Institutional Administration Service
MICA
MDI Gurgaon
Teaching and Research Areas
Marketing Strategy
International Marketing Strategy
Customer Engagement Marketing
Customer Relationship Marketing
Innovation and Greater Good Innovation, Digital Innovation
New-Age Technologies
Marketing with Responsibility, Sustainability, Social Innovation
Digital Platforms
Delivered an MDP session for Bharat Electronics Limited on Global Marketing for the Indian Institute of Management, Kozhikode (IIMK), September 2024.
Organized and Facilitated Winter School at CREM, MICA, comprising of 2 workshops, on “Experimental Research Design for Researchers” Nov 30 – Dec 2, 2023, Online Mode, CREM, MICA.
Workshop on “Shaping through the review process: Authors and Editors Perspective” Dec 4-5, 2023, Online Mode, CREM, MICA.
Delivered an MDP session for Bharat Electronics Limited on International Marketing for the Indian Institute of Management, Kozhikode (IIMK), November 2023.
Faculty Development Program on ‘How to generate ideas and prepare manuscripts for top-tier journals?' at National Insurance Academy (NIA), Pune, October 2023.
Organized and facilitated an open workshop on "Case Writing" with 35 participants from across India and outside India.
Faculty Development Program on ‘Publishing in High Impact Journals’ at Jaipuria Institute of Management, Indore, January 2023.
IOCL, E-CRM: Electronic Customer Relationship Management, Marketing Boot-camp December 9, 2021, MICA
Workshop on ‘Publishing in Top Tier Journals’, Symbiosis International University, Online mode, June 3-4, 2021.
Organizing Chair, Young Scholar Research Colloquium, Jan 2022, MICA.
Digital Marketing and Communication Management, Open MDP, MDI Gurgaon
Bharat Electronics Limited, MDI Gurgaon
Life Insurance Corporation, MDI Gurgaon
Armed Forces, MDI Gurgaon
Kumar, V., Bharath Rajan, and Shaphali Gupta (2025)"Tracing the evolution of the marketing disciplinethrough the lens of theory and Practice: A journal-centric view." Journal of Business Research. (ABS 3; ABDC A)
V Kumar, Philip Kotler, Shaphali Gupta, B. Ranjan (2024), “Generative AI in Marketing- Promises, Perils and Public Policy Implications”, Journal of Public Policy in Marketing (ABS:3; ABDC: A).
Shaphali Gupta, Pooja Shrivastava and Soniya Gupta, (2023). “More the Merrier: Understanding the effect of available content choices ovver willingness to pay for over the top subscriptions”, Psychology & Marketing. (ABS 3; ABDC-A)
Gupta, Shaphali., Kumar, V., & Kandaswamy, Bharathan. (2023). Design thinking approach in international markets: Implications for the movie industry, AIB Insights, Academy of International Business (AIB) official Managerial journal.
