Shaphali Gupta has obtained her PhD from the Shailesh J Mehta School of Management, IIT Bombay, India; a Master’s Degree in Business Management with Marketing specialization; and a Bachelor’s Degree in Mathematics. She is also a gold medallist certified trainer by the Indian Society for Training andDevelopment, Ministry of HRD, New Delhi, and qualified UGC-NET.
With her impactful research credentials, she serves as a Senior Associate Editor with “Marketing Strategy Journal” by Elsevier, and an associate editor with the ‘Journal of Business Research’ and ‘Journal of Strategic Marketing’. She is also a guest editor with "European Journal of Marketing" with a special issue. She has been a Research Fellow at Georgia State University, J. Mack Robinson College of Business, Georgia, United States of America for three years. She has been invited as a visiting professor at IPAG, Paris, and as a visiting scholar at St. John’s University, New York; Goodman School of Business, Brock University, Canada; Northwestern Medill School, Northwestern University, Evanston, and Chicago; Huazhong University of Science & Technology (HUST), Wuhan, China, to collaborate and contribute to institute research activities.
She is the winner of the National Level B.K. Birla Distinguished Research Scholar Awards for Social Science and Management 2019. This award recognizes the quality of research in social sciences and management nationwide. In that year, the award was conferred only to FT 50 and ABS 4* publications with consistent records over the last five years. She was recently awarded the “Outstanding Management Researcher” award for 2023 by AIMS International and the ‘Research Excellence Award’ by Innovation, Research and Entrepreneur Conference in 2024. Her research interests are marketing strategy, Innovation for the greater good, emerging market strategies, new-age immersive technologies, customer experience management, customer centricity, stakeholder engagement and sustainability. She has published her research, 20+ articles, in top-tier marketing journals (which includes AMA journals, UT Dallas, FT 50, ABS 4* and 4, and ABDC A* and A listed journals) such as the Journal of International Business Studies, Journal of the Academy of Marketing Science, International Journal of Research in Marketing (IJRM), Journal of Retailing, Journal of Public Policy in Marketing, Journal of Advertising, Industrial Marketing Management, Psychology & Marketing, Journal of Interactive Marketing, Journal of International Marketing and Journal of Business Research. She has also published her managerial articles and various cases in reputed managerial magazines, such as Harvard Business Review, AIB Insights and Ivey Publishing. She regularly presents her work at esteemed international conferences like AMA, Marketing Science, European Marketing Academy, Australian and New Zealand Marketing Academy, etc. She is often invited by esteemed universities in India and abroad to share her research work. Nationally, she has given invited talks and presented her work at various IIMs, IITs, MDI, XLRI, Great Lakes School of Management, Symbiosis International University, Jaipuria Institutes of Management, National Insurance Academy, Pune, Goa Institute of Management, JAGSOM, ICFAI University, MNIT Jaipur, Gujarat Institute of Development Research, Institute of Rural Management, Anand (IRMA), CUSAT. Internationally, she has presented her work to various schools and universities, such as Southampton School of Business, UK, Leeds University, UK, IPAG Paris, HUST, Wuhan, and Brock University.
Over her two decades academic career, she has taught at various management institutes as a full-time and invited faculty in India. Before joining IIMK, she serves as the Mani Ayer Chair Professor of Marketing in the Strategic Marketing Department at MICA, where she also held the responsibilities as Co-Chair of the PhD program, Co-chair of Research and the Founding Chair of the Centre for Research Excellence in Marketing at MICA. Previous to MICA she has served as full time faculty member at MDI, Gurgaon, and Symbiosis Institute of Business Management, Pune. She enjoys teaching various courses in Marketing, such as, Marketing Strategy, International Marketing, Sustainable Marketing and Customer Relationship and Engagement Marketing.
She has also been on the Board of Studies of many institutes, such as the Goa Institute of Management and BML Munjal School of Management. She is on the advisory board of the Psychology & Marketing Journal and ERB of the Journal of Academy of Marketing Science (JAMS) and Journal of International Marketing (JIM). She also regularly edits special issues in A* and A journals.
She conducts management development programs for senior executives of major Indian companies regularly. Before entering academia, she worked in the industry for a few years with Reliance Communications and ICICI Bank, where her major responsibilities were handling critical customer service issues, customer retention issues and building and maintaining firms’ long-term relationships with high-net-worth clients. She also conducts workshops for the academic fraternity to nurture and build an impact on research capability-building among budding research scholars and faculty members. She also contributes towards policymaking through her research and projects. She recently delivered an impactful project on the Ayushman Bharat Scheme in Gujarat State to ICSSR, receiving a research grant.
