Multivariate Data Analysis [PhD], Marketing Research [PGP & EPGP], Customer Analytics [PGP], Scientific Enquiry for Social Sciences [PGP], Product and Brand Management [EPGP], Digital Marketing [EPGP]
FDP COORDINATED
Associate Professor, IIM Kozhikode [From June 2022- till date]
Assistant Professor, IIM Kozhikode [April 2019-June 2022]
Assistant Professor, Cochin University of Science and Technology, Kochi, Kerala [December 2015 to March 2019]
Assistant Professor, IBS Hyderabad, IFHE University, Hyderabad [June 2014 to November 2015]
Subhadip Roy, Sreejesh, S., & Sandhya, B. (2019), 'Service Quality versus Service Experience: An Empirical Examination of the Consequential Effects in B2B Services', Industrial Marketing Management, https://doi.org/10.1016/j.indmarman.2019.02.017 [Indexed in ABDC-A* & Scopus, Impact Factor: 3.678 (Clarivate Analytics, 2017)].
Devika Vashisht, Marla Staffrd & Sreejesh S (2019), 'What We Know and Need to Know about the Gamification of Advertising: A Review and Synthesis of the Advergame Studies' European Journal of Marketing, https://doi.org/10.1108/EJM-01-2017-0070 [Indexed in ABDC-A* & Scopus, Impact Factor: 1.497 (Clarivate Analytics, 2017)].
Sreejesh S, Abhigyan Sarkar, Juhi Sarkar. (2019), 'CSR through Social Media: Examining the Intervening Factors', Marketing Intelligence and Planning, [Forthcoming, Indexed in ABDC-A & Scopus, Impact Factor: 1.585 (Clarivate Analytics, 2018)].
Vijay K, Sreejesh S., Heera, J., Anusree M.R., & Shelly J. (2019), 'Process Conflict and Employee Well-being: An Application of Activity Reduces Conflict Associated Strain (ARCAS) Model', International Journal of Conflict Management [Forthcoming, Indexed in ABDC-A & Scopus, Impact Factor: 1.00 (Clarivate Analytics, 2017)].
Sreejesh, S, Anusree M.R & Abhilash Ponnam (2019), 'Can Online Service Recovery Interventions Benignly Alter Customers’ Negative Review Evaluations? Evidence from the Hotel Industry', Journal of Hospitality Marketing & Management, https://doi.org/10.1080/19368623.2019.1544958), Indexed in ABDC-A & Scopus, Impact Factor: 2.683 (Clarivate Analytics, 2017)].
Sreejesh S., Juhi Gahlot Sarkar, Abhigyan Sarkar, & Anusree M.R., (2019), 'Investigating the roles of hotel brand relationship norms in generating relationship satisfaction and commitment', International Journal of Contemporary Hospitality Management, Vol. 31 No. 1, pp.309-329 [Indexed in ABDC-A & Scopus, Impact Factor: 2.874 (Clarivate Analytics, 2017)].
Vijay, K, Sreejesh S., Wilson, P, & Anusree M.R., (2019), 'The Differential Effect of Conflict Types on Employee Well-Being: The Moderating Role of Perceived Social Support at Work', International Journal of Conflict Management [Forthcoming, Indexed in ABDC-A & Scopus, Impact Factor: 1.19 (Clarivate Analytics, 2018)].
Priyadarshini, C., Sreejesh, S., & Jha, R. R. (2019), 'Impact of Informational Characteristics of the Recruitment Website on Graduating Students
Sreejesh, S., Anusree, M. R., & Ponnam, A., (2018), 'Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames', Computers in Human Behavior, Vol. 81, pp. 325-339 [Indexed in ABS-level 3 & Scopus, Impact Factor: 3.536 (Clarivate Analytics, 2017)].
Sarkar, A., Juhi, G., Sreejesh, S. & Anusree, M.R., (2018), 'A Qualitative Investigation of E-tail Brand Affect', Marketing Intelligence & Planning, Vol. 36 No. 3, pp. 365-380 [Indexed in ABDC-A & Scopus, Impact Factor: 1.421 (Clarivate Analytics, 2017)].
Vashisht. D. & Sreejesh, S., (2018), 'How advergame speed, game-product congruence and players’ persuasion knowledge influence brand recall', Journal of Asia Business Studies, Vol. 12, No.2 (in press) [Indexed in ABDC-C & Scopus].