Khan Huda, Gupta Shaphali., Kumar V. and Binay Kumar. (2023). Managing climate change risks and creating stakeholders’ value via sustainability-focused B2B brand strategies, Industrial MarketingManagement (Impact Factor: 2.658, ABDC A*, ABS 3)
Ashish Sood, V Kumar and Shaphali Gupta (2023),“Modeling the Antecedents of Multi-Generational Services Adoption Behavior of Clients Across Countries: The Role of Mindset Metrics”, Journal of International Business Studies. (UT Dallas, FT 50, Impact factor: 11.38, ABS 4*, ABDC A*)
Ashish Sood, Shaphali Gupta and V Kumar (2023), “Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement”, Journal of International Marketing. (AMA journal, Impact Factor: 4.9, ABS 3, ABDC- A)
Shaphali Gupta, Shiv Ganesh, Anjala Krishen (2022),“The Role of Creativity and Culture for Transformational Management in a Changing World”, Journal of Business Research. (Impact Factor:10.97, ABDC-A, ABS 3)
Rajan Varadarajan, Roman Welden, S Arunachalam, Michael Haenlein, Shaphali Gupta (2022), “Digital Product Innovations for the Greater Good and Digital Marketing Innovations in Communications and Channels: Evolution, Emerging Issues, and Future Research Directions”, International Journal of Research in Marketing (IJRM). (Impact Factor: 4.5, ABS 4, ABDC A*)
Shaphali Gupta and Divya Ramachandran (2021), “Emerging Market Retail: Transitioning from Product-Centric to Customer-Centric Approach”, Journal of Retailing. (Impact Factor: 5.87, ABS 4, ABDC A*)
Kumar, V., Ashish Sood, Shaphali Gupta and Nitish Sood (2021), "Prevention vs. Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study using Functional Data Analysis”, Journal of International Marketing. (AMA Journal, Impact Factor: 4.9, ABS 3, ABDC- A)
Gupta Shaphali, Agata Leszkiewicz, V Kumar, Tammo Bijmolt, Dmitriy Potapov (2020), “Digital Analytics: Modelling for Insights and New Methods”, Journal of Interactive Marketing. (Impact Factor: 5.097; ABDC A, ABS 3)
Gupta Shaphali (2020), “Understanding the Feasibility and Value of Grassroots Innovation”, Journal of the Academy of Marketing Science. (Impact Factor: 9.360; FT 50; ABS 4*; ABDC-A*)
Malodia Suresh, Shaphali Gupta and Anand Jaiswal (2020), “Conceptualizing Reverse Innovation”, Journal of Academy of Marketing Science. (Impact Factor: 9.360; FT 50; ABS 4*; ABDC-A*)
Gupta Shaphali, V. Kumar and Esraa Karam (2020), “Role of New Age Technology in Social Innovation”, Industrial Marketing Management. (Impact Factor: 4.779; ABDC Index: A*, ABS 3)
Gupta Shaphali., Anita Pansari and, Kumar, V (2018), “Global Customer Engagement”, Journal of International Marketing. (AMA Journal, Impact Factor: 4.9, ABDC Index: A; ABS 3)
Kumar, V., Bharath Rajan, Shaphali Gupta and Illaria Dalla Pozza, (2017) “Customer Engagement in Service, Journal of the Academy of Marketing Science. (Impact Factor: 9.360; FT 50; ABS 4*; ABDC-A*)
Kumar, V., Amalesh Sharma and Shaphali Gupta (2017), “Assessing the Influence of Marketing Strategy Research on Generating Impact: Moderating roles of Models, Journals and Estimation Approaches”, Journal of the Academy of Marketing Science, 45 (2), 164-185. (Impact Factor: 9.360; FT 50; ABS 4*; ABDC-A*)
Kumar, V. and Shaphali Gupta (2016), “Conceptualizing the evolution and Future of Advertising”, Journal of Advertising, 45(3), 302-317. (Impact Factor: 3.518, ABS 3; ABDC- A)
Gupta, Shaphali (2015), “Effect of Shopping Value on Service Convenience, Satisfaction and Customer loyalty: A conceptual framework”, SAMVAD, December, 10(2). Publisher: i-scholar.in; Online ISSN: 2348- 5329, Print ISSN: 2249-1880
Gupta, Shaphali and Dinesh Sharma (2014), “Dimensions of Retail Service Convenience in Emerging Market Settings- A Qualitative Investigation”, Journal of Services Research.
Cases
Vaishali Singh, Vibha Arora, Sandeep Puri, and Shaphali Gupta (2024). “Adani group: Managing the Hindenburg controversy”, In Ivey Publishing. Ivey ID: W36375.
Siddhant Puri, Sandeep Puri, Darren Meister, Shaphali Gupta, Rakesh Singh (2024). “Reliance and Disney: Reshaping the Media and Entertainment Business in India”, In Ivey Publishing. Ivey ID:
W38350
Sandeep Puri, Shaphali Gupta, & Shweta Pandey (2024). “Pulse fitness: Targeting the strongest segment”, In Harvard Business Review, Quick Case. Product: 8461-HTM-ENG.
Shaphali Gupta, S Pandey & S Puri (2024). “What’s New? Tata Neu’s Differentiation Dilemma”, In Ivey Publishing.
