Veja Du 2020

18th Jul 2020

The real act of discovery consists not in finding new lands but in seeing with new eyes'-Michael Proust.

The BL Conscious Business Circles conducted 'Veja Du 2020' from the 18th of July to the 4th of August. The event, organized for the PGP-BL batch of 2020, was aimed at capturing the creativity and marketing acumen of the students. .

Brands such as Dove, which took a stand for real beauty, and Lifebuoy, which promoted personal hygiene for the poorest, refocused on aspects which were important to the society and community. Branding and marketing can indeed play a huge role in addressing prevailing social issues. .

'Veja Du' , which means to look at something with fresh eyes, meant to provide students a chance to renew their perspective. Participants were asked and pick a brand or product of their choice and create a 2-page campaign that conveyed how that brand/product could stand for a unique social cause. .

An enthusiastic response from the batch was received. Each entry was unique, and it was delightful to see the extent of imagination and ingenuity portrayed by the students. .

Brands from Shaadi.com, to Cure.Fit and social issues such as same-gender marriage and menstruation hygiene were addressed. Participants were judged on how well the social cause blended with the brand as well as on the 2-page campaign to portray the idea. We were humbled to have had professor of marketing Prof. Keyoor Purani judge the event. The event came to end with 3 teams who were declared winners and runner ups.

'Veja Du' is part of a series of events that the BL Conscious Business Circle plans to conduct to help students expand their knowledge and understanding of key social issues and spur creativity to address them.