Co- Guest Editor IIMK Society and Management Review 4(1), 2015
Governing Board Member, IIMK LIVE 2016-2022
Thomas J. (2020) Marketing Concept: Examining AMA Definitions, Evolution, Influences; 17th International Conference on Management; Jan 2-4.
Thomas J. (2021) From Strive to Thrive: Way forward at LIVE, MBAA International Conference, March 24-26.
Nair H.P & Thomas J Spill over Effects of High-tech Innovation on Customer Trust, 18th AIMS International Conference, March 4-6 2021.
Premi P., Thomas J. and Purani K. 2021, “Conversational Agent Design and Consumer Decision Journey: Research Issues”, October 28-30, Association of Consumer Research.
Thomas J. 2021, Sustainability Concerns, Digitalization and Globalization: Impact on Marketing Thought and Practice in ICSSR Sponsored Webinar on Human Behaviour and Environmental Sustainability, Dec. 17-18.
Adjunct Faculty Indian Institute of Management Amritsar
Rajan Thillai A, Jha Srivardhini K, Thomas Joffi and Chinchwadkar Rohan 2021 (Eds.) " Shifting Orbits: Shifting Orbits: Decoding the Trajectory of the Indian Start-up Ecosystem, Hyderabad: Universities Press (India) Private Limited.
Thomas, J and Tiwari, D. 2021, “Driving Innovations, Leveraging Technology in a Turbulent Environment”. In Shifting Orbits: Decoding the Trajectory of the Indian Start-up Ecosystem, edited by Thillai Rajan A, Srivardhini K Jha, Joffi Thomas and Rohan Chinchwadkar, 224–239. Hyderabad: Universities Press (India) Private Limited.
Thomas J. 2021, "Sustainability Concerns, Digitalisation an Globalisation: Impact on Marketing Thought and Practice" in Das JK, Taneja S. and Arora Hitesh (eds) 2021, Corporate Social Responsibility and Sustainable Development, Routledge South Asia Edition.
Thomas J. 2020, “From Strive to Thrive: Way Forward at LIVE”, IIMK Teaching Case Series.
Thomas J, Saha B. and Satpathy C. 2017, Chennai Super Kings: Growing and Leveraging Brand Equity, Journal of International Business Education, Journal of International Business Education, 12 (Special Issue) 89-116.
Maledia Broadcasting: Getting Ready to Go On Air , Case Studies, 2022
Best Professor in Marketing, Asia’ s Best B-School Awards by World Education Congress, CMO Asia with CMO Council as its Strategic Partner and Stars of the Industry Group as a Research Partner, July 2012.
Branding, Customer Trust, Sustainability Marketing, Digitalisation, Innovation and Entrepreneurship
Completed Strategic Marketing Advisory Services on a monthly retainership basis for firms in IT & Media industry.
Completed Consulting Project for Kerala State Electricity Board (KSEB) “Enhancing Service Quality and Organisational Effectiveness” co-ordinating a seven-member faculty team (among the impactful and high value consulting projects) in 2019.
Consulting cum two-day workshop for Jotun India Senior Management in 2015 and 2019
Consulting cum one-day workshop on “Customer Orientation” for Senior Managers of Hindustan Petroleum Corporation (HPCL) in 2015
Delivered invited talks for industry associations including Confederation of Indian Industry (CII), Confederation of Indian Footwear Industries (CIFI), Calicut Management Association(CMA) on Branding issues, Managing Business Markets, Digital Transformation Challenges.
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570
