Creativity & Innovation
Marketing of Services
Innovation & Design Thinking
Experiential & Luxury Marketing
Marketing Management
Deepak S. Kumar & Keyoor Purani (2024) “Exploring the Influence of Bio-sonic Retail Environments" in Academy of Marketing Science Annual Conference, Florida, US.
Sydney Chinchanachokchai, Deepak S. Kumar & Vinitha V.U. (2024) "The Subtle Influence of Nature: Exploring the Effects of Biophilia on Advertising Effectiveness” 22nd International Conference on Research in Advertising (ICORIA) 2024 - June 27th – 29th, Thessaloniki (Greece).
Abhishek Ohja & Deepak S. Kumar (2024) "Platform Cooperatives: An Outcome of Business Model Innovation Using the Nice Framework" in 2nd International Conference On Sustainability, Entrepreneurship, Equity, & Digital Strategies Seeds 2024, Middlesex University, Dubai.
Abhishek Ohja & Deepak S. Kumar (2024) "Managing Brand Alignment: Mitigating Free Riding and Negative Spillover Effects in P2P Platform-Provider Relationship" in 18th The Great Lakes-NASMEI Conference, Great Lakes Institute of Management, Chennai, India.
Deepak S. Kumar (2023) "“Biophilic Seasoning” : Can biophilic servicescape influence taste perceptions of consumers?'" in 17th The Great Lakes-NASMEI Conference, Great Lakes Institute of Management, Chennai, India
Abhishek Ohja & Deepak S. Kumar (2023) "Trust Building in Peer-to-Peer exchange: Role of Satisfaction'" in 17th The Great Lakes-NASMEI Conference, Great Lakes Institute of Management, Chennai, India
Vinitha V.U. & Deepak S. Kumar (2022) "Energising Brands: Influence of dynamism and product types on anthropomorphised logos evaluations'" in 16th The Great Lakes-NASMEI Conference, Great Lakes Institute of Management, Chennai, India
Deepak S. Kumar, Sangeetha Gunasekar & Keyoor Purani (2022) "Influence of Creative Reviews on Perceived Helpfulness" in 16th The Great Lakes-NASMEI Conference, Great Lakes Institute of Management, Chennai, India
Vinitha V U, Deepak S. Kumar & Shyam A. V. (2020) ' When logos seem human: Moderating role of dynamic imagery and product types on evaluations of anthropomorphized logos', in 4th International Conference on Marketing, Society and Technology, IIM Kozhikode. December 7-9, 2020.
Deepak S Kumar, Keyoor Purani & Shyam AV (2020). ' Understanding the Influence of Biomorphic Design Forms in Servicescapes ' -In American Marketing Association (AMA) 2020 WinterConference, San Diego, California, US. Feb 14-16, 2020.
Abirami A., Deepak S Kumar & Shyam A V (2019). 'is unisex really unisex? - a study on the influence of CVPA and fashion involvement on purchase intentions of unisex products-In 2019 IIM Indore NASMEI Summer Marketing- IS Conference, IIM Indore. June 26-28, 2019.
Deepak S Kumar & Keyoor Purani (2017). ' Analysing Restorative Potential of Green Servicescapes ' -In American Marketing Association (AMA) 2017 Summer Conference, San Francisco, California, US. August 4-6, 2017.
Deepak S Kumar, Navami R, Shyam AV & Gopakumar V (2017). ' Modelling Visual Aesthetics of m-atmospherics: An Environmental Psychology Perspective ' -In American Marketing Association (AMA) 2017 Summer Conference, San Francisco, California, US. August 4-6, 2017.
Deepak S Kumar, Unnikrishnan Nair & Keyoor Purani (2017). 'Consumer Pretesting of Servicescape Designs: A Toolkit' - Poster Presentation In American Marketing Association (AMA) 2017 Winter Conference, Orlando, Florida, US. Feb 17th-19th, 2017.
Deepak S Kumar, Keyoor Purani & Sunil Sahadev (2012). 'Appraising Visual Servicescape Aesthetics: An Environmental Psychology Approach' In Academy of Marketing Annual Conference, University of Southampton, UK, 3-6 July 2012. ISBN: 9780854329472
Deepak S Kumar & Keyoor Purani (2011) Servicescape Aesthetics and Consumer Responses' In 10th International Marketing Trends Conference, January 20-22, Paris, France.
