Post Doctoral Fellow - Indian Institute of Technology Madras (2018-2019)
Teaching Assistant - Applied Marketing Management, Consumer Behaviour- Executive MBA (2019) IIT Madras
Investigating the role of audience movie-viewing motives on brand placement in movies- 2019, Journal of Global Scholars of Marketing Science (Accepted for Publication - ABDC-'B'
Natarajan, T., Jublee, D. I., Kasilingam, D. L., & Stephen, G. (2018). The moderating role of social themes in cause-related marketing advertisements. International Review on Public and Nonprofit Marketing, (ABDC-B)
Natarajan, T., Balasubramaniam, S. A., Stephen, G., Jublee, D. I., & Kasilingam, D. L. (2018). The influence of audience characteristics on the effectiveness of brand placement memory. Journal of Retailing and Consumer Services, 44, 134-149, (ABDC-A)
Thamaraiselvan Natarajan, Senthil Arasu Balasubramaniam, Gladys Stephen & J. Daniel Inbaraj (2018): Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015, Journal of Media Business Studies, 15(1), 57-88, (Scopus Indexed)
Understanding consumers’ behavior towards sustainable consumption by using the SHIFT framework and Organismic Integration Theory (OIT) , Working Paper, 2022
Responsible Consumption
Integrated Marketing Communications - Brand placement
Cause related Marketing
Handled a session on 'Innovative Qualitative Research methods' in a Research Colloquium on Business and Social Sciences organized by Department of Management Studies, National Institute of Technology, Tiruchirappalli
Won 'Gold Medal' for holding the top rank in MBA program at a University level.
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570
