion on ‘AI and Customer Engagement: A Techno-Human Approach to Meaning-Making’ at International Communication Management Conference (ICMC), MICA, Ahmedabad, January 2023.

Invited Speaker for Editorial Conclave conducted at 24th Annual Convention of Strategic Management Forum (SMF) 2022, Institute of Rural Management, Anand (IRMA), December 2022.

External Subject Expert, Faculty Recruitment Seminar for Marketing Area, Indian Institute of Management, Calcutta (IIMC), August 2022.

Plenary Speaker on ‘Rigor and Relevance in Conducting Cross-Cultural Research in Emerging Market’ at AMA Global Marketing SIG Conference, Crete, Greece, June 2022.

Plenary session, "Editors’ and Authors’ Talk:  Art and Science of Research Publication", Doctoral Colloquium on Management and Development -2021, IRMA, Anand, November 2021.

Invite as a judge to Rawls College of Business, Texas Tech University’s flagship 2021 Sales & Customer Relationship Strategy Competition, November 2021.

External Subject Expert, Promotion Evaluation Committee for Marketing Area, Indian Institute of Management, Calcutta (IIMC), Oct 2021.

Distinguished Consortium Faculty, 9th AIM-AMA Sheth Foundation Doctoral Consortium (on a virtual platform), 25th and 30th June 2021, The Jagdish Sheth School of Management (JAGSOM).

External Subject Expert, Faculty Recruitment Seminar for Marketing Area, Indian Institute of Management, Calcutta (IIMC), June 2021.

Plenary Keynote Speaker on 'Customer Engagement Strategies in the Time of Crisis' at an International Conference on Management Skills and Growth Strategies in the post-pandemic period hosted by Welingkar Institute of Management, Mumbai, on January 22, 2021. The panel consisted of CEOs.

Invited as a Jury by Engineer India Limited, a public sector unit in the Oil and Gas industry, for an Industry-wide Technical Paper Writing Competition on 26 and 27 February 2021.

Plenary Keynote Speaker at Technology, Economics, Analytics & Management Conference 2020 by Symbiosis Centre for Management and Human Resource Development held from 18th to 22nd August 2020.

Invited as Thought Leader to attend the “Thought Leadership Conference on Global Marketing Strategy” hosted by ISB Hyderabad from July 30 to Aug. 1, 2020.

Faculty Fellow, 8th AIM-AMA Sheth Foundation Doctoral Consortium, 3-6th January2020, at BIMTECH, New Delhi.

Invited Speaker, IIM Indore-NASMEI Summer Marketing Information System Conference, Indore, July 2019.

Invited as a Thought Leader to attend an invitation-based conference on “Big Data, Data-Driven CRM and Artificial Intelligence” organized by the Journal of Interactive Marketing in Lisbon in March 2019. Only Indian Faculty are to be invited.

Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, MICA, Ahmedabad, 2019.

Faculty Scholar, AMA-Sheth Foundation Doctoral Consortium, Leeds University, U.K, 2018. Only Indian Faculty are to be invited.

Invited Speaker, two-day Symposium on Customer Engagement for Industry CXO level participants organized by ISB, Hyderabad, July 2017. The only Indian Faculty member invited to speak in this symposium, along with other global scholars in the area of customer engagement.

Appointed as a Research Fellow, Center for Excellence in Brand and Customer Management, Robinson College of Business, Georgia State University, 2017 onwards.

Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, 2017.Invited Scholar to attend 'World Marketing Summit' 2016 held at Tokyo, Japan. Only Indian faculty to be invited based on my future of Advertising publication.

Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, 2016.

Participated as a Young Faculty Participant at AIM-AMA Sheth Doctoral Consortium, 2015, held at IMT Dubai, UAE. Complete travel grant was provided by AIM-AMA Sheth foundation.

Gold Medallist (PAN India), Diploma of Training and Development, 2011, ISTD, recognized by Ministry of HRD.

Doctoral Consortium Fellow by SJMSOM, IIT Bombay, to attend AIM-AMA Sheth Doctoral consortium, held at IIM Ahmedabad, January 2014.

Doctoral Consortium Fellow by SJMSOM, IIT Bombay, to attend AIM- AMA Sheth Doctoral Consortium, held at Alliance University, Bangalore, 2012.

Eligible candidate for Shailesh J. Mehta Endowment Scholarship for Excellence in Doctoral Studies.

Winner in the “Conducting Case Class” workshop at Pune University.

First rank, Secondary School Board Examination.

Indian Institute of Management Kozhikode

IIMK Campus P. O, Kozhikode, Kerala, India,
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  • Last Updated on :13-08-2025