Sreejesh S., Juhi Gahlot Sarkar, Abhigyan Sarkar, Abdolreza Eshghi, & Anusree M.R., (2018), 'The impact of other customer perception on consumer-brand relationships', Journal of Service Theory and Practice, Vol. 27, No. 2, pp. 130-146 [Indexed in ABDC-A & Scopus, Impact Factor: 1.395 (Clarivate Analytics, 2017)].
Sreejesh, S. & Anusree M.R., (2017), 'Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers’ brand attention and memory in advergames, Computers in Human Behavior, Vol. 70, No. May, pp. 575-588 [Indexed in ABS-level 3 & Scopus, Impact Factor: 3.536 (Clarivate Analytics, 2017)].
Vashisht D., & Sreejesh S., (2017) 'Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online advergames', Journal of Product & Brand Management, Vol. 26 Issue: 4, pp.402-414. [Indexed in ABDC-B & Scopus, Impact Factor: 2.757 (Clarivate Analytics, 2017)].
Vashisht D., & Sreejesh S., (2017) 'Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer’s need for cognition', Internet Research, Vol. 27 Issue: 1, pp.52-73. [Indexed in ABDC-A & Scopus, Impact Factor: 3.838 (Clarivate Analytics, 2017)].
Chetna Priyadarshini, S. Sreejesh, & M.R. Anusree, (2017), 'Effect of information quality of employment website on attitude toward the website: A moderated mediation study', International Journal of Manpower, Vol. 38 Issue: 5, pp.729-745. [Indexed in ABDC-A & Scopus, Impact Factor: 0.661 (Clarivate Analytics, 2017)].
Aditi Sarkar Sengupta, & Sreejesh S, (2017) 'Impact of other customers in high and low involvement services: Moderating role of customer’s need for uniqueness', Journal of Indian Business Research, Vol. 9 Issue: 1, pp. 41-58. [Indexed in ABDC-C & Scopus].
Aditi Sarkar Sengupta, & Sreejesh S., (2017) 'Impact of other customers on service quality evaluation and revisit intention in hospitality services', International Journal of Culture, Tourism and Hospitality Research, Vol. 11 No. 2, pp.182-192. [Indexed in ABDC-C & Scopus].
Achyut Telenga, Debajani Sahoo & Sreejesh S., (2017), 'The effect of ad context congruity on ad persuasion: a research framework exploring the moderating role of consumer motives & argument strength', The Marketing Review, Vol. 17 No. 2, pp. 147-161 [Indexed in ABDC-C].
Debjani Sahoo, & Sreejesh S. (2017) 'Role of mobile banking servicescape on customer attitude and engagement: An empirical investigation in India', International Journal of Bank Marketing, Vol. 35 Issue: 7, pp.1113-1130. [Indexed in ABDC-B & Scopus, Impact Factor: 2.294 (Clarivate Analytics, 2017)].
Sreejesh, S., & Abhilash, P. (2017). Investigating the process through which e-servicescape creates e-loyalty in travel and tourism websites. Journal of Travel & Tourism Marketing, Vol. 34 No. 1, pp. 20-39 [Indexed in ABDC-A & Scopus, Impact Factor = 1.975 (Clarivate Analytics, 2017)].
Vashisht, D., & Sreejesh, S. (2016), 'The effect of nature of online advergames on gamers
Mathew, P. V., & Sreejesh, S. (2017), 'Impact of responsible tourism on destination sustainability and quality of life of community in tourism destinations', Journal of Hospitality and Tourism Management, Vol. 31, pp. 83-89. [Indexed in ABDC- B & Scopus].
Sahoo, D., & Sreejesh, S., (2017). Role of mobile banking servicescape on customer attitude and engagement: An empirical investigation in India. International Journal of Bank Marketing, Vol. 35 No. 7, pp.1115-1132 [Indexed in ABDC- B & Scopus, Impact Factor: 2.294 (Clarivate Analytics, 2017)].
Sreejesh, S., Sarkar, A. & Roy, S. (2016), 'Validating a scale to measure consumer’s luxury brand aspiration', Journal of Product and Brand Management, Vol. 25 No.5, pp. 465-478. [Indexed in ABDC-A & Scopus, Impact Factor: 2.757 (Clarivate Analytics, 2017)].
Sreejesh, S., Sarkar, A. & Sudeepta, P. (2016), 'Examining the roles played by store satisfaction-love framework in shaping the influence of store loyalty programmes', Management Research Review, Vol. 39, No.8, pp. 879-898. [Indexed in ABDC-C & Scopus].
