Academic Positions
Assistant Professor – Marketing (Digital, Analytics & Automation), Indian Institute of Management, Kozhikode, Jun 2022 - Present
Assistant Professor & Area Leader – Digital Platform & Strategies, Specialization Leader – Marketing Analytics, MICA Ahmedabad, May 2019 - Jun 2022
Assistant Professor, Alliance School of Business Bangalore, July 2018 to April 2019
Teaching
Marketing Analytics: Tools and Techniques for Decision Making and Automation
Digital Marketing
Marketing Research
Management of Service Business
Business Models for Digital Economy
Training
Business Management Program for Defence Personnel (Army, Navy, and Airforce) – July to December 2023
Design Thinking and Creativity for Women Leaders of Salesforce (2 Days) – August 2023
Accelerated Senior Management Development Program for Mankind Pharma (5 Days) – January 2023
Digital Marketing Training for Entry and Mid-Level Executives of Publicis Groupe (9 months) – October 2021 to March 2022
Marketing Analytics Training for The Advertising Club (6 months) – January 2021
Significant Publications
Jublee, D. I., Kasilingam, D., & Stephen, G. (2023). Investigating the impact of brand vs cause interaction on cause related advertisements. Journal of Retailing and Consumer Services, 75, 103524.
Gopinath, K., & Kasilingam, D. (2023). Antecedents of intention to use chatbots in service encounters: A meta analytic review. International Journal of Consumer Studies.
Sv, P., Kasilingam, D., Lohia, R., Bhatia, R., Chakraborty, C., Ahmed, S. K., & Dhama, K. (2023). Understanding the emotions of Syrians and Turks towards the 2023 earthquake using Natural Language Processing techniques: crucial for mental health professionals in treating patients. Asian Journal of Psychiatry, 85, e103590-e103590.
Kasilingam, D., & Ajitha, S. (2022). Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands. Journal of Brand Management, 1-22.
Trivedi, J., Kasilingam, D., Arora, P., & Soni, S. (2022). The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value. Journal of Consumer Behaviour.
Kasilingam, D., & Krishna, R. (2021). Understanding the adoption and willingness to pay for internet of things services. International Journal of Consumer Studies.
Kasilingam, D., Sathiya Prabhakaran, S. P., Rajendran, D. K., Rajagopal, V., Santhosh Kumar, T., & Soundararaj, A. (2021). Predicting COVID-19 Growth using Machine Learning. Transboundary and Emerging Diseases, 68, 1001-1018.
Kasilingam, D. L. (2020). Understanding the attitude and intention to use smartphone chatbots for shopping. Technology in Society, 62, 101280.
Rajendran, D. K., Rajagopal, V., Alagumanian, S., Santhosh Kumar, T., Sathiya Prabhakaran, S., & Kasilingam, D. (2020). Systematic literature review on novel corona virus SARS-CoV-2: a threat to human era. Virusdisease, 31, 161-173.
Thamaraiselvan, N., Arul, S. T., & Kasilingam, D. (2019). Understanding the intention to use self service technologies in the airline industry. International Journal of Services, Economics and Management, 10, 89-109.
Natarajan, T., Balasubramanian, S. A., & Kasilingam, D. L. (2018). The moderating role of device type and age of users on the intention to use mobile shopping applications. Technology in Society, 53, 79-90.
Natarajan, T., Jublee, D. I., Kasilingam, D. L., & Stephen, G. (2018). The moderating role of social themes in cause-related marketing advertisements. International Review on Public and Nonprofit Marketing, 15, 433-454.
Natarajan, T., Balasubramaniam, S. A., Stephen, G., Jublee, D. I., & Kasilingam, D. L. (2018). The influence of audience characteristics on the effectiveness of brand placement memory. Journal of Retailing and Consumer Services, 44, 134-149.
Natarajan, T., Balasubramanian, S. A., & Kasilingam, D. L. (2017). Understanding the intention to use mobile shopping applications and its influence on price sensitivity. Journal of Retailing and Consumer Services, 37, 8-22
Research Areas
Technology and Consumer Behavior
Unstructured Data Analytics
Recent Consulting / Other Assignments
Media Mix Model for GroupM – January 2021
Marketing Analytics for Mega We Care – July 2022