Book Chapters
Krishna Teja Perannagari and Shaphali Gupta (2024), Leveraging the Role of Social Media Platform Data in Enhancing the Effect of Cause-Related Marketing in a book titled "Contemporary Issues in Social Media Marketing" (volume 2) by Routledge, Taylor and Francis Group.
Shaphali Gupta and Suresh Malodia, "Grounded theory: What, why, and how." In Researching and Analysing Business, pp. 77-87. Routledge, 2024.
Krishna Teja Perannagari and Shaphali Gupta (2022), Mapping the Intellectual Structure of Artificial Neural Network Research in Business Domain: A Retrospective Overview Using Bibliometric Review, in "Review of Management Literature" by Emerald Publishing.
Gupta, Shaphali and Dinesh Sharma (2017), “Dimensions of Retail Service Convenience in Emerging Market Settings - A Qualitative Investigation”, book titled Creating Memorable Customer Experiences-Insights From Hospitality Sector, by Apple Press, USA.
Gupta, Shaphali (2011), “Role of Emotional Intelligence in Team Effectiveness”, Reinventing HR in Coming Decades. Excel Books. 144-157.
Conference Papers
Shaphali Gupta, S Saxena, S Kataria, "The Dual Impact of AI Emotional Intelligence: Are Social Chatbots Promoting or Deteriorating Users' Wellbeing?"; American Marketing Association Summer Conference 2024 in Boston
Shaphali Gupta, D Ramachandran & H Khan, "AI-Embedded Sustainability Advertising: Creating the Value for Firms and Customers", American Marketing Association Summer Conference 2024 in Boston
Harish Kumar, N. Tuli and Shaphali Gupta, "From Illusion to Inclusion: Enhancing Consumer Wellbeing through Augmented Reality", American Marketing Association Summer Conference 2024 in Boston
Pooja Shrivastava, Shaphali Gupta, and Nikhil Tiwari, "Decoding Audience Engagement in the Digital Era", at 2024 AMS World Marketing Congress, Mauritius.
Shaphali Gupta, Pooja Shrivastava, and Nikhil Tiwari, "Audience engagement in the digital era: A Bibliometric Analysis", North American Society for Marketing Education in India (NASMEI), Great Lakes, Chennai in December 2023.
Shaphali Gupta and Pooja Shrivastava, “Intelligent Recommender System: Towards Hyper-Personalization and Audience Engagement for Streaming Platforms” American Marketing Association Summers Educator Conference 2023, San Francisco in August 2023.
Shaphali Gupta, Pooja Shrivastava and Soniya Gupta, “Age of Content Republicans - OTT Video on Demand Adoption Moderated by Privacy Concerns, Social Influence and Willingness to Pay”, AMS 2022 Annual Conference, May 2022.
Shaphali Gupta and Pooja Shrivastava, “Cross-Cultural Implications on Adoption and User Engagement for Global OTT Streaming Services: A Strategic Perspective”, GMSIG 2022 Conference, May/June 2022,
Krishna Teja, Shaphali Gupta, "Leveraging the Role of Social Media Platform Data in Enhancing the Effect of Cause-Related Marketing" (2022), International Communication Management Conference 2022 on The Future of Business in a Digital Era: Data, Analytics, and Narratives hosted by MICA Ahmedabad Jan 5 to Jan 7, 2022.
Shaphali Gupta, Pooja Shrivastava, Chitrakshi Bhutani, "Forces behind the Adoption of OTT Gaming Platforms amongst Gen Z and Millennials" (2022), International Communication Management Conference 2022 on The Future of Business in a Digital Era: Data, Analytics, and Narratives hosted by MICA Ahmedabad Jan 5 to Jan 7, 2022.
Chitrakshi Bhutani, Shaphali Gupta, "Dark Side Narratives of Online Brand Communities: A Scoping Review of the Literature" (2022), International Communication Management Conference 2022 on The Future of Business in a Digital Era: Data, Analytics, and Narratives hosted by MICA Ahmedabad Jan 5 to Jan 7, 2022.