Vashisht, D. & Sreejesh, S. (2016), 'Are they really persuaded with the brand embedded in the game? Analyzing the effects of nature of game, brand prominence and game-product congruence', Journal of Research in Interactive Marketing, Vol. 10 No. 3, pp. 249-264. [Indexed in ABDC- C & Scopus].
Sreejesh, S., Anusree M.R. and Amarnath, M. (2016), 'Effect of information content and form on customers’ attitude and transaction intention in mobile banking: moderating role of perceived privacy concern', International Journal of Bank Marketing, Vol. 34 No. 7, pp. 1092-1113 [Indexed in ABDC- B & Scopus, Impact Factor: 2.294 (Clarivate Analytics, 2017)].
Sreejesh, S. & Anusree M.R (2016),'The impacts of customers’ observed severity and agreement on hotel booking intentions: moderating role of webcare and mediating role of trust in negative online reviews', Tourism Review, Vol. 71 No. 2, pp. 77-89. [Indexed in ABDC-B & Scopus].
Sreejesh S., Amarnath Mitra, and Debjani Sahoo. (2016), 'Can healthcare servicescape affect customer’s attitude? A study of the mediating role of image congruence and moderating role of customer’s prior experience', Asia-Pacific Journal of Business Administration, Vol. 8, No. 2, pp. 106-126. [Indexed in ABDC-C & Scopus].
Ponnam, A., Sreejesh S. & Balaji, M.S. (2015), 'Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products', British Food Journal, Vol. 117 No. 2, pp. 523-537. [Indexed in Scopus, Impact Factor: 1.289 (Clarivate Analytics, 2017)].
Vashisht, D. & Sreejesh, S. (2015), 'Impact of nature of advergames on brand recall and brand attitude among young Indian gamers: moderating roles of game-product congruence and persuasion knowledge', Young Consumers, Vol. 16 No. 4, pp. 454-467 [Indexed in ABDC- B & Scopus].
Vashisht, D. and Sreejesh S. (2015). 'Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames', Journal of Indian Business Research, Vol. 7 No. 3, pp. 292-312. [Indexed in ABDC- B & Scopus].
Sreejesh S, Amarnath Mitra, and Debjani Sahoo. (2015). 'The impact of customer’s perceived service innovativeness on image-congruence, satisfaction and behavioral outcomes', Journal of Hospitality and Tourism Technology, Vol. 6 No. 3, pp. 288-310. [Indexed in ABDC- B & Scopus].
Sreejesh, S. (2015), 'Consumers’ perceived brand aspiration and its impact on intention to pay price premium: moderating role of brand jealousy', Theoretical Economics Letters, No. 5 No. 2, pp. 273-284. [Indexed in ABDC- B].
Sarkar, A., & Sreejesh, S. (2014), 'Examination of the roles played by brand love and jealousy in shaping customer engagement', Journal of Product & Brand Management, Vol. 23 No.1, pp. 24-32. [Indexed in ABDC-B & Scopus, Impact Factor: 2.757 (Clarivate Analytics, 2017)].
Sreejesh, S. (2014), 'Consumers’ attitudinal and behavioural ties with brands: an integrative approach to build a consumer-brand relationship model', Journal of Research for Consumers, No. 26, pp. 32-75. [Indexed in ABDC-C].
Mohapatra, S. and Sreejesh, S. (2014), 'Model for improving productivity without impacting quality of deliverables in IT Projects', International Journal of Information Technology & Project Management (IJITPM), Vol. 5 No.2, pp. 14-29. [Indexed in Cabell’s Directory].
Swamy, V. & Sreejesh, S. (2013), 'Bank Lending Behavior during Global Financial Crisis', Applied Economics Quarterly, Vol. 59 No. 4, pp. 311-329. [Indexed in ABDC-B].
Sreejesh, S. (2013), 'Cellular customer churns due to mobile number portability: causes and the strategies to deal with it (An Empirical Study)', International Journal of Interdisciplinary Telecommunications and Networking (IJITN), Vol. 5 No.1, pp.43-57 [Indexed in Cabell’s Directory].
Swamy, V. and Sreejesh, S. (2012), 'Financial instability, uncertainty and bank lending behavior', International Journal of Banking and Finance, Vol. 9 No.4, pp.74-95. [Indexed in ABDC-C].