MDP Chairperson (April, 2024 onwards)
Area Chair - Marketing (April, 2023 - March, 2024)
Assistant Professor, IIM Kozhikode (May, 2019 - May, 2022)
Associate Professor, Amrita School of Business (Jan, 2018 - April, 2019)
Assistant Professor, Amrita School of Business (Dec, 2014 - Dec, 2017)
Viswanathan Venkateswaran, Deepak S Kumar & Deepak Gupta (2021)''To Trust or Not': Impact of Camouflage Strategies on Trust in the Sharing Economy', Journal of Business Research (ABDC-A), DOI: https://doi.org/10.1016/j.jbusres.2021.07.023 Elsevier Publications
Sangeetha G, Deepak S Kumar, Keyoor Purani & others (2021) 'Understanding Service Quality Attributes that Drive User Ratings: A Text Mining Approach', Journal of Vacation Marketing (ABDC-A), DOI: 10.1177/13567667211003246, Sage Publications
Vinitha V U, Deepak S Kumar & Keyoor Purani (2021) 'Biomorphic Visual Identity of a Brand and its Effects: A Holistic Perspective', Journal of Brand Management (ABDC-A), DOI: https://doi.org/10.1057/s41262-020-00222-6,Palgrave Macmillan
Deepak S Kumar, Keyoor Purani & Shyam A. V (2020) 'The indirect experience of nature: Biomorphic design forms in servicescapes', Journal of Services Marketing (ABDC-A), DOI 10.1108/JSM-10-2019-0418, Emerald Publications
Deepak S Kumar, Vinitha V U (2020) Servicescapes and E-Servicescapes Design Issues in Emerging Markets: Imperatives, Challenges and Agenda Setting. In: Adhikari A. (eds) Services Marketing Issues in Emerging Economies. Springer, Singapore. https://doi.org/10.1007/978-981-15-8787-0_1
Keyoor Purani, Deepak S Kumar & Sunil Sahadev (2019) 'e-Loyalty Among Millennials: Personal Characteristics and Social Influences', Journal of Retailing and Consumer Services (ABDC-A), DOI https://doi.org/10.1016/j.jretconser.2019.02.006 Elsevier Publications
Deepak S Kumar, Keyoor Purani & Shyam A. V (2018) 'Influences of ‘Appscape’ on Mobile App Adoption and M-Loyalty ', Journal of Retailing and Consumer Services (ABDC-A), 45, pp. 132 - 141. DOI https://doi.org/10.1016/j.jretconser.2018.08.012, Elsevier Publications
Deepak S Kumar & Keyoor Purani (2018) 'Model Specification Issues in PLS-SEM: Illustrating Linear and Non-Linear Models in Hospitality Services Context', Journal of Hospitality and Tourism Technology (ABDC-B), DOI 10.1108/JHTT-09-2017-0105, Emerald Publications
Keyoor Purani & Deepak S Kumar (2018) 'Exploring Restorative Potential of Biophilic Servicescapes', Journal of Services Marketing (ABDC-A), 32(4), pp. 414-429. DOI 10.1108/JSM-03-2017-0101, Emerald Publications
Deepak S Kumar, Keyoor Purani & Sunil Sahadev (2017) 'Visual Servicescape Aesthetics and Consumer Response: A Holistic Model', Journal of Services Marketing (ABDC-A), 31(6), pp. 556 - 573. DOI: https://doi.org/10.1108/JSM-01-2016-0021, Emerald Publications
Deepak S Kumar, Lakshmi Manohar & Priyanka Singh (2017) 'Marketing and Branding of Calicut as a Smart City Destination' In T.M. Vinod Kumar (Ed). Smart Economy in Smart Cities- International Collaborative Research: Ottawa, St.Louis, Stuttgart, Bologna, Cape Town, Nairobi, Dakar, Lagos, New Delhi, Varanasi, Vijayawada, Kozhikode, Hong Kong - p: 359-389; Series: Advances in 21st Century Human Settlements; Springer Science+Business Media Singapore; ISBN: 978-981-10-1608-0.
Sunil Sahadev, Keyoor Purani & Deepak S Kumar (2014) 'Globalisation and Academic Research: The case of Sustainability Marketing.', IIM Kozhikode Society & Management Review, 3(1): 93-99.
Deepak S Kumar, Keyoor Purani & Sunil Sahadev (2013) 'Conceptualizing Visual Servicescape Aesthetics: An Application of Environmental Psychology', The Marketing Review, 13(4):347-76.
Pre-Testing Servicescape Designs for Marketing Advantage , Working Paper, 2022
Well-Mark Electricals Trading L.L.C. – Which road (to be taken)? , Case Studies, 2022
"Dig your 'sales' in": An Entrepreneur's Dilemma , Case Studies, 2022
Sethuraman NASMEI Research Grant Award, INR 100,000 Research Grant Proposal Competition (with PhD student Abhishek Ojha) at 18th Great Lakes NASMEI Marketing Conference, 2024.
Highly Commended Paper Award - Journal of Services Marketing Annual Best Paper Awards 2021 (for the paper "The Indirect Experience of Nature: Biomorphic Design forms in Servicescapes, Journal of Services Marketing. DOI: 10.1108/JSM-10-2019-0418).
Best paper Award in 4th International Conference on Marketing, Society and Technology at Indian Institute of Management Kozhikode, 2020.
Amrita University: Excellence in Research Award, 2018.
Junior Research Fellow - University Grants Commission, 2006
Servicescape Aesthetics
Image Analytics
Neuro-marketing studies (Eye tracking, GSR, Facial recognition)
Sustainability
Biomorphism and Anthropomorphism
Integrated Platform for Women Entrepreneurship : Kochi (SUD-SC Project) - Ministry of Housing and Urban Affairs jointly implemented by GIZ, Germany.
IQRRA International Hospital & Research Centre, Financial Performance Analysis and Interventions towards Financial Sustainability and Growth
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570