Pooja Shrivastava and Shaphali Gupta, "If Content is King, Who Are Ministers? : Understanding Audiences’ Journey towards OTT Video Streaming Services" (2022), International Communication Management Conference 2022 on The Future of Business in a Digital Era: Data, Analytics, and Narratives hosted by MICA Ahmedabad Jan 5 to Jan 7, 2022.
Shaphali Gupta and Suresh Malodia, “Brand Activism- A Way to Engage Customer and Society with the Brand”, EMAC 2020 Annual Conference, May 2020, Author Team-
Ashish Sood, V Kumar, Shaphali Gupta, "Effect of Multigenerational Technological Innovation Adoption Behavior on Global Client Engagement", Theory and Practice in Global Marketing Conference 2021 by American Marketing Association, @1 Feb 2021.
Shaphali Gupta, Soniya Gupta, Pooja Shrivastava "Super App: A Design Innovation towards Customer Engagement" at American Marketing Association (AMA) Winter Conference 2021, CRM Special Interest Group (SIG), 18-19 Feb 2021.
“Digital Product Innovations and Marketing Innovations in a Global Marketplace”, Thought Leadership Conference on Global Marketing Strategy” hosted by ISB Hyderabad July 30 to Aug. 1, 2020. Author Team- Rajan Vardharajan (Texas A &M), Arun Arunachalam (ISB Hyderabad), Michael Haenlein (ESCP,Paris), Roman B. Wedel (Tennessee)
Shaphali Gupta, Leszkiewicz, Kumar, Bijmolt, and Potapov “Digital Analytics, Modelling for Insights and New Methods”, Thought Leadership Conference on Big Data, Technology-Driven CRM & Artificial Intelligence, organized by Journal of Interactive Marketing at Lisbon, March 21-23, 2019.
Gupta Shaphali, “Understanding the Feasibility and Value of Grassroots Innovation”, JAMS thought leadership Conference, Indian School of Business, Hyderabad, April 2018.
Kumar, V. and Shaphali Gupta, “Advertising: Past, Present and Future” 38th Annual ISMS Marketing Science Conference. Shanghai, China, June 16-18, 2016.
Gupta, Shaphali and Dinesh Sharma, “Developing Multidimensional Measure for Retail Service Convenience (RE-SERVCON)”, Annual Conference of Emerging Markets Conference Board, IIM Lucknow, Noida, New Delhi, 9-11th January 2014.
Gupta, Shaphali and Dinesh Sharma, “A Measure of Service Convenience for Retail Stores: Scale Development and Validation” Paper presented in services track of ANZMAC 2013 - Engaging in Our Future, Auckland, New Zealand, 1-3rd December 2013.
Gupta, Shaphali and Dinesh Sharma, “Understanding Influences of Shopping Motives, Retail Crowding, Retail Service Convenience and its Behavioral Outcomes- A Conceptual Framework” at ANZMAC 2013 - Engaging in Our Future, Auckland, New Zealand, 1-3rd December 2013.
Gupta, Shaphali and Dinesh Sharma, “The Dimensionality of the Retail Service Convenience Phenomenon:A Qualitative Examination”, Paper presented in services track of EMAC 2013 Regional Conference held at St. Petersburg, Russia, September 25-27, 2013.
Gupta, Shaphali (2011), “Role of Emotional Intelligence in Team Effectiveness”, 8th National HR Conference 2011, held at Institute for Technology and Management, Mumbai, 17th December 2011.
Gupta, Shaphali and Dinesh Sharma and Shailesh Kasande, “Effect of Shopping Value on Service Convenience- A Conceptual Model”, Paper presented at International Conference & Colloquium on Excellence in Research & Education held on 25th to 28th September 2010 at IIM Indore, Indore.
Gupta, Shaphali and Dinesh Sharma and Shailesh Kasande, “Service Convenience: Construct, Antecedents & Consequences”, paper presented at 5th SIMSR – Asia International Marketing conference. K.J. Somaiya Institute of Management Studies & Research, Mumbai, 2-3rd January 2010.
