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NIVEDITA BHANJA

NIVEDITA BHANJA

Assistant Professor (Grade I)
Marketing Management

+91-495 2809660

nivedita[at]iimk[dot]ac[dot]in

  • PhD - Indian Institute of Management Calcutta, Kolkata
  • PGDM - Xavier Institute of Management, Bhubaneswar
  • MA in Applied Economics - Utkal University, Bhubaneswar

I am currently not considering any applications for internships.


Teaching


Pricing for Managers

Design Thinking

Qualitative Research

 

 

Other Professional Appointments


Senior Research Manager, Kantar IMRB (formerly IMRB International), Kolkata, India (2011 - 2013)

Research Analyst , Datacenter Dynamics Ltd, London, United Kingdom (2010 - 2011)

Business Analyst, Tata Consultancy Services Ltd, Kolkata, India (2007 - 2008)

Academic Positions


Assistant Professor, IIM Kozhikode: March 2020 onwards

Assistant Professor, IMT Ghaziabad: July 2019 - February 2020

Significant Publications


Mehta, R., & Bhanja, N. (2018). Consumer preferences for wine attributes in an emerging market. International Journal of Retail & Distribution Management.

Bhanja, N., & Saxena, G. (2021). Revisiting the Past to Understand the Current Debates on Service-Dominant Logic. Services Marketing Quarterly, 1-16.

Bhanja, N., & Mehta, R. (2022). It’s better with a shade of blue! Consumer evaluation of unisex extension of brands. International Journal of Consumer Studies.

Bhanja, N. (2022). When the notion of sacred feminine shapes the gender order, edited by Owais Hasan Khan, Priyanka Anand, EBC; (Book volume titled ‘Socio - Legal Androcentrism and Gender Inequalities’ by Centre for Women and Law, National Law University, Cuttack).

Awards


First consolation prize in the competitive track for the co-authored paper titled “Using historical narratives in organizational storytelling:  Case of an Indian state” in the 7th MICA Communication Management Conference in January 2021

Research Areas


Gender and Consumption

Consumer Culture Theory

Historical Research in Management

Indian Institute of Management Kozhikode

IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570

Phone
+91-495-2809100
Fax
+91-495-2803010-11

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