Creativity & Innovation
Marketing of Services
Innovation & Design Thinking
Experiential & Luxury Marketing
Marketing Management
Deepak S. Kumar (2023) "“Biophilic Seasoning” : Can biophilic servicescape influence taste perceptions of consumers?'" in 17th The Great Lakes-NASMEI Conference, Great Lakes Institute of Management, Chennai, India
Abhishek Ohja & Deepak S. Kumar (2023) "Trust Building in Peer-to-Peer exchange: Role of Satisfaction'" in 17th The Great Lakes-NASMEI Conference, Great Lakes Institute of Management, Chennai, India
Vinitha V.U. & Deepak S. Kumar (2022) "Energising Brands: Influence of dynamism and product types on anthropomorphised logos evaluations'" in 16th The Great Lakes-NASMEI Conference, Great Lakes Institute of Management, Chennai, India
Deepak S. Kumar, Sangeetha Gunasekar & Keyoor Purani (2022) "Influence of Creative Reviews on Perceived Helpfulness" in 16th The Great Lakes-NASMEI Conference, Great Lakes Institute of Management, Chennai, India
Vinitha V U, Deepak S. Kumar & Shyam A. V. (2020) ' When logos seem human: Moderating role of dynamic imagery and product types on evaluations of anthropomorphized logos', in 4th International Conference on Marketing, Society and Technology, IIM Kozhikode. December 7-9, 2020.
Deepak S Kumar, Keyoor Purani & Shyam AV (2020). ' Understanding the Influence of Biomorphic Design Forms in Servicescapes ' -In American Marketing Association (AMA) 2020 WinterConference, San Diego, California, US. Feb 14-16, 2020.
Abirami A., Deepak S Kumar & Shyam A V (2019). 'is unisex really unisex? - a study on the influence of CVPA and fashion involvement on purchase intentions of unisex products-In 2019 IIM Indore NASMEI Summer Marketing- IS Conference, IIM Indore. June 26-28, 2019.
Deepak S Kumar & Keyoor Purani (2017). ' Analysing Restorative Potential of Green Servicescapes ' -In American Marketing Association (AMA) 2017 Summer Conference, San Francisco, California, US. August 4-6, 2017.
Deepak S Kumar, Navami R, Shyam AV & Gopakumar V (2017). ' Modelling Visual Aesthetics of m-atmospherics: An Environmental Psychology Perspective ' -In American Marketing Association (AMA) 2017 Summer Conference, San Francisco, California, US. August 4-6, 2017.
Deepak S Kumar, Unnikrishnan Nair & Keyoor Purani (2017). 'Consumer Pretesting of Servicescape Designs: A Toolkit' - Poster Presentation In American Marketing Association (AMA) 2017 Winter Conference, Orlando, Florida, US. Feb 17th-19th, 2017.
Deepak S Kumar, Keyoor Purani & Sunil Sahadev (2012). 'Appraising Visual Servicescape Aesthetics: An Environmental Psychology Approach' In Academy of Marketing Annual Conference, University of Southampton, UK, 3-6 July 2012. ISBN: 9780854329472
Deepak S Kumar & Keyoor Purani (2011) Servicescape Aesthetics and Consumer Responses' In 10th International Marketing Trends Conference, January 20-22, Paris, France.