Marketing Strategy
International Marketing Strategy
Customer Engagement Marketing
Customer Relationship Marketing
Innovation and Greater Good Innovation, Digital Innovation
New-Age Technologies
Marketing with Responsibility, Sustainability, Social Innovation
Digital Platforms
Invited Speaker, Workshop on “Innovative Approaches In Management Research, A Qualitative Perspective”, at Cochin Unversity of Science and Technology (CUSAT), May, 2025.
Invited Speaker, “Enhancing Management Scholarship: Understanding and Preventing Acadeic and Research Misconduct”, at Crafting the Academic Career: A Skill Building Series for PhD Students, Indian Institute of Management, Kozhikode (IIMK), December 2024.
Panel Speaker, “Meet the Editor Session” at Winter Conference on Sustainability Business 2024, organized by Great Lakes Institute of Management.
Invited Speaker for “How to write a conceptual Paper” at predoctoral Workshop at Winter Conference on Sustainability Business 2024, organized by Great Lakes Institute of Management.
Invited Speaker for “Academic Writing Course” for PhD scholars at Indian Institute Management, Kozhikode (IIMK), September 2024.
Invited a Research Resource for the “Contemporary Ways to Develop Conceptual Articles" workshop at the XLRI Doctoral Consortium in April 2024.
Invited Resource on “Grounded Theory Approach” on International Workshop on Qualitative Research, ICFAI University, Raipur, 19th March 2024.
Invited Speaker, talk on Grassroots Innovation and its Feasibility for the greater good, under PhD talk series, School of Management Studies, University of Hyderabad, Feb 13, 2024.
Invited as research expert to facilitate a "Generating Ideas and Taking them to Scholarly Publications" workshop for doctoral students and faculty members nationwide at MARKCON Conference 2024 at Indus Business Academy - IBA, BANGALORE. Jan 5, 2024.
Invited as an editor of A-level journals to speak in "The Round Table Discussions with Editors & Q/A" at MARKCON Conference 2024 at Indus Business Academy - IBA, BANGALORE. Jan 5, 2024.
Invited as a Faculty Fellow and Mentor, 11th AIM-AMA Sheth Foundation Doctoral Consortium, to be held at JAGSoM, 21-23 December 2023.
Invited Guest Session, "The Future of Advertising- Path Forward to Communicating with the Customers”, PGP Students, Malaviya National Institute of Technology Jaipur (MNIT, Jaipur).
Invited Speaker, “Creating a Manuscript for the top Tier Journals: Author’s and Editor’s View”, Wisdom Café, Management Development Institute (MDI) Gurgaon, May 19, 2023.
Invited Resource, Workshop on “How to Publish in Quality Journals”, Jaipuria Institute of Management, Indore. January 21, 2023.
Research Seminar, ‘Assessing the Potential of Innovation from Emerging Markets’, Marketing Department; Southampton Business School, September 2022
Research Seminar, ‘Understanding Role of Analytics in Emerging Market Retailing’, Marketing Department; Southampton Business School, September 2022
Research seminar, ‘Guide to Publication in Quality Journals’, Indian Institute of Management, Kolkata (IIMC), August 2022
Guest Session, ‘Customer Relationship Strategies and Way Forward’, Indian Institute of Management, Kozhikode, July 2022
Seminar, “How to Publish in Top Tier Journals: The Editor and Author’s View”, IPAG Business School, Paris, June 2022
Guest Lecture, ‘Academic Writing’, Indian Institute of Management, Kozhikode, January 2022.
Invited Speaker, Research Seminar, ‘Emerging Market Retail: Transitioning from Product-centric to Customer-centric Approach’, MDI, Gurgaon, December 2021
Guest session, ‘System Thinking: A Holistic Way to Find Sustainable Solutions’, Playtos Miniversity, Ahmedabad, November 2021
Research Seminar, ‘Emerging Market Retail’, IPAG Business School, Paris, French, September 2021
Resource Person, Faculty Development Program, “How to Conduct Conceptual Studies?” at Prin. L.N. Welingkar Institute of Management Development & Research (WeSchool), July 2021
Resource Person, Two days Faculty Development Program, “Publishing in Top Journals” at Symbiosis International University, June 2021
Research Seminar, ‘How to Get Research Ideas’, IIT Bombay, Mumbai, July 2021.