Sreejesh, S. & Mohapatra, S. (2012), 'Does better corporate governance and legal framework result in ethical behavior of firms in emerging markets? An examination using partial least square estimation', Indian Journal of Corporate Governance, Vol.5 No.2, pp.90-107. [Indexed in Cabell’s Directory]
Suhail, P. & Sreejesh, S. (2011), 'The bilateral trade agreements and export performance of South Asian nations with special reference to India Sri Lanka free trade agreement', The Romanian Economic Journal, XIV, pp. 1454-4296. [Indexed in Cabell’s Directory].
Sreejesh, S. & Tavleen, N. (2011), 'Antecedents and consequences of employee loyalty towards the organization: Empirical evidence from Indian software industry', International Journal of Management Studies, Vol.18 No.2. pp. 22-31[Indexed in Cabell’s Directory].
Sreejesh, S. (2012). 'Consumers
Swamy, V. & Sreejesh, S. (2011), 'Inter-Linkages between Commodity Markets and Capital Markets during the Global Financial Crisis', Economics, Management, and Financial Markets, Vol. 6 No.3. pp. 1-22 [Indexed in ABDC-C].
Shylajan, C. S., Sreejesh, S. & Suresh, K. G. (2011), 'Rupee-dollar exchange rate and macroeconomic fundamentals: an empirical analysis using flexible-price monetary model', Journal of International Business and Economy, Vol. 12 No. 2, pp. 89-105 [Indexed in ABDC-C].
Sreejesh, S. (2011), 'Consumers
Suresh, K. G. & Sreejesh, S. (2010), 'Real exchange rate volatility and India’s bilateral export volume: A VECM approach', Journal of Global Business Issues, Vol. 4 No.2, pp. 75-82. [Indexed in ABDC-C].
BOOKS
1. Sreejesh, S. Mohapatra, S., & Anusree, M. R. (2014). Business Research Methods. Springer International Publishing, Switzerland.
2. Sreejesh, S. & Mohapatra, S. (2014). Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR). Springer International Publishing, Switzerland
3. Mohapatra, S. & Sreejesh, S. (2012). Case Studies in Business Ethics and Corporate Governance, Pearson Publishers, India.
BOOK CHAPTERS
1. Sreejesh, S. and Roy, S. (2016), Understanding Consumers’ Brand Aspiration: A Scale Development and Validation. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 691-692). Springer International Publishing
2. Sreejesh, S. and Roy, S. (2015), A New Consumer Brand Relationships Framework. In Consumer Brand Relationships (pp. 165-197). Palgrave Macmillan UK
3. Sreejesh, S. & Aparna, K. (2011). Tyco International Ltd.: A Long Story of Governance Complacency and Fraud, In R. K. Mishra, S. Jhunjhunwala, & M. Sahay (Eds.), Corporate Governance: Beyond Boundaries (pp. 99-135). MACMILLAN Advanced Research Series
4. Sreejesh S. & Sanjay, M. (2013) Does better corporate governance and legal framework result in ethical behavior of firms in emerging markets. In R. K. Mishra, S. Jhunjhunwala & J. Kiranamai (Eds.), Corporate Governance in Emerging Markets (pp. 1-15), Bloomsburry Publishing India Pvt. Ltd.
CASE STUDIES
"1. Sreejesh S., Abhilash P., & Amarnath Mitra. (2016), Product testing of fruit flavored soft drinks at fresh cola through experimental designs, Sage Business Cases, Sage Publications, UK."
"2. Sreejesh, S. and Anusree, M.R. (2017), 'M &T Automotive Inc: Solving a Dilemma for Expanding Business through Probability Assignment', Sage Business Cases, Sage Publications, UK."
Online Marketing
Advertising
Services Marketing
Hospitality Marketing
Brand Management
Consulting: Study on KSCSD & CAPEX for Kerala Cashew Industry, Government of Kerala (Rs. 14,85000 + GST)
Consulting: Impact study of DDU-GKY, Kudumbashree Mission, Government of Kerala (Rs. 2,00000 +GST)
Received Minor Research Project Grant, funded by IUCIPRS, Cochin University of Science and Technology, Kochi (Order No. IUCIPRS/MR Project/2017-18, dated 06.03.2018), worth of Rs. 1, 00,000.
Received project funding [Seed money for new research initiatives] from Cochin University of Science and Technology, Kochi (Order No. PL. (UGC) SPG/SMNRI/2018-19, dated 14-11-2018), worth of Rs. 1, 75,000.
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570