Area Chair - Marketing (April, 2023 - March, 2024)
Assistant Professor, IIM Kozhikode, May, 2019 - May, 2022
Associate Professor, Amrita School of Business, Jan, 2018 - April, 2019
Assistant Professor, Amrita School of Business, Dec, 2014 - Dec, 2017
Viswanathan Venkateswaran, Deepak S Kumar & Deepak Gupta (2021)''To Trust or Not': Impact of Camouflage Strategies on Trust in the Sharing Economy', Journal of Business Research (ABDC-A), DOI: https://doi.org/10.1016/j.jbusres.2021.07.023 Elsevier Publications
Sangeetha G, Deepak S Kumar, Keyoor Purani & others (2021) 'Understanding Service Quality Attributes that Drive User Ratings: A Text Mining Approach', Journal of Vacation Marketing (ABDC-A), DOI: 10.1177/13567667211003246, Sage Publications
Vinitha V U, Deepak S Kumar & Keyoor Purani (2021) 'Biomorphic Visual Identity of a Brand and its Effects: A Holistic Perspective', Journal of Brand Management (ABDC-A), DOI: https://doi.org/10.1057/s41262-020-00222-6,Palgrave Macmillan
Deepak S Kumar, Keyoor Purani & Shyam A. V (2020) 'The indirect experience of nature: Biomorphic design forms in servicescapes', Journal of Services Marketing (ABDC-A), DOI 10.1108/JSM-10-2019-0418, Emerald Publications
Deepak S Kumar, Vinitha V U (2020) Servicescapes and E-Servicescapes Design Issues in Emerging Markets: Imperatives, Challenges and Agenda Setting. In: Adhikari A. (eds) Services Marketing Issues in Emerging Economies. Springer, Singapore. https://doi.org/10.1007/978-981-15-8787-0_1
Keyoor Purani, Deepak S Kumar & Sunil Sahadev (2019) 'e-Loyalty Among Millennials: Personal Characteristics and Social Influences', Journal of Retailing and Consumer Services (ABDC-A), DOI https://doi.org/10.1016/j.jretconser.2019.02.006 Elsevier Publications
Deepak S Kumar, Keyoor Purani & Shyam A. V (2018) 'Influences of ‘Appscape’ on Mobile App Adoption and M-Loyalty ', Journal of Retailing and Consumer Services (ABDC-A), 45, pp. 132 - 141. DOI https://doi.org/10.1016/j.jretconser.2018.08.012, Elsevier Publications
Deepak S Kumar & Keyoor Purani (2018) 'Model Specification Issues in PLS-SEM: Illustrating Linear and Non-Linear Models in Hospitality Services Context', Journal of Hospitality and Tourism Technology (ABDC-B), DOI 10.1108/JHTT-09-2017-0105, Emerald Publications
Keyoor Purani & Deepak S Kumar (2018) 'Exploring Restorative Potential of Biophilic Servicescapes', Journal of Services Marketing (ABDC-A), 32(4), pp. 414-429. DOI 10.1108/JSM-03-2017-0101, Emerald Publications
Deepak S Kumar, Keyoor Purani & Sunil Sahadev (2017) 'Visual Servicescape Aesthetics and Consumer Response: A Holistic Model', Journal of Services Marketing (ABDC-A), 31(6), pp. 556 - 573. DOI: https://doi.org/10.1108/JSM-01-2016-0021, Emerald Publications
Deepak S Kumar, Lakshmi Manohar & Priyanka Singh (2017) 'Marketing and Branding of Calicut as a Smart City Destination' In T.M. Vinod Kumar (Ed). Smart Economy in Smart Cities- International Collaborative Research: Ottawa, St.Louis, Stuttgart, Bologna, Cape Town, Nairobi, Dakar, Lagos, New Delhi, Varanasi, Vijayawada, Kozhikode, Hong Kong - p: 359-389; Series: Advances in 21st Century Human Settlements; Springer Science+Business Media Singapore; ISBN: 978-981-10-1608-0.
Sunil Sahadev, Keyoor Purani & Deepak S Kumar (2014) 'Globalisation and Academic Research: The case of Sustainability Marketing.', IIM Kozhikode Society & Management Review, 3(1): 93-99.
Deepak S Kumar, Keyoor Purani & Sunil Sahadev (2013) 'Conceptualizing Visual Servicescape Aesthetics: An Application of Environmental Psychology', The Marketing Review, 13(4):347-76.
Pre-Testing Servicescape Designs for Marketing Advantage , Working Paper, 2022
Well-Mark Electricals Trading L.L.C. – Which road (to be taken)? , Case Studies, 2022
"Dig your 'sales' in": An Entrepreneur's Dilemma , Case Studies, 2022
Highly Commended Paper Award - Journal of Services Marketing Annual Best Paper Awards 2021 (for the paper "The Indirect Experience of Nature: Biomorphic Design forms in Servicescapes, Journal of Services Marketing. DOI: 10.1108/JSM-10-2019-0418).
Best paper Award in 4th International Conference on Marketing, Society and Technology at Indian Institute of Management Kozhikode, 2020.
Amrita University: Excellence in Research Award, 2018.
Junior Research Fellow - University Grants Commission, 2006
Servicescape Aesthetics
Image Analytics
Neuro-marketing studies (Eye tracking, GSR, Facial recognition)
Sustainability
Biomorphism and Anthropomorphism
Integrated Platform for Women Entrepreneurship : Kochi (SUD-SC Project) - Ministry of Housing and Urban Affairs jointly implemented by GIZ, Germany.
IQRRA International Hospital & Research Centre, Financial Performance Analysis and Interventions towards Financial Sustainability and Growth
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570