Research Seminar, “Assessing the Potential of Emerging Market Innovation”, Southampton Business School, Southampton University, United Kingdom, November 2020.
Research Seminar, ‘Grounded Theory Approach’, Department of Management Studies, IIT Delhi, September 2020
Research Seminar, ‘Global Customer Engagement’, Huazhong University of Science & Technology (HUST), Wuhan, June 2019.
Research Seminar, “Grassroots innovation” at Indian School of Business, Hyderabad (ISB), 2018
Research Seminar, Huazhong University of Science & Technology (HUST), Wuhan, May 2017
Guest Lecture, Presentation Skills for Master of Design, IIT Kanpur 2007.
Visiting Faculty, Case Study Classes, MERC Institute, Pune University, 2007-08.
Visiting Faculty, Consumer Behaviour Course for Defence Personnel, Pune University, 2007-08.
Visiting faculty, Training Methodology, ISTD Pune chapter 2012
Indian Council for Social Sciences Research (ICSSR) Project (government grant) titled “Situation Analysis of Ayushman Bharat Centering on Last Mile Coverage” under Special Call for “Short-term Empirical Research 2023-24. Grant amount – INR 15,00,000.
"IRE (Innovation, Research and Entrepreneurship) Research Excellence Award 2024" at Bangalore, at IRE Conference, hosted by GIBS Business School, Bangalore, May 2024.
AIMS International “Outstanding Management Researcher Award” for 2023, by AIMS international, convened at the 21st AIMS International Conference on Management at Symbiosis University of Applied Science in Indore.
B.K. Birla Distinguished Research Scholar Awards for Social Science and Management 2019, winner. This award recognised the quality of research in the social sciences and management across the nation. This award was conferred only for FT 50, ABS 4*, and ABDC A* publications with consistent records over the last five years.
Gold Medallist (PAN India), Diploma of Training and Development, 2011, ISTD, recognized by Ministry of HRD.
Eligible candidate for Shailesh J. Mehta Endowment Scholarship for Excellence in Doctoral Studies, at IIT Bombay.
Plenary Speaker, “The Criticality of Innovation, Research and Entrepreneurial Mindset in Today's Business World", at IRE Conference 2024, Bangalore, May 2024.
Invited Speaker at the inaugural ceremony of the Doctoral Colloquium at XLRI, Jamshedpur, April 2024.
Plenary Speaker at "Sustainability of Natural Farming, explore the prospects and challenges of developing Natural Farming as a sustainable alternative to current agricultural practices" at a national conference on National Farming organized by the Gujarat Institute of Development Research, 24th Feb 2024.
Plenary Speaker on "Sustainable Marketing- Conscious Consumerism and Public Policy Perspective" at MARKCON Conference 2024 at Indus Business Academy, Bangalore. Jan 4, 2024
Faculty Fellow and mentor, 11th AIM-AMA Sheth Foundation Doctoral Consortium, will be held at JAGSOM from 21-23 December 2023.
External Thesis Examiner, as a reviewer and for defence viva, by IIM Indore Marketing Department, July 2023.
Panel Speaker, “Publishing Manuscript in FT 50 Journals”, The GIM Doctoral Conference 2023 (GIMDC), April 2023, Goa Institute of Management, Goa.
External Expert, Faculty Promotion Evaluation Committee for Marketing Area, Indian Institute of Management, Calcutta (IIMC), March 2023.
Session Moderator for Academic Panel Discussion on ‘AI and Customer Engagement: A Techno-Human Approach to Meaning-Making’ at International Communication Management Conference (ICMC), MICA, Ahmedabad, January 2023.
Invited Speaker for Editorial Conclave conducted at 24th Annual Convention of Strategic Management Forum (SMF) 2022, Institute of Rural Management, Anand (IRMA), December 2022.
External Subject Expert, Faculty Recruitment Seminar for Marketing Area, Indian Institute of Management, Calcutta (IIMC), August 2022.
Plenary Speaker on ‘Rigor and Relevance in Conducting Cross-Cultural Research in Emerging Market’ at AMA Global Marketing SIG Conference, Crete, Greece, June 2022.
Plenary session, "Editors’ and Authors’ Talk: Art and Science of Research Publication", Doctoral Colloquium on Management and Development -2021, IRMA, Anand, November 2021.
Invite as a judge to Rawls College of Business, Texas Tech University’s flagship 2021 Sales & Customer Relationship Strategy Competition, November 2021.
External Subject Expert, Promotion Evaluation Committee for Marketing Area, Indian Institute of Management, Calcutta (IIMC), Oct 2021.
Distinguished Consortium Faculty, 9th AIM-AMA Sheth Foundation Doctoral Consortium (on a virtual platform), 25th and 30th June 2021, The Jagdish Sheth School of Management (JAGSOM).
External Subject Expert, Faculty Recruitment Seminar for Marketing Area, Indian Institute of Management, Calcutta (IIMC), June 2021.
Plenary Keynote Speaker on 'Customer Engagement Strategies in the Time of Crisis' at an International Conference on Management Skills and Growth Strategies in the post-pandemic period hosted by Welingkar Institute of Management, Mumbai, on January 22, 2021. The panel consisted of CEOs.
Invited as a Jury by Engineer India Limited, a public sector unit in the Oil and Gas industry, for an Industry-wide Technical Paper Writing Competition on 26 and 27 February 2021.
Plenary Keynote Speaker at Technology, Economics, Analytics & Management Conference 2020 by Symbiosis Centre for Management and Human Resource Development held from 18th to 22nd August 2020.
Invited as Thought Leader to attend the “Thought Leadership Conference on Global Marketing Strategy” hosted by ISB Hyderabad from July 30 to Aug. 1, 2020.
Faculty Fellow, 8th AIM-AMA Sheth Foundation Doctoral Consortium, 3-6th January2020, at BIMTECH, New Delhi.
Invited Speaker, IIM Indore-NASMEI Summer Marketing Information System Conference, Indore, July 2019.
Invited as a Thought Leader to attend an invitation-based conference on “Big Data, Data-Driven CRM and Artificial Intelligence” organized by the Journal of Interactive Marketing in Lisbon in March 2019. Only Indian Faculty are to be invited.
Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, MICA, Ahmedabad, 2019.
Faculty Scholar, AMA-Sheth Foundation Doctoral Consortium, Leeds University, U.K, 2018. Only Indian Faculty are to be invited.
Invited Speaker, two-day Symposium on Customer Engagement for Industry CXO level participants organized by ISB, Hyderabad, July 2017. The only Indian Faculty member invited to speak in this symposium, along with other global scholars in the area of customer engagement.
Appointed as a Research Fellow, Center for Excellence in Brand and Customer Management, Robinson College of Business, Georgia State University, 2017 onwards.
Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, 2017.Invited Scholar to attend 'World Marketing Summit' 2016 held at Tokyo, Japan. Only Indian faculty to be invited based on my future of Advertising publication.
Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, 2016.
Participated as a Young Faculty Participant at AIM-AMA Sheth Doctoral Consortium, 2015, held at IMT Dubai, UAE. Complete travel grant was provided by AIM-AMA Sheth foundation.
Gold Medallist (PAN India), Diploma of Training and Development, 2011, ISTD, recognized by Ministry of HRD.
Doctoral Consortium Fellow by SJMSOM, IIT Bombay, to attend AIM-AMA Sheth Doctoral consortium, held at IIM Ahmedabad, January 2014.
Doctoral Consortium Fellow by SJMSOM, IIT Bombay, to attend AIM- AMA Sheth Doctoral Consortium, held at Alliance University, Bangalore, 2012.
Eligible candidate for Shailesh J. Mehta Endowment Scholarship for Excellence in Doctoral Studies.
Winner in the “Conducting Case Class” workshop at Pune University.
First rank, Secondary School Board Examination